Related posts: sales

Hyper-Personalization in Marketing: The Next Frontier Is Here

Hyper-Personalization in Marketing: The Next Frontier Is Here

In a highly saturated market, customer loyalty is not a given. Customers are often incentivized to jump ship or, at the very least, avoid going all in on a brand if competitors distract them. Hyper-personalized marketing prevents this. Nearly three quarters of surveyed consumers (73%) said they want more personalized

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What Is Sales Enablement? Your Go-To Guide

What Is Sales Enablement? Your Go-To Guide

Success for your sales team extends far beyond simply offering a stellar product or service. It requires empowering them with the right tools, resources and knowledge — a practice commonly known as sales enablement. As the sales landscape continues to evolve from traditional face-to-face interactions to digital and remote selling,

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How To Level Up Your Sales Strategy With Personalized Video

How To Level Up Your Sales Strategy With Personalized Video

Hitting sales goals can often feel like an uphill battle. As consumers become increasingly discerning and the competition for their attention intensifies, many sales teams find themselves scrambling for innovative sales tactics to connect with their audience and boost conversions. Amidst these challenges, Personalized Video marketing has emerged as a

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Interactive Video Ads: How To Boost CTR and Sales

Interactive Video Ads: How To Boost CTR and Sales

More and more, companies are looking to use digital video advertising to reach their target audiences, but with so much competition in the market, it’s tough to stand out. The goal is clearly to make the content more engaging — but how? That’s where interactivity comes in. Interactive Video ads

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5 Top Tips for Boosting

5 Top Tips for Boosting Your Customer Lifetime Value

In today’s business climate, customer loyalty is increasingly elusive. According to research from Inmar Intelligence, almost 65% of consumers have switched brands either “often” or “very often” within the past three months. With that being said, it’s more important than ever to make the most of your current customers —

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The Financial Times Increases Subscriber Engagement With Personalized Video

The Financial Times Increases Subscriber Engagement With Personalized Video

Building on the success of their first year-in-review campaign, the Financial Times launched their second Personalized Video campaign to recap subscribers’ individual reading journeys over the past year. They expanded this campaign to include a wider audience. The newspaper also leveraged Idomoo’s advanced interactivity with in-video CTAs for subscription offers

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