7 Reasons to Enter the China Online Video Market

Personalized Video in China – do 1.4 billion people want to hit the play button? China presents a fascinating opportunity and challenge for international growth stage startups that want to penetrate a market with 1.4 billion people. From a pure economic perspective the answer is crystal clear based on Apple’s

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Ragan’s PR Daily Best Marketing Video Award

Best Marketing Video We’re happy to announce Idomoo’s personalized video campaigns have scored once again! This time, our awesome partner and one of the biggest utility companies in the US, PPL Electric Utilites scooped Ragan’s PR Daily 2014 Best Marketing Video Award.  Ragan’s PR hailed PPL’s campaign as “an exciting and innovative marriage of

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Lassu – Top 10 New Solutions at Loyalty Expo Orlando

Loyalty Expo took place last week on April 27-29 at Loews Royal Pacific at Universal Orlando, Florida. This was the eighth year of the expo. As it turned out, I was the only person there from Asia, which is understandable. Total travel time is 24 hours there and 26 hours back,

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Outstanding Customer Experience for Insurance Companies – Part 2

Last week, in Outstanding Customer Experience for Insurance Companies – Part 1 we covered some of the customer experience trends and market disruptions in the insurance industry. In this part we reveal the secret sauce for customer success and how to overcome the challenges that keep insurance CMOs awake at night. Acquisition

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Outstanding Customer Experience for Insurance Companies - Part 1

Outstanding Customer Experience for Insurance Companies – Part 1

Threats and Trends Insurance Companies Need To Be Aware Of Competition, attrition and everything in-between Insurers worldwide are faced with mounting challenges threatening to destabilize their world. The boom of big data, continual financial flux and the rapid rise of competition for customers play a detrimental role in defining the

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