Related posts: CX

How Customer Engagement Drives the Bottom Line for Mortgage Companies

How Customer Engagement Drives the Bottom Line for Mortgage Companies

Customer engagement in the mortgage space has traditionally been very low and is often overlooked as a relatively insignificant factor in an originator’s or servicing company’s performance. It is estimated that only 22% of current customers are actively engaged with their mortgage provider. However, research shows that not only is

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How Video Personalization Solves A Major Marketing Challenge

How Video Personalization Solves A Major Marketing Challenge

In 2015, Econsultancy conducted a survey asking 4,000 marketers what they thought were going to be the top digital trends heading towards 2020. 24% of respondents said they were steadily increasing focus on customer experience, and 23% said personalization played a large role in their upcoming marketing plans.

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How to Build an Empire with Personalized Video Content Marketing

How to Build an Empire with Personalized Video Content Marketing

The sales and marketing goals of a successful brand focus on three things: generating viable leads, engaging existing customers in a positive brand experience and looking forward to long term customer loyalty. Following this blueprint, you ensure you’ve got quality leads always coming in and you’re also continually working to

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