FEATURED ARTICLE
How Digital Marketing
Is Changing in 2024:
AI, Video and More
These are the trends you need to get ahead of now.
Why Video Changes the Game for Customer Acquisition
You’re more apt to do business with someone you’ve got a good feeling about as opposed to someone for whom you have no feelings at all, right? Effective acquisition is all about creating a positive, familiar relationship with customers before they’re actually customers.
Video Marketing Best Practices for 2017
Marketers are quickly embracing the powerful potential of video when communicating with customers. Humans process visual information 60,000 times faster than text and remember audio-visual info 68% more reliably than text. If you can have a tool in your arsenal that produces those types of numbers, why not use it?
How Monarch Holidays Used Personalized Video to Engage Customers
When Monarch Holidays acquired Cosmos Holidays earlier this year, they wanted Cosmos’ customers to know that the shift would not affect the high level of customer service they were used to.
5 Practices to Getting You Started with Data Driven Marketing Campaigns
As you know, if you want to turn prospects into customers and customers into lifetime loyalists, you’re going to have to target your markets and personalize your messages. We’ve even talked about it before, right here in this blog!
How to Build an Empire with Personalized Video Content Marketing
The sales and marketing goals of a successful brand focus on three things: generating viable leads, engaging existing customers in a positive brand experience and looking forward to long term customer loyalty. Following this blueprint, you ensure you’ve got quality leads always coming in and you’re also continually working to
26 Surprising Facts About Video Engagement
When it comes to retention, people ultimately choose to engage with and stay loyal to a brand’s identity – the specific story beyond the products and services. It’s up to marketing teams to clearly convey what values a brand stands for, how it can enhance consumers’ lives and even how
4 Tips for Enhancing Your Programmatic Advertising with The Right Creative
According to AdRoll, 66% of advertisers have said they plan to increase their programmatic ad spend. That same report revealed that more than half of marketers’ budgets are projected to be spent through programmatic, and that 87% of marketers are seeing greater return through programmatic ads vs. traditional paid advertising.
Driving Loyalty by Putting a Face on Chatbots
It is becoming increasingly clear that chatbots and virtual assistants are poised to become major players in the relationships between enterprises and their customers. A quick walk through the floor of CES earlier this month would instantly confirm that. After all, as a self-serve tool, chatbots offer the closest thing
Building a Personalized Video campaign– part 3 – Idomoo
It takes a village to create an effective video campaign. From creative thinkers who turn marketing research into fresh ideas, to wordsmiths who carefully craft scripts, detail-oriented project managers who keep everyone else on schedule to tech wizzes who perfect sound and visuals in post-production – making a video that
4 Best KPIs for Measuring Personalized Video Success
As a marketer, chances are you’re constantly struggling to pinpoint your messaging, cut-down texts, and choose the perfect call-to-action (CTA) for every campaign.
Personalized videos for customer engagement in insurance – Idomoo
As every insurer today knows, the rise of digitalization and the always-on consumer has created a highly educated pool of fickle customers.
Why These 5 Popular Video Marketing Campaigns Work
Video marketing is a powerful tool to effectively communicate with customers. Because it’s a multisensory medium, a good script is just the beginning when it comes to crafting a truly great video.
Idomoo Introduces Personalized Video Engagement Platform to Accelerate Brand-Consumer Connection
Gives Customers Highly Relevant, Meaningful and Emotional Experiences
Big Data: The Last Mile
It’s no secret that the amount of data available to us today is growing exponentially. Much has been written about the rapid growth of Big Data and the progress being made in artificial intelligence. Analytical research is enabling us to extract even more meaningful insights from this data. However, in
Video Ad Captioning for Dummies
It was less than 100 years ago when Talkies put an end to the era of Silent films. Since then movies, television, and video advertisements have shared stories, persuaded us to buy products, and brought news from around the world through imagery and sound. Video advertising is dominating our lives
