How the Canadian Red Cross Got 17x ROI With Personalized Video
Engaging donors 1:1 through video dramatically outperformed the control group..
The value of brand loyalty cannot be overstated — especially in the banking sector. Loyal customers recommend their bank up to 6x more, spend 25% more (on average) on their credit cards and are less likely to switch to a competitor, according to a study by Bain & Company. It’s
Millenials are growing up. Once stereotyped as teens who love to take selfies, this group looks a lot different today. Defined as the generation born from 1981 to 1996, millennials are now entering their late 20s to early 40s — and hold the most buying power of any generation.
Imagine you’re about to contact a company’s customer service. You come to find out the employees are unhelpful and the wait time is long. Would you continue to do business with them?
The content in demand by customers today isn’t flashy or expensive. It’s captured by the everyday person and their smartphone, free of Photoshop and pushy sales pitches. Whether it’s a review written on Yelp or an unboxing video, consumers want authenticity — and they’re finding it in content created by
A version of this article appeared on MarTech Series. You can read it here. Demand for personalized gaming videos is on the rise. At Idomoo, bookings for these videos tripled year over year in 2021. Many were personalized highlight reels, recapping a season, a year or more, often with the
It’s no secret content is king. But now that the secret’s out, it seems every and any brand is pushing their own content — and it’s too much for customers to keep up with.
What’s the endgame of personalization? The answer is that there is no definitive answer. The need for a personalized marketing campaign depends on the business agenda of a company, organization or industry.
Imagine a world where sitting on the couch, side-by-side with your best friend in another state doesn’t require a plane ticket. Or buying a new pair of shoes is possible with the swipe of your hand, no credit card (with or without chip) required. Welcome to the metaverse — a
Research shows we now spend almost 7 hours per day browsing the web. Think of the countless web pages you visit during that time. Think of the distractions!
TikTok reigns supreme as the most successful social app for Gen Z. It was the most downloaded app of 2021, and over 40% of users are a part of Gen Z. TikTok has cracked the code of how these digital natives prefer to communicate, and more than that, it’s changing
For decades, credit unions have offered incredible rates, low fees and face-to-face interactions — an exceptional CX many traditional, major banks are unable to offer. And it’s obvious this customer-first approach works. An impressive 90% of surveyed members believe credit unions are a great place to find both financial advice
How do you decide what to post on social media? There are many motivations behind what people choose to share on their social media channels, perhaps none stronger than the desire to “brag.”
There are more avenues for marketing content today than ever before — in-app, social media and SMS, to name a few. Among them, email marketing remains a tried and true strategy. But that doesn’t mean it comes without issues. Over 40% of marketers report email engagement to be their No.
How has the mortgage industry adapted to our increasingly digital world? For one, mortgage companies have upped the ante on their digital transformation efforts across all facets of their businesses. Automation — from collecting payments to customer communications and everything in between — continues to be a top priority for