Related posts: sales

Group of Gen Z consumers laughing together

How To Create Personalized Experiences for Gen Z Consumers

A version of this article appeared originally on Customer Experience Magazine. You can read it here. When it comes to customer experience, Gen Z is no longer the next wave of young consumers. They’re making their mark. While they may be the second-youngest generation, they’re already hitting major life milestones.

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4 Smart Ways To Use Personalized Sales Videos

4 Smart Ways To Use Personalized Sales Videos

Sales messages are everywhere, but most of them are easy to ignore. Between templated pitches and one-size-fits-all ads, it’s no wonder 81% of consumers tune out irrelevant marketing. The challenge today isn’t just getting in front of your audience but making them feel valued and seen. That’s why it’s time

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How To Create Video Ads With AI

How To Create Video Ads With AI (With Real Examples)

Video isn’t going anywhere. In fact, 78% of consumers want brands to use the medium more in their communications. It’s no surprise, then, that more than half of companies plan to increase their video marketing budgets in 2025, according to a recent Wistia survey. But is that enough? Between shrinking

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How AI Video Generators Are Transforming Sales

How AI Video Generators Are Transforming Sales

When you hear “AI video,” what comes to mind? Maybe outlandish clips going viral on TikTok or surreal scenes that look straight out of a sci-fi movie. The truth is, AI-powered video is more than just a cool toy for content creators chasing likes on social media platforms. It’s also

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AI Personalized Video Outreach: The Smarter Way To Sell

AI Personalized Video Outreach: The Smarter Way To Sell

Let’s face it — sales outreach is hard. Standing out in a sea of cold emails, automated sequences and generic messaging takes more than a catchy subject line. That’s where AI Personalized Video comes in. This isn’t just a flashy gimmick. It’s a smarter, scalable approach to video outreach that

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How To Embed Video in Email

How To Embed Video in Email (And Increase Engagement)

Email is a powerful marketing tool. Despite the continued growth and innovation of other channels, email campaigns remain one of the best ways to promote your brand and keep your audience engaged. Can you embed a video in an email? Yes! And what’s more, you absolutely should. When you embed

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The Art of the Upsell: 6 Steps To Increasing Customer Value

Upselling has long been a tried and true strategy for boosting a brand’s bottom line. According to a HubSpot survey, 72% of salespeople say that upselling drives up to 30% of their revenue, making it one of the most effective sales strategies in a company’s toolbox. When done right, upselling

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