Related posts: sales

Where Video Marketing Meets Customer Experience

Where Video Marketing Meets Customer Experience

These days, it’s rare to go a day without watching some type of video. From enjoying your favorite show on Netflix to scouring YouTube for a cooking tutorial, video has emerged as one of the most popular forms of content. In fact, Cisco estimates that the medium will make up

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The Psychology of Customer Engagement

How to Drive Action: The Psychology of Customer Engagement

What Drives Action? We are emotional beings who THINK we’re rational beings. What we buy, who we vote for, even who we choose to marry – are primarily emotional, or “feeling-based”, decisions. People THINK they make decisions based on rationality, but what they are much more likely to do is

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Video Production Sales 101: How To Sell Video to Enterprises

Video Production Sales 101: How To Sell Video to Enterprises

When you’re wondering how to sell video production services to enterprise companies, the best first steps are often the simplest. Think about the problem your potential client needs to solve. Ask insightful questions that can inform your strategy. And show the value of video content in a way that’s clear

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4 Ways Personalized Video Can Help You Create Wow Moments

4 Ways Personalized Video Can Help You Create Wow Moments

Do you wow your customers? It may sound like a funny question, but the value in regularly creating wow moments – the moments that make a customer stop in their tracks and feel valued, heard and understood – cannot go understated. These are the moments that build lasting brand-customer relationships. 

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Hack Your Engagement Strategy with Database Marketing

Hack Your Engagement Strategy with Database Marketing

Database marketing is the practice of taking a collection of verified customer data that is regularly collected and updated, and leveraging it for use in campaigns and general customer-facing communication. This is all done with the goal of delivering more relevant, and therefore more engaging, customer experiences. 

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How to Build an Empire with Personalized Video Content Marketing

How to Build an Empire with Personalized Video Content Marketing

The sales and marketing goals of a successful brand focus on three things: generating viable leads, engaging existing customers in a positive brand experience and looking forward to long term customer loyalty. Following this blueprint, you ensure you’ve got quality leads always coming in and you’re also continually working to

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