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Threats and Trends Insurance Companies Need To Be Aware Of Competition, attrition and everything in-between Insurers worldwide are faced with mounting challenges threatening to destabilize their world. The boom of big data, continual financial flux and the rapid rise of competition for customers play a detrimental role in defining the

In the world of marketing and especially in the social media marketing world, we hear it all the time. “Make my campaign go viral!” What exactly is a viral campaign and what are the elements of such a campaign?

Today, customers can be loyal to your brand without ever having even walked into a store or having talked to anyone within your business. How is this even possible? Why should they be loyal to your brand? What’s causing them to walk away from one business in favor of another?

Recently, one of the world’s most famous brands made their connection with their customers more personal. Coca-Cola’s campaign, known as “Project Connect” was a creative attempt to strengthen the brand’s bond with Australian young adults and inspired shared moments of happiness in both the “real world” and the “virtual world”.

As CEO of Idomoo, when I speak with our customers — typically marketing and customer success teams — what’s keeping them awake at night is how to get the ear of their customers.

Barclays, the seventh largest bank in the world, was awarded a Drum Award for its Personal Lending Video campaign aimed at increasing mail open rates and awareness around borrowing from the bank. Designed by the firm Rapp and based on Idomoo video personalization technology, the film provides the customer with

The legend goes that when the people gathered to view the exhibit of Auguste and Louis Lumière, they were so afraid of the moving image of a train barreling towards them that they ran from the darkened tent in fear. So it is at the birth of a new medium,

There is no inexpensive solution when making a video advertisement. It can cost you as much as $5 million (that is at the Super Bowl) or even thousands of dollars considering that 100,000 PPC pop-ups on YouTube can cost $.05, and will cost you minimally $5000.

Dollar for dollar, inbound or content marketing generates three times as many leads as those generated by traditional marketing techniques. For most inbound marketers, clicks and conversions are the most relevant markers of marketing success, but the big picture is more complicated than a simple click.