FEATURED ARTICLE
Financial Brands Quick To Adopt Advanced Video Interactivity
If you keep up with the world of digital video, there’s one term you’ve been hearing a lot recently: interactive video.
Utility Companies Use Video To Help Customers Go Green
Today’s consumers are increasingly invested in sustainability. We’ve become so drawn to environmental news that reporters have even come up with a term for it: “doomsday scrolling.”
Why Video Is a Critical Part of Web 3.0
With cryptocurrencies, fintech and similar advanced technologies on the rise, many are predicting the internet’s evolution to its third stage is soon to become a reality.
How Top Gambling Brands Wow Players With Personalized Video
Enabled by digitalization, the online entertainment, gaming and gambling industry has grown to new heights. The internet has increased accessibility to consumers, and more brands are joining the party, but that also means the market is more competitive than ever.
True Personalization in Customer Acquisition: Is It Possible?
First impressions are critical. But because you likely know little of whoever it is you’re soon to meet, it can also be tricky.
Adding Personalized Video as a Gift to Your Business
Ecommerce is a booming industry. Reports show ecommerce’s market share has grown from 13.8% in 2019 to an estimated 21% in 2021. But with growth comes new challenges, like an increase in competing retailers. How do you stand out from the competition?
The Future of Travel Is a Personalized Guest Experience
People are ready to travel. After 2 years spent mostly at home in front of our screens, most of us crave new experiences and adventures. And the data supports this — 25% of travelers expect to travel more than before COVID-19 while 58% expect to go back to their usual
Video Marketing for Video Games: Trends and Tips
Things are heating up for the gaming industry. A recent report from Mordor Intelligence found that video gaming trends have seen a massive surge in players and revenue recently, spurred by advanced technology adoption around the world and more time spent at home due to pandemic concerns.
Madison Advisors Names Idomoo Top Dynamic Video Platform
Madison Advisors analysts have named Idomoo a standout interactive Personalized Video platform in their recent study of the industry. Worth hundreds of millions in 2021, the interactive Personalized Video market is forecasted to grow even more in 2022.
Why Insurers Needs To Leverage Personalized Marketing
In a data-driven world where customers are used to seeing targeted recommendations via brands like Netflix or Amazon, it’s no wonder that personalization in insurance is in demand.
Why Your Video Marketing Isn’t Working: 5 Pitfalls To Avoid
We’ve said it before and we’ll say it again. Yes, video marketing is here to stay. Once a “nice to have” is now a “must-have.” But what happens when you’re implementing video marketing and still not getting the results you want?
How To Solve Customer Engagement Challenges
It’s common to hear people espousing the importance of customer engagement, but is engagement really that crucial to a business’s success? And how does one go about solving potential (or current) customer engagement challenges? To answer the first question: Yes. Absolutely. 100%. Engagement is massively important. Better engagement means increased
The Art of the Upsell: 6 Steps to Increasing Customer Value
Upselling has long been a tried and true strategy for boosting a brand’s bottom line. By convincing customers to spend more on an upgraded product or service, companies can simultaneously boost revenue while delivering an improved experience for their customers.
How Fintech Can Enhance CX With Personalized Video
From bitcoin to NFTs to robo-advisors, fintech is a hot topic. Have you ever been asked to “venmo” or “zelle” someone? Fintech is responsible — 3 out of 4 consumers now use payment services like these. But fintech is quickly taking hold of any and all financial industries, including mortgages,
Where To Share Personalized Video To Maximize Reach
From a confectionery brand like Cadbury to gaming giant Ubisoft, countless brands have been leveraging the power of Personalized Video. The combination of personalization and video means your message is perfectly tailored to each individual while maximizing visual engagement.
7 Tips for a Personalized Year-in-Review Video
For many, the new year is an opportunity to look back at memories made — the good times, the big wins, maybe some lessons learned. Video can be a great way for brands to get in on the action. Personalized year-in-review videos help you engage customers with relevant, data-driven content