Not long ago, AI video meant a 3-second clip that someone posted to socials with the caption “this is wild.” And it was wild. As a16z recalls, 2023 was the breakout year for AI video, the year that public text-to-video models gained traction. The catch was that most of them
The home search has lived online for years now. According to the National Association of Realtors, the first place 43% of buyers go isn’t an open house or a yard sign. It’s a screen. They scroll, they swipe, they form an opinion about a property in the time it takes
More and more, companies are looking to use digital video advertising to reach their target audiences, but with so much competition in the market, it’s tough to stand out. The goal is clearly to make the content more engaging — but how? That’s where interactivity comes in. Interactive Video ads
It’s a common misconception that humans make decisions based on logical analysis of the options at hand. The truth is that we process information through two parts of the brain — the neocortex and the limbic system — and the factors that move us from inaction to action — whether
For retailers, the store has always been one of the most powerful places to connect with customers. It’s where discovery happens, decisions are made and brands have a rare moment of full attention. But while digital channels have become smarter, faster and deeply personalized, in-store screens have largely remained static,
Generic video ads are fighting a losing battle. When every brand is shouting the same message to the same audience, it’s just noise — like Times Square in your digital feed. And consumers hate it. New research shows that 81% of consumers ignore irrelevant marketing messages. That means if you
If you’re a little skeptical reading a guide to choosing the best AI Video Ad generator from a tech company that does AI Video Ads, I don’t blame you. Let me say up front that this is a guide to choosing the right tool for you. We have other blogs
Want great looking commercials made in an instant, on brand and inexpensive? Sure, who wouldn’t want that? But even though it sounds too good to be true, AI is turning “dream on” into “dream bigger” for lots of industries, including video advertising. Innovative brands are already experimenting with AI-generated commercials.
What is video content marketing, and why has it become a must-have in every digital marketer’s toolbox? More importantly, how can you use it to hit your marketing goals and to increase sales? Today, video isn’t just one type of content among many — it’s the most popular one. A
For the past several years, video has been the gold standard for advertisers. It delivers higher engagement and conversions and, more than any other medium, provides the ability to create an emotional connection with viewers. Nothing taps into the human need for storytelling quite like audiovisual communication. But there have
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