Tapping the Benefits of an Engaged Workforce using Personalized Video: UBS

Tapping the Benefits of an Engaged Workforce using Personalized Video: UBS

Common sense alone should be enough to understand the benefits of an engaged and committed workforce. After all, how can having generally happier and more responsive employees be a bad thing? But just in case common sense isn’t convincing enough, here are a few numbers to help drive the point home. A more engaged workforce can deliver:

pic2

UBS understood the importance of an engaged workforce but, like many large multinationals, faced significant challenges in achieving that goal. After all, while engaging and motivating employees in a smaller company, that speak the same language and are collocated might be as simple as having a motivational speech from the CEO followed by a few town halls, the reality of a geographically and culturally diverse MNC is very different.

No matter how much time leadership dedicates to traveling to local offices and engaging face-to-face with employees, it is literally impossible to establish that personal connection that drives employee motivation.

Instead, MNC employees, especially those that work in other geographies, often find themselves feeling disenfranchised, not heard, and generally feeling like second rate corporate citizens.

This situation is not healthy for the employees, and not healthy for the company’s bottom line. So UBS decided to address it.

pic3

The Solution: Personalized Video

UBS wanted to communicate the company’s strategy and vision to its workforce, but wanted to do so in a personalized, engaging and effective way. So they decided to work with Idomoo to communicate their vision by using our Personalized Video as a Service platform (PVaaS™).

The goal of the campaign was to generate engagement around the new company strategy and vision. Videos were personalized using employee’s names, genders, tenure, language, role amongst other attributes to ensure that the messages were as relevant as they were engaging.

Even though UBS was working with an agency that had not worked on Idomoo’s PVaaS™ platform before, the campaign took less than 7 weeks to shoot, produce, set-up and launch.

pic4

Results and Next Steps

The results exceeded expectations on both quantitative and qualitative metrics.

pic5 (1)

The “very best of Quotes” from our Website

quotes

At the end of the day, Personalized Video proved to be a valuable tool for engaging and motivating employees. Given the success of the campaign, further internal and external communications campaigns are already in the works and will be rolled out in the near future.

Explore More Content

Generic selectors
Exact matches only
Search in title
Search in content
post

Subscribe to Our Newsletter

Explore More Content

Related Articles

Mercedes-Benz Finance

Mercedes-Benz Finance Engages Customers With Idomoo Personalized Video

How can you engage customers, promote self-service, boost your bottom line and go green, all at the same time? Sometimes, it just takes the right digital tool and an innovative approach. That’s what Mercedes-Benz Finance found when they leveraged Idomoo’s Next Generation Video Platform to create Personalized Videos for both the beginning and the end of the customer journey. At the start of the customer’s journey, the video welcomed them to Mercedes-Benz Finance, explained what to expect, and shared how to manage their agreement in the self-service portal. Near the end of their agreement, customers received a video that covered their options and next steps for their agreement. Combined, the videos represented a powerful, personalized approach to customer communications. Using Idomoo’s platform to seamlessly blend creative with customer data at scale, each video was 100% unique with personalized details like customer name plus dynamic scene logic for different flows. Take

Read More
How Video Marketing Clarifies Bill Communication

How Video Marketing Clarifies Bill Communication

Go ahead — shout out some words to describe video marketing. Sleek? Modern? Easy to watch? Engaging? Now think of how you’d describe bill communication. Dry? Confusing? Boring? Boring? Did I guess right? In general, video gets labeled trendy and fun (if you said “expensive,” you need to read the first in our roundup of video marketing myths) while bill communications are considered dull. So how can video and bills — two things that are so very different — get into the same message? And why does it matter? That’s a lot of questions for one blog intro. Read ahead. We’ve got answers. The Problem With Bill Communications If you think your bill communications are tedious, we can guarantee your customer thinks the same way. Just imagine how it feels from their end. We do so much to get new customers on board with fancy advertising campaigns. Marketeers, designers, brand

Read More
Call of Duty

Call of Duty: Warzone Immortalizes Gamers’ Legacy With Idomoo Personalized Video

They say the bonds of battle run deep. How about the bonds of playing Warzone with friends? That’s what the Call of Duty team decided to test with its enormous “Warzone Legacy” Personalized Video campaign, which celebrated the new Call of Duty: Warzone 2.0 game by allowing players to share their legacy of the original Call of Duty: Warzone. The Plan Allow past Warzone players to receive and share their personalized data-driven video immortalizing their accomplishments, complete with their unique stats from their entire history of gameplay. Then, to take things up a notch, also call out the friends they played with (their “squadmates”). Want to know which squadmates have been by your side through it all? We’ll tell you. Want to know which of your friends died the most? We’ll tell you. Want a report of your own lifetime stats? We got you there too. Personalized Videos covered all

Read More

Request a Demo

Leave your details below, and our team will contact you ASAP to show you what Personalized Video can do for you.