FEATURED ARTICLE
How AI Video Avatars Add a Human Touch
If you’ve spent any time around AI lately, you’ve probably encountered an avatar. Learn how to use these virtual presenters strategically in videos.
Best Practices for a Video Landing Page (With Examples)
Research shows we now spend almost 7 hours per day browsing the web. Think of the countless web pages you visit during that time. Think of the distractions!
What Enterprises Should Learn From TikTok
TikTok reigns supreme as the most successful social app for Gen Z. It was the most downloaded app of 2021, and over 40% of users are a part of Gen Z. TikTok has cracked the code of how these digital natives prefer to communicate, and more than that, it’s changing
Credit Unions Gone Digital: How Video Adds a Personal Touch
For decades, credit unions have offered incredible rates, low fees and face-to-face interactions — an exceptional CX many traditional, major banks are unable to offer. And it’s obvious this customer-first approach works. An impressive 90% of surveyed members believe credit unions are a great place to find both financial advice
Hello, Humblebrag: The Social Media Secret Top Brands Know
How do you decide what to post on social media? There are many motivations behind what people choose to share on their social media channels, perhaps none stronger than the desire to “brag.”
How Mortgage Lenders Boost Satisfaction With Dynamic Video
How has the mortgage industry adapted to our increasingly digital world? For one, mortgage companies have upped the ante on their digital transformation efforts across all facets of their businesses. Automation — from collecting payments to customer communications and everything in between — continues to be a top priority for
Debunking the 5 Most Common Video Marketing Myths
There’s a wealth of data pointing to the benefits video marketing brings. For example, 74% of marketers say they’ve seen higher ROI from video compared to images and 68% say the same for video compared to Google Ads.
How Personalized Infographics Boost Your Content Marketing
Searching for the perfect compliment to your campaign? The answer comes in the form of a cohesive, customized image — a Personalized Infographic. It’s a visual element worth considering if you’re looking to bolster your content marketing. In fact, statistics show Facebook posts including an image receive twice as much
The Importance of Customer Empathy According to Gartner
Gartner® states that, “Most organizations lack deep customer empathy.” We think it is a bold statement. For years, efforts to boost operational efficiency led to customer engagement technologies that enabled automation at scale. Unfortunately, such innovations came at a price. In focusing on efficiency and automation, countless organizations have failed
How Personalized Videos Connect Patients to Providers
The onset of COVID has exposed several cracks in our healthcare system. And if that’s not enough, patient satisfaction in the healthcare space ranks among the lowest when comparing high-income countries. It’s prompted healthcare delivery systems to find new ways to drive engagement. But is something missing?
Idomoo Included in Gartner Report, “Add Video to Your Personalization Strategy”
Idomoo was recognized in the 2022 Gartner® report titled, “Add Video to Your Personalization Strategy.” We know personalization and video are both key tools for CX. Together, they represent a powerhouse for meaningful engagement between the brand and consumers.
Conversational Marketing Through Interactive Video
Conversations among friends, family and followers are an everyday occurrence in our digital world. Of the apps most downloaded in 2021, reports show that WhatsApp, an instant messaging platform, is the fourth most popular. In second and third place are Instagram and Facebook, also widely used for instant messaging.
Utility Companies Use Video To Help Customers Go Green
Today’s consumers are increasingly invested in sustainability. We’ve become so drawn to environmental news that reporters have even come up with a term for it: “doomsday scrolling.”
How Top Gambling Brands Wow Players With Personalized Video
Enabled by digitalization, the online entertainment, gaming and gambling industry has grown to new heights. The internet has increased accessibility to consumers, and more brands are joining the party, but that also means the market is more competitive than ever.
Adding Personalized Video as a Gift to Your Business
Ecommerce is a booming industry. Reports show ecommerce’s market share has grown from 13.8% in 2019 to an estimated 21% in 2021. But with growth comes new challenges, like an increase in competing retailers. How do you stand out from the competition?
Video Marketing for Video Games: Trends and Tips
Things are heating up for the gaming industry. A recent report from Mordor Intelligence found that video gaming trends have seen a massive surge in players and revenue recently, spurred by advanced technology adoption around the world and more time spent at home due to pandemic concerns.