Much has been written about the need to communicate early and often during a time of crisis. It’s a sensible suggestion, after all. The main driver of fear and anxiety is lack of knowledge, and therefore maintaining an open line of communication with customers is a guaranteed way to provide
What does building a relationship between a customer and business really look like? To a business, it means recurring revenues, driven by customer data and profiles and cross-sell and upsell information. To a customer?
Type 2 Diabetes is a condition that requires a close partnership between patient and health care professionals in order for people to be able to live well with the condition.
Fact: 1 out of 3 people cancel their gym memberships every year. New trends and competition are constantly emerging, challenging brands like Orangetheory Fitness to keep current members motivated to book more classes.
The global gaming market is now worth over $150 Billion, with Fortnite emerging as one of the most successful franchises in the space, having recently reached a staggering player count of 250 MM. Much has been written about the secrets to Fortnite’s success: it’s fun and creative twist on the
Common sense alone should be enough to understand the benefits of an engaged and committed workforce. After all, how can having generally happier and more responsive employees be a bad thing? But just in case common sense isn’t convincing enough, here are a few numbers to help drive the point
adidas is one of the main sponsors of the Boston Marathon and, like other event sponsors, was looking for a way to create a more meaningful connection with participants and viewers – something that goes beyond the standard freebies giveaway.
Video advertising has traditionally been focused on branding and creating awareness: High production value ads shown on TV and paid for with massive advertising budgets. It has therefore been mostly used by Fortune 1000 companies that invest heavily in their brands. Measuring the overall impact of such campaigns was always
Music for Life is a charity organization created by the popular Belgian radio station, Studio Brussels. Each year, during the week prior to Christmas, Music for Life hosts The Warmest Week, a live event at which they raise money to support over 1,000 charities. 2016 marked the 10th edition of
Before we explore the meaning of the term Native Personalized Video, let’s review the key stages of producing a standard video, be it a TV spot, a movie or a marketing video
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