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The Future of Travel Is a Personalized Guest Experience
Summer is coming, and we’re thinking about the future. Travel and video? They belong together.
Mastering Interactive Video: Tools and Techniques
The way we create and consume content is constantly changing. Now, video takes precedence in digital marketing, but for most professionals, that’s no surprise. Interactive Video, on the other hand, is yet another layer in the engagement onion. The enhanced functionality keeps viewers more engaged and allows them to be
AI Corporate Video in Action: How AI Is Changing the Way Businesses Create Content
Creating videos has never been easy. Trying to add more corporate video content across an entire company? Sometimes it feels nigh impossible. But AI is here to help. Thanks to the recent advances in AI-generated video content, creating engaging video is easier than ever — for anyone in your organization.
Hyper-Personalization vs. Personalization: What You Need To Know
Today’s consumers are no longer easily impressed by generic marketing efforts. Having grown used to seeing their name in an email or getting a discount code on their birthday, they expect a higher level of attention and service. This is where hyper-personalized marketing comes in. While personalization has been a
How AI Is Revolutionizing Personalized Video Creation
Personalized Video content is quickly becoming a must-have for businesses. According to a consumer survey, video is the most memorable type of content from brands, and with nearly 73% of all consumers wanting more personalized communications, the demand for tailored video experiences is clear. Fortunately, advancements in artificial intelligence (AI)
Hyper-Personalization Puts the ‘Care’ Back in Healthcare
When a patient is going through the healthcare process, the last thing they want to feel like is a number. Unfortunately, that’s often what ends up happening, but it doesn’t have to be that way. Healthcare stakeholders across the spectrum — providers, payors, and medical device, wellness and pharmaceutical organizations
Customized Video vs. Personalized Video: What’s the Difference?
Ever find yourself confused over customized and personalized video? You’re not alone. The terms are often used interchangeably, which can leave anyone with questions. Are they the same thing? Is one better than the other? How do they each enhance your video content and which one should you be using
How To Use AI Video Production for Marketing
According to the latest data, 44% of marketers are using AI for content production. On the video side of things, most of that is still focused on video editing, but video creation is the next milestone for marketers to tackle. And with generative AI tools on the rise, marketers will
How To Automate Your Personalized Video
Creating a Personalized Video for your customers is one of the best ways to connect with them, adding a human touch to your interactions. And if you want to send Personalized Videos at scale — to millions of people, for instance — you’ll need a way to automate them. Automating
Gamification in Retail: The Interactive Trend Driving Loyalty and Sales
Gamification might sound like another one of those marketing catchphrases of the moment, but behind the hype is a legitimate trend that’s driving loyalty and sales. And it’s only growing in popularity. Turning something into a game to encourage the right behavior is nothing new. Chances are if you think
What Drives Customer Engagement? How Psychology Should Influence Your Strategy
Customer engagement is a key driver of business success — and it’s significantly driven by psychological and behavioral aspects of human interaction. That’s why leading companies are increasingly using behavioral psychology principles to design products and services that boost customer satisfaction and build lasting relationships. By understanding the importance of
How To Calculate Retention Rate: A Beginner’s Guide
If you want to evaluate how effective your customer service program is, simply take a look at your customer retention rate. To put it simply, the definition of retention is keeping your customers. More broadly, it includes the actions brands take to reduce customer churn. The retention rate meaning, therefore,
How Music Affects Emotions (and Sales)
“Music expresses that which cannot be said and on which it is impossible to be silent.” That’s a famous quote from Victor Hugo, and he’s got a point there. We all know that music influences our mood because we’ve experienced it for ourselves. We know that when we listen to
Personalized Video Now Essential in the Travel Industry
In the travel industry, traditional marketing strategies are simply becoming less effective. Travelers increasingly seek tailored experiences that resonate with their unique preferences and needs and tell their story in a captivating way. So it’s no surprise a growing number of travel brands are leveraging Personalized Video at scale. Personalized
AI Video in Content Marketing: How It Works Plus Examples
There’s no denying that a video tool is one of the best marketing tools to use right now, but not all video platforms are equal. Some are DIY, some are plug-and-play and some use AI. That’s right, AI video is on the rise, and more and more companies are using
Customer Engagement in Insurance: Challenges and Solutions
Whether it’s digital innovation or a global pandemic, the world is always changing and bringing with it new challenges. For insurance companies, which have already been struggling to keep up with the speed of new innovations, identifying the obstacles ahead will be vital for success. For instance, McKinsey & Company