FEATURED ARTICLE
Introducing Strata, the First AI Foundation Model for Layered Video
There’s big news in the world of AI video. We’ve just announced Strata, a generative AI foundation model that redefines how brands create video content.
How To Scale Video Marketing: 6 Strategies That Work
People are spending more time than ever consuming content, averaging 6 hours a day with media and entertainment. For marketers, that’s a huge opportunity. But with so much competing content, grabbing and keeping attention isn’t easy. Research shows that the overabundance of information has had a negative impact on our
Why Video Plays a Critical Role in Higher Ed Marketing
Colleges and universities are facing a serious issue: enrollment is dropping. Compared to a decade ago, there are already 2.7 million fewer students in the U.S., and in the first half of 2024 alone, more than one college a week announced it would close. Why the decline? Tuition is increasingly
How To Best Use Video in Your Email Marketing Campaigns
Visual content, including video, plays a major role in digital media marketing campaigns — including email marketing — and that’s only growing. Our global society has moved from reading text to watching videos. The pros and cons of this have been discussed at length. However, what is pertinent here is
Improving Customer Experience in the Telecom Industry
The telecom industry is changing, thanks to a growing number of subscribers, new technologies and other fast-paced trends. But while the industry’s services and products are rapidly evolving, their digital experience is falling behind. According to an Ericsson survey, only a third of customers believe their telecom company understands their
The 5 Best AI Video Generators You Can Try in 5 Minutes
The rise of artificial intelligence has been nothing short of phenomenal, with incredible applications transforming various industries. From ChatGPT revolutionizing text interactions to the seamless magic of AI video generators, we’re witnessing a paradigm shift in how we create and consume content. The demand for engaging and dynamic video content
Customer Onboarding: Best Practices for Your Business
A positive customer onboarding process can instill confidence in your customers to stick with your brand. A negative experience, on the other hand, can quickly turn them away to your competition. Over 60% of consumers consider a company’s onboarding process in their purchasing decision, and close to 9 out of
What Is AI Composite Video? Here’s How It Works
Picture a world where crafting stunning videos is not just reserved for tech wizards or big-budget studios. Thanks to the wonders of AI composite video, that world is now our reality. Whether you’re a seasoned content creator or just starting your digital journey, AI composite video apps offer a user-friendly
The Top 12 AI Video Tools: Pros and Cons
In today’s fast-paced digital world, video content has become an essential medium for storytelling, education, marketing and more. But what if I told you that you don’t need to be a video editing pro to craft stunning visuals? Or that it doesn’t have to be such a time-consuming process? That’s
Why Today’s Marketers Must Use an Omnichannel Approach
The world of marketing is rapidly changing. Today’s consumers are more digital than ever. They’re flitting back and forth between in-person and digital interactions with ease and expecting brands to keep up. In fact, research shows that since the pandemic, over a third of Americans have made features like buying
5 Reasons Why Your Brand Should Invest in Customer Education
There’s a lot of talk about customer experience these days, and rightfully so. Consumers expect more from brands than ever before, including personalized experiences, interactive and engaging content and access to information on demand — all of which requires brands to invest in their customer education strategy. Customer education isn’t
Mortgage Customer Retention: Giving Borrowers What They Want
Customer satisfaction in the mortgage industry is slipping — and the decline says a lot about the state of long-term relationships in this space. Mortgage satisfaction scores already trail best-in-class industries by 30% to 40%, but a closer look at different stages of the process reveals even more. According to
Top Video Metrics To Measure Success (With Brand Examples)
A successful video marketing strategy has several working parts — paying attention to the biggest trends, identifying key opportunities to upsell and making the most of your creative, to name a few. But before you can begin any of these steps, you need to know what your strategy is trying
4 Ways To Use AI Video To Improve Your Marketing
In this fast-paced digital age, where attention spans are shorter than ever, video marketing has emerged as a powerful tool for businesses to connect with their audience. But here’s the twist — artificial intelligence can help you ramp up your video marketing strategy. We’re talking faster content creation, easy A/B
How To Make a Personal Connection With Customers in a Digital World
What does building a relationship between a customer and a business really look like? For the business, it often means recurring revenues, driven by customer data, profiles and strategies for cross-selling and upselling. But for the customer? If they’re lucky, they might get a loyalty discount (although tell that to
How To Create Personalized Experiences for Gen Z Consumers
A version of this article appeared originally on Customer Experience Magazine. You can read it here. When it comes to customer experience, Gen Z is no longer the next wave of young consumers. They’re making their mark. While they may be the second-youngest generation, they’re already hitting major life milestones.