FEATURED ARTICLE
Introducing Strata, the First AI Foundation Model for Layered Video
There’s big news in the world of AI video. We’ve just announced Strata, a generative AI foundation model that redefines how brands create video content.
How Adidas Used Personalized Video To Connect with Boston Marathon Runners
Sometimes it’s hard to stand out in a crowd. So where do you put the spotlight when you want people to pay attention? That’s easy: on them. Here’s the story. As one of the main sponsors of the Boston Marathon, adidas was looking for a way to create a more
Helping Mercer Engage Employees
Ask most people about their pensions and their eyes glaze over. It’s all too complicated, you hear them say, for somebody who isn’t a pro… And this is despite 90% of employees ranking pensions as one of their most important benefits. But pensions are complex, driving engagement levels as low
Woolworths’ Personalized Video Campaign: 90% Completion Rate, Increased Interaction with Employee Share Program
Woolworths, a major Australian retail company with more than 1000 stores throughout Australia and New Zealand, launched a Personalized Video campaign using Idomoo’s PVaaSTM platform.
What Is the Ideal Video Length? Video Ads and More
This year, YouTube looks to make more than $30 billion in video advertising revenue while brands are projected to spend $55 billion on digital video advertisements.
How Cisco Used Personalized Video to Recruit Over 700 Impassioned Brand Advocates
It’s not an uncommon problem for B2B companies to face: a lack of customers who can be called upon for references, speaking opportunities, case studies and other important marketing resources. For Christina Melluzzi, Head of Customer Advocacy EMEAR at Cisco, this frustration was manifested in a limited pool of only
Monarch Holidays Personalized Video Campaign Powered by Idomoo Wins Platinum and Gold at The 2017 Travel Marketing Awards
Creative agency WDMP has won again for their Personalized Video campaign for Monarch Holidays! This time, they were recognized at the 2017 Travel Marketing Awards, winning Platinum in the category of Most Innovative Marketing and Gold in the category of Best Email Campaign. It’s worth noting that at this year’s
Cadbury Launches Personalized Videos for New Market and Product Line
Cadbury, a Mondeléz International Inc. brand, is the second largest confectionery brand in the world, operating in more than 50 countries worldwide. They’re well known for their clever and creative marketing and advertising campaigns. But they might have outdone themselves this time.
Why Video Changes the Game for Customer Acquisition
You’re more apt to do business with someone you’ve got a good feeling about as opposed to someone for whom you have no feelings at all, right? Effective acquisition is all about creating a positive, familiar relationship with customers before they’re actually customers.
How Monarch Holidays Used Personalized Video to Engage Customers
When Monarch Holidays acquired Cosmos Holidays earlier this year, they wanted Cosmos’ customers to know that the shift would not affect the high level of customer service they were used to.
Personalized Pension Video Campaign Shows Savers Their ‘Future Self’
What would make people save more for retirement? To put money away for the future, savers need to give up something today.
Drum Roll Please… Idomoo, Barclays and Rapp Win the Drum Award
Barclays, the seventh largest bank in the world, was awarded a Drum Award for its Personal Lending Video campaign aimed at increasing mail open rates and awareness around borrowing from the bank. Designed by the firm Rapp and based on Idomoo video personalization technology, the film provides the customer with