For retailers, the store has always been one of the most powerful places to connect with customers. It’s where discovery happens, decisions are made and brands have a rare moment of full attention.
But while digital channels have become smarter, faster and deeply personalized, in-store screens have largely remained static, limited by production timelines, manual updates and generic messaging.
That changes now.
In collaboration with Amazon Signage and AWS, Idomoo and Poppulo have just announced a new solution that brings real-time, AI-driven, hyper-personalized video to any in-store screen. It’s a major step forward for digital signage — and a glimpse at what happens when physical retail finally gets the same level of intelligence as digital channels.
A New Era for Digital Signage
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Disrupting the digital signage industry, this new solution debuted live at NRF 2026 in New York City, and the response from attendees was overwhelmingly enthusiastic. People loved how it lets you easily create fully tailored video content at scale — automatically adapting to shopper profiles, store inventory and other relevant data — and publish that video content on digital signage to drive engagement and sales.
In the past, brands producing on-site marketing videos faced big hurdles: long production cycles, high costs and a heavy creative lift that made real-time in-store personalization impossible. Now, using Lucas AI Video Creator, anyone can generate high-quality marketing videos in minutes. Videos are personalized through real-time attribution data and displayed seamlessly via digital signage powered by Poppulo’s enterprise-grade platform.
Examples:
- Videos showing loyal customers their preferred styles as soon as they walk in the store
- Dynamic ads that adapt based on current inventory, time of day, etc.
- A virtual sales concierge making personalized recommendations
These are the kinds of experiences consumers already expect as studies show:
- Personalized Video is 3x more likely than generic to drive customer acquisition and retention, according to a 2025 study.
- The Harris Poll found 84% of millennials and Gen Z value brands that blend technology with physical spaces.
- Digital signage makes 68% of consumers more likely to buy advertised products, according to a Nielsen report.
How It Works
Lucas lets users generate on-brand videos from simple prompts. Built on our Next Generation Video Platform, Lucas personalizes each video instantly using approved data sources such as POS systems and in-store sensors. All personalization is handled securely, compliant with ISO standards and without storing personal data.
Poppulo connects directly to those data sources and feeds insights into Lucas for real-time personalization. Videos are delivered back through Poppulo’s platform, which manages content deployment across signage networks. Its intuitive governance tools ensure the right message appears on the right screen at the right time — automatically.
Further simplifying deployment, retailers can leverage the Amazon Signage Stick, an affordable, powerful digital signage media player that integrates seamlessly with Poppulo’s platform.
The focus at NRF is naturally on the retail sector, but this technology is applicable across a host of locations and industries, from banking to travel.
Physical Location Example Include:
- Stores
- Restaurants
- Banks
- Spas and gyms
- Medical centers
- Hotels and resorts
Built using AWS technology, the combined solution empowers brands to adopt cloud-first, composable display services that transform stores into dynamic marketing platforms. By layering in capabilities like computer vision, mobile geofencing and Bluetooth beacons, retailers can identify known shoppers, understand in-store behavior and deliver content that reflects a true 360-degree view of the consumer.
“This collaboration marks a new era for in-store engagement,” said John Schweikert, General Manager of Digital Signage at Poppulo. “By uniting the flexibility of Poppulo’s digital signage with Idomoo’s AI video creation and AWS’s infrastructure, we’re giving retailers a simple, efficient way to create relevant, dynamic experiences that drive real business impact.”
“Video has always been the most effective way to engage customers,” said Yaron Kalish, Idomoo CEO. “We are thrilled to partner with Poppulo and build on AWS to bring the power of Lucas AI Video Creator to retailers everywhere, enabling them to seamlessly create and deploy video ads and other video content in minutes with no studio support needed.”
What’s Next
With the global retail media networks market size projected to reach $56.97 billion by 2030, the demand for in-store dynamic content is poised for dramatic growth. This solution from AWS, Poppulo and Idomoo helps retailers capitalize on this momentum with engaging, cloud-connected videos that drive conversions.
If you’re ready to get ahead of the curve, there’s no better time.
