FEATURED ARTICLE
Financial Brands Quick To Adopt Advanced Video Interactivity
If you keep up with the world of digital video, there’s one term you’ve been hearing a lot recently: interactive video.


CMSWire – Idomoo Gets Personal with Video Platform
“Watch this. And this.” How often have you heard those words in the enterprise?

PR Newswire – Idomoo Allows for Independent, Automated Personalized Video Creation
Idomoo Allows for Independent, Automated Personalized Video Creation with the Launch of its Dynamic Storybuilding Suite Idomoo also introduces Idomoo Academy, helping customers better leverage the new technology

Video Advertising News – Idomoo Launches the Dynamic Storybuilding Suite Independently
Idomoo, a leading global provider of personalized video, unveiled its latest innovation yet, the Dynamic Storybuilding Suite. The new solution is part of its Personalized Video (PV) Cloud Platform, which allows agencies and marketing teams to access Idomoo’s technology and create their own personalized video. The new offering encompasses the

Growth Hacking through Personalized Videos
Growth Hacking Snapshot It’s become the holy grail of startups the world over. Yes, we’re talking about growth hacking. The well in-demand strategy is changing the startup landscape as we know it. From Silicon Valley to China, prominent thought leaders and CMOs are adopting actionable growth tactics to gain competitive

Targeted Marketing: Stay Connected with Your Always-on” Consumers “
Advances in beacon and IoT technology are helping personalized marketing campaigns take a giant step forward – making them smarter and more effective. And, they are becoming more accessible to marketers across all industries, helping them reach an increasingly savvy group of consumers.

Communicating with residents in the City of the Future
The reciprocity between the mayor and residents has not changed for decades and was traditionally based on the mayor’s obligation to provide satisfying municipal services to her residents, while they, in turn, were expected to pay municipal taxes and express their appreciation or disappointment from services rendered during election periods.

How to Select the Right Case for Personalized Video
Including a personalized video in an email can increase your open rate by about 50%! It stands to reason, but only if you do it right.

Creativity in Email Marketing
If companies strive to reach a customer on his level from his unique perspective, they have a better chance of breaking through the noise of ubiquitous advertising through a personalized marketing approach that fits his/her financial status, lifestyle and retirement needs.

Creating Your Own Personalized Video Campaign
Across the board, video has become an essential marketing campaign component. In fact, research shows that about 50% of companies are currently using video in their marketing campaigns, and by 2017, video is expected to make up almost 70% of online consumer traffic. But there’s no denying it: Some companies

Participation in the Adobe Video World Event
Recently San Jose, CA hosted Adobe Video World – a conference designed to bring together two sections of the video post-production community – specifically those involving Premier Pro World and After Effects World. Idomoo had the privilege of attending the entire thing.

Idomoo Featured in Webbmedia Group’s 2016 Trend Report
At the end of each year, Webbmedia Group applies their forecasting model to surface the most important emerging trends in digital media and technology for the year ahead. Now they’ve published their annual Trend Report, that features 81 notable trends and more than 100 companies and people to watch in

Building Your Personalized Video Campaign Part 1: The Discovery and Creative Process
From working with companies across fields and industries, we’ve discovered something interesting: Marketing departments tend to have a lot of anxiety when it comes to creating video. The first steps of a personalized video campaign, though, are the same as in any other marketing initiative: establishing objectives, researching the market,

7 Predictions for 2016 – Forecasts for Marketing Teams
Now that the sparklers and fireworks of New Years have all gone out, it’s time for another January tradition – the sparking of ideas. As people make resolutions and companies set goals, I decided to create a (digital) paper list of predictions for 2016. Hopefully these predictions will help your

Building Your Own Personalized Video Campaign Part 2: Production and Animation
In Part 1 of this series, we outlined the discovery and creative processes guiding you to set goals for your personalized video campaign, establish a message, and create a concept for all the essential elements of dynamic video: narration, scenes, audio, and visuals. In this post/article, we’ll delve into the

Why Utilities Must Enhance Customer Engagement
Everyone knows that the electric utility market is going through a paradigm shift, but how many have really thought about how this should change the way utilities interact with their customers?