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The Future of Travel Is a Personalized Guest Experience
Summer is coming, and we’re thinking about the future. Travel and video? They belong together.
Video Production Sales 101: How To Sell Video to Enterprises
Selling video production services to enterprise companies can seem daunting without a clear roadmap. Often, though, the best first steps are the simplest. Think about the problem your potential client needs to solve. Ask insightful questions that can inform your strategy. And show the value of video content in a
6 Video Marketing Examples We Love and Why They Work
In this distracted and tuned-out world, brands need creative ways to engage consumers, and video consistently delivers. According to our State of Video Technology report, 83% of consumers say they want more videos from brands, with 82% of those who have received video saying they enjoy the content. Better yet,
Personalization in Health and Wellness: 7 Digital Trends Reshaping the Industry
Personalization is no longer an option when it comes to customer communications. Recent research has revealed that an overwhelming 82% of customers cite personalized experiences as a key driver in their brand choices. And this trend holds particular significance in an industry like health and wellness, where every person’s journey
How To Effectively Engage Gamers With Personalized Video and Infographics
In the entertainment industry, personalized recaps are here to stay. Think of viral marketing campaigns like Spotify “Wrapped” or Call of Duty’s #MyWarzone Legacy. These dynamic campaigns perform so well not only because they’re personalized but also because they surface interesting insights about the customer. For “Wrapped,” it could be
29 Customer Engagement Metrics Every Marketer Should Know
Looking to improve your customer engagement strategy? In a world driven by data, understanding and connecting with your audience requires diving into the numbers that matter — the metrics that reveal how your customers engage with your brand. Knowing these metrics not only helps in strategizing but also in forecasting
Why Your Business Needs Interactive Video (With Examples)
Interactive content is taking over the digital world. From shareable quizzes to the rise of the metaverse, content that gets the user involved is leveraged by marketers to build deeper connections with their target market. But while you can make virtually any type of digital content interactive, video reigns supreme
Why Is Customer Engagement Important? The Hidden Tie to ROI
In today’s fast-paced and constantly evolving business landscape, customer engagement has become more vital than ever before. It’s no longer enough to simply attract customers. Businesses must now find ways to actively involve them, fostering a relationship that goes beyond the initial purchase. According to a report by Harvard Business
Revolutionizing Telecom with Hyper-Personalization Solutions
Nearly everyone has a cell phone these days. According to the Pew Research Center, 97% of Americans have a cell phone, and usually it’s a smartphone. While it’s true that 70% of customers have remained loyal to their mobile carrier for around 3 years, a significant shift is underway. The
Video Goes UGC: A Guide to User-Generated Video Content
The content in demand by customers today isn’t flashy or expensive. It’s captured by the everyday person and their smartphone, free of Photoshop and pushy sales pitches. Whether it’s a review written on Yelp or an unboxing video, consumers want authenticity — and they’re finding it in content created by
7 Tips for a Personalized Year-in-Review Video
For many, the new year is an opportunity to look back at memories made — the good times, the big wins, maybe some lessons learned. It’s a period of reflection and celebration, and tapping into this sentiment is a great way to create deeper connections with your audience. With the
Level Up Your Hyper-Personalization With AI
Think of the feeling of logging into your favorite streaming service and, in a snap, seeing a curated playlist of movies and shows tailored to your tastes. This isn’t the result of a wizard behind a curtain, but rather a system that analyzes your viewing history and preferences. These scenarios,
Exploring AI Personalization for Ecommerce
Let’s face it — running an ecommerce business is difficult. From differentiating yourself from the competition to marketing operations to selling and shipping, there’s a lot to think about. One tool that more and more business owners are employing to set themselves apart and grow their ecommerce operations is AI
Does Marketing Personalization Still Matter? Gen Z Says Yes
With more than $450 billion in spending power, Gen Z is at the top of countless brands’ minds. What does this generation like, dislike and value? What kind of experiences are they seeking from brands? How can we best engage with them? From being the first truly digital generation to
Everything You Need To Know About Video Production Services
There’s no doubt that video has become an essential tool for communication and engagement. From promotional videos used in marketing campaigns to explainer videos for customer onboarding, businesses across industries are using different types of video to connect with their audiences more effectively. However, creating high-quality videos requires more than
Implementing Hyper-Personalization: 3 Approaches To Know
As personalization becomes a standard rather than a nice-to-have, brands looking to stand out from the crowd are cranking things up with hyper-personalization. This data-driven approach to marketing goes beyond traditional personalization by leveraging automation, artificial intelligence, machine learning and vast amounts of data. The result? Experiences that are tailored