Database marketing is the practice of taking a collection of verified customer data that is regularly collected and updated, and leveraging it for use in campaigns and general customer-facing communication. This is all done with the goal of delivering more relevant, and therefore more engaging, customer experiences.
The strongest customer satisfaction strategies look at a closed sale as an opened relationship. You’ve added someone new to your brand’s family of customers, and that person needs to be nurtured and looked after so they stick around. If you’re already enjoying a healthy retention rate, you know just how true this is. That
Customer engagement in the mortgage space has traditionally been very low and is often overlooked as a relatively insignificant factor in an originator’s or servicing company’s performance. It is estimated that only 22% of current customers are actively engaged with their mortgage provider. However, research shows that not only is
It’s nearly impossible to overstate how important client retention is for a business. If you don’t believe us, just consider your company’s customer lifetime value (CLV).
Customer Lifetime Value (CLV) is defined as the predicted dollar amount a customer is worth over the course of their relationship with a business, from first through final transaction. To increase CLV, it’s important to focus on achieving larger per-customer spends and increasing the length of the average transactional relationship.
In 2015, Econsultancy conducted a survey asking 4,000 marketers what they thought were going to be the top digital trends heading towards 2020. 24% of respondents said they were steadily increasing focus on customer experience, and 23% said personalization played a large role in their upcoming marketing plans.
A whopping 66% of customers have not digitally engaged with their utilities provider in the past year. 41% of respondents say this is because they feel the digital experience offered by their utilities provider is downright difficult compared to other industries.
The quest to earn customer attention and loyalty can seem never ending. Amid the ever-changing landscape of social media, the unrelenting chaos of an inbox and the constant noise of competing messages, it can feel impossible to fully engage customers. And whether you realize it or not, you might be
The sales and marketing goals of a successful brand focus on three things: generating viable leads, engaging existing customers in a positive brand experience and looking forward to long term customer loyalty. Following this blueprint, you ensure you’ve got quality leads always coming in and you’re also continually working to
According to AdRoll, 66% of advertisers have said they plan to increase their programmatic ad spend. That same report revealed that more than half of marketers’ budgets are projected to be spent through programmatic, and that 87% of marketers are seeing greater return through programmatic ads vs. traditional paid advertising.
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