FEATURED ARTICLE
How To Pick a Professional AI Video Generator
AI video has changed dramatically over the years — in 2023, it went mainstream, the same year we launched our AI video agent. There are a lot of options out there today. Here’s how to choose a tool that works for you.
Top Video Metrics To Measure Success (With Brand Examples)
A successful video marketing strategy has several working parts — paying attention to the biggest trends, identifying key opportunities to upsell and making the most of your creative, to name a few. But before you can begin any of these steps, you need to know what your strategy is trying
4 Ways To Use AI Video To Improve Your Marketing
In this fast-paced digital age, where attention spans are shorter than ever, video marketing has emerged as a powerful tool for businesses to connect with their audience. But here’s the twist — artificial intelligence can help you ramp up your video marketing strategy. We’re talking faster content creation, easy A/B
How To Make a Personal Connection With Customers in a Digital World
What does building a relationship between a customer and a business really look like? For the business, it often means recurring revenues, driven by customer data, profiles and strategies for cross-selling and upselling. But for the customer? If they’re lucky, they might get a loyalty discount (although tell that to
How To Create Personalized Experiences for Gen Z Consumers
A version of this article appeared originally on Customer Experience Magazine. You can read it here. When it comes to customer experience, Gen Z is no longer the next wave of young consumers. They’re making their mark. While they may be the second-youngest generation, they’re already hitting major life milestones.
Why Dogfooding Matters for Tech Companies
We always say you should eat your own dog food. Our CTO prefers the phrase “drinking your own champagne.” Sounds a little more positive. But whatever you call it, using your own product (known as dogfooding in the world of tech) is a smart idea. If you believe in your
4 Smart Ways To Use Personalized Sales Videos
Sales messages are everywhere, but most of them are easy to ignore. Between templated pitches and one-size-fits-all ads, it’s no wonder 81% of consumers tune out irrelevant marketing. The challenge today isn’t just getting in front of your audience but making them feel valued and seen. That’s why it’s time
We Used Lucas AI Video Ads for Our Own Lead Gen: Here’s What Happened
For the past several years, video has been the gold standard for advertisers. It delivers higher engagement and conversions and, more than any other medium, provides the ability to create an emotional connection with viewers. Nothing taps into the human need for storytelling quite like audiovisual communication. But there have
How To Get the Most Out of AI Interactive Video
When it comes to effective video marketing, it can be tempting to get caught up in view counts. But let’s be real — views alone don’t move the needle. You want your audience to do more than just watch. You want them to take action. And what better way to
How To Make a Personalized Video: A Step-By-Step Guide
If video is already part of your marketing strategy (and it should be), adding personalization is a no-brainer. Globally, 64% of consumers prefer to buy from companies that tailor the customer experience to their wants and needs. And when communications aren’t personalized? Nearly half (44%) of consumers get upset. But
How Next Gen Video Is Redefining What Video Means
Next-gen phones. Next-gen wearables. Next-gen banking. It seems like next generation tech terms are everywhere these days. And at the rate technology is evolving, especially with the advent of generative AI, that’s not surprising. Next Gen Video is one of those “new” technologies. But what does it mean, and more
What To Know About Today’s Enterprise Video Platforms
We’re often included in vendor reports by analysts covering “the best enterprise video platform.” It happened as recently as this year. In one report, I remember we were named a market leader in the industry alongside the likes of Brightcove, Vimeo and Kaltura. Great company to keep, but we don’t
True Personalization in Customer Acquisition: Is It Possible?
First impressions are critical. But because you likely know little of whoever it is you’re soon to meet, it can also be tricky.
The Shift To First-Party Data: Why It Matters and What To Do Now
Despite the marketing and ad experts (and 90,000 Google search results) proclaiming “third-party data is dead,” we wouldn’t go quite that far. Third-party data still helps enrich your overall understanding of individual consumers. But there’s a definite industry shift toward gathering and leveraging first-party data — and doing it effectively.
Meet Lucas: The World’s First AI Video Agent
As artificial intelligence tools flood the internet, more than a few have cropped up to help with the video production process. They cover everything from AI audio denoisers to talking AI avatars. But there’s only one service that makes a complete video in minutes based on nothing more than a
How To Create Video Ads With AI (With Real Examples)
Video isn’t going anywhere. In fact, 78% of consumers want brands to use the medium more in their communications. It’s no surprise, then, that more than half of companies plan to increase their video marketing budgets in 2025, according to a recent Wistia survey. But is that enough? Between shrinking