New York, NY, October 1, 2019 – Personalized Video (PV) company Idomoo recently concluded a successful funding round, raising $18 million from investors led by venture capital funds Target Global and Disruptive. “Personalized video is the future of customer engagement,” said Tal Barnoach, General Partner of Disruptive VC. “Idomoo makes
Fact: 1 out of 3 people cancel their gym memberships every year. New trends and competition are constantly emerging, challenging brands like Orangetheory Fitness to keep current members motivated to book more classes.
The global gaming market is now worth over $150 Billion, with Fortnite emerging as one of the most successful franchises in the space, having recently reached a staggering player count of 250 MM. Much has been written about the secrets to Fortnite’s success: it’s fun and creative twist on the
Common sense alone should be enough to understand the benefits of an engaged and committed workforce. After all, how can having generally happier and more responsive employees be a bad thing? But just in case common sense isn’t convincing enough, here are a few numbers to help drive the point
adidas is one of the main sponsors of the Boston Marathon and, like other event sponsors, was looking for a way to create a more meaningful connection with participants and viewers – something that goes beyond the standard freebies giveaway.
We are pleased to announce the release of PVaaS™ 2.0, the latest version of our Personalized Video as a Service platform. Version 2.0 truly marks the arrival of Native Personalized Video, a concept we have been developing for quite some time. What does Native Personalized Video mean? In short –
Video advertising has traditionally been focused on branding and creating awareness: High production value ads shown on TV and paid for with massive advertising budgets. It has therefore been mostly used by Fortune 1000 companies that invest heavily in their brands. Measuring the overall impact of such campaigns was always
Music for Life is a charity organization created by the popular Belgian radio station, Studio Brussels. Each year, during the week prior to Christmas, Music for Life hosts The Warmest Week, a live event at which they raise money to support over 1,000 charities. 2016 marked the 10th edition of
Before we explore the meaning of the term Native Personalized Video, let’s review the key stages of producing a standard video, be it a TV spot, a movie or a marketing video
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