Video Goes UGC: A Guide to User-Generated Video Content

Video Goes UGC: A Guide to User-Generated Video Content

The content in demand by customers today isn’t flashy or expensive. It’s captured by the everyday person and their smartphone, free of Photoshop and pushy sales pitches. Whether it’s a review written on Yelp or an unboxing video, consumers want authenticity — and they’re finding it in content created by

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What the Metaverse Means for Enterprises

What the Metaverse Means for Enterprises

Imagine a world where sitting on the couch, side-by-side with your best friend in another state doesn’t require a plane ticket. Or buying a new pair of shoes is possible with the swipe of your hand, no credit card (with or without chip) required. Welcome to the metaverse — a

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What Enterprises Should Learn From TikTok

What Enterprises Should Learn From TikTok

TikTok reigns supreme as the most successful social app for Gen Z. It was the most downloaded app of 2021, and over 40% of users are a part of Gen Z. TikTok has cracked the code of how these digital natives prefer to communicate, and more than that, it’s changing

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Credit Unions Gone Digital: How Video Adds a Personal Touch

Credit Unions Gone Digital: How Video Adds a Personal Touch

For decades, credit unions have offered incredible rates, low fees and face-to-face interactions — an exceptional CX many traditional, major banks are unable to offer. And it’s obvious this customer-first approach works. An impressive 90% of surveyed members believe credit unions are a great place to find both financial advice

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How To Boost Email Engagement With Video Creative

How To Boost Email Engagement With Video Creative

There are more avenues for marketing content today than ever before — in-app, social media and SMS, to name a few. Among them, email marketing remains a tried and true strategy. But that doesn’t mean it comes without issues. Over 40% of marketers report email engagement to be their No.

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How Mortgage Lenders Boost Satisfaction With Dynamic Video

How Mortgage Lenders Boost Satisfaction With Dynamic Video

How has the mortgage industry adapted to our increasingly digital world? For one, mortgage companies have upped the ante on their digital transformation efforts across all facets of their businesses. Automation — from collecting payments to customer communications and everything in between — continues to be a top priority for

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Why Gartner Suggests Leveraging Dynamic Customer Engagement

Dynamic Customer Engagement and How To Think Customer-First

The onset of the pandemic brought about unprecedented change — and with that change came customers with questions that needed to be answered, fast. How will my insurance change? Can I defer payments? Consumers turned to customer service centers for help. It was a chance for businesses to shine —

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