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The Future of Travel Is a Personalized Guest Experience
Summer is coming, and we’re thinking about the future. Travel and video? They belong together.
5 Practices to Getting You Started with Data Driven Marketing Campaigns
As you know, if you want to turn prospects into customers and customers into lifetime loyalists, you’re going to have to target your markets and personalize your messages. We’ve even talked about it before, right here in this blog!
How to Build an Empire with Personalized Video Content Marketing
The sales and marketing goals of a successful brand focus on three things: generating viable leads, engaging existing customers in a positive brand experience and looking forward to long term customer loyalty. Following this blueprint, you ensure you’ve got quality leads always coming in and you’re also continually working to
4 Tips for Enhancing Your Programmatic Advertising with The Right Creative
According to AdRoll, 66% of advertisers have said they plan to increase their programmatic ad spend. That same report revealed that more than half of marketers’ budgets are projected to be spent through programmatic, and that 87% of marketers are seeing greater return through programmatic ads vs. traditional paid advertising.
Driving Loyalty by Putting a Face on Chatbots
It is becoming increasingly clear that chatbots and virtual assistants are poised to become major players in the relationships between enterprises and their customers. A quick walk through the floor of CES earlier this month would instantly confirm that. After all, as a self-serve tool, chatbots offer the closest thing
Building a Personalized Video campaign– part 3 – Idomoo
It takes a village to create an effective video campaign. From creative thinkers who turn marketing research into fresh ideas, to wordsmiths who carefully craft scripts, detail-oriented project managers who keep everyone else on schedule to tech wizzes who perfect sound and visuals in post-production – making a video that
4 Best KPIs for Measuring Personalized Video Success
As a marketer, chances are you’re constantly struggling to pinpoint your messaging, cut-down texts, and choose the perfect call-to-action (CTA) for every campaign.
Idomoo Introduces Personalized Video Engagement Platform to Accelerate Brand-Consumer Connection
Gives Customers Highly Relevant, Meaningful and Emotional Experiences
Building Your Own Personalized Video Campaign Part 2: Production and Animation
In Part 1 of this series, we outlined the discovery and creative processes guiding you to set goals for your personalized video campaign, establish a message, and create a concept for all the essential elements of dynamic video: narration, scenes, audio, and visuals. In this post/article, we’ll delve into the
Building Your Personalized Video Campaign Part 1: The Discovery and Creative Process
From working with companies across fields and industries, we’ve discovered something interesting: Marketing departments tend to have a lot of anxiety when it comes to creating video. The first steps of a personalized video campaign, though, are the same as in any other marketing initiative: establishing objectives, researching the market,
Creating Your Own Personalized Video Campaign
Across the board, video has become an essential marketing campaign component. In fact, research shows that about 50% of companies are currently using video in their marketing campaigns, and by 2017, video is expected to make up almost 70% of online consumer traffic. But there’s no denying it: Some companies
Creativity in Email Marketing
If companies strive to reach a customer on his level from his unique perspective, they have a better chance of breaking through the noise of ubiquitous advertising through a personalized marketing approach that fits his/her financial status, lifestyle and retirement needs.
How to Select the Right Case for Personalized Video
Including a personalized video in an email can increase your open rate by about 50%! It stands to reason, but only if you do it right.
Communicating with residents in the City of the Future
The reciprocity between the mayor and residents has not changed for decades and was traditionally based on the mayor’s obligation to provide satisfying municipal services to her residents, while they, in turn, were expected to pay municipal taxes and express their appreciation or disappointment from services rendered during election periods.
Targeted Marketing: Stay Connected with Your Always-on “Consumers”
Advances in beacon and IoT technology are helping personalized marketing campaigns take a giant step forward – making them smarter and more effective. And, they are becoming more accessible to marketers across all industries, helping them reach an increasingly savvy group of consumers.
Growth Hacking through Personalized Videos
Growth Hacking Snapshot It’s become the holy grail of startups the world over. Yes, we’re talking about growth hacking. The well in-demand strategy is changing the startup landscape as we know it. From Silicon Valley to China, prominent thought leaders and CMOs are adopting actionable growth tactics to gain competitive