FEATURED ARTICLE
The Ultimate Guide to Personalized Video
From cutting service calls over 70% to lifting conversions by 9x, we’ve seen firsthand how Personalized Video can improve the customer experience and drive real results for businesses.
Why Utility Companies Need To Upgrade Their Digital CX
Utility companies, let’s talk — it’s time to revamp your CX. A recent study released by J.D. Power shows customer satisfaction scores among utility companies are shrinking. The culprit? A reluctance to adapt to our increasingly digital world.
5 of the Most Common Types of Personalized Videos
Consumers are used to digital experiences targeted to their interests and actions. From e-commerce websites to personalized emails, companies are tailoring their communications to the individual. And their video marketing is no exception.
Personalized Video Now a ‘Must-Have’ in the Gaming Industry
A version of this article appeared on MarTech Series. You can read it here. Demand for personalized gaming videos is on the rise. At Idomoo, bookings for these videos tripled year over year in 2021. Many were personalized highlight reels, recapping a season, a year or more, often with the
The Best Practices Businesses Are Using To Beat Content Fatigue
It’s no secret content is king. But now that the secret’s out, it seems every and any brand is pushing their own content — and it’s too much for customers to keep up with.
Plan International Canada Reaches Donors on a Personal Level
What’s the endgame of personalization? The answer is that there is no definitive answer. The need for a personalized marketing campaign depends on the business agenda of a company, organization or industry.
What the Metaverse Means for Enterprises
Imagine a world where sitting on the couch, side-by-side with your best friend in another state doesn’t require a plane ticket. Or buying a new pair of shoes is possible with the swipe of your hand, no credit card (with or without chip) required. Welcome to the metaverse — a
Best Practices for a Video Landing Page (With Examples)
Research shows we now spend almost 7 hours per day browsing the web. Think of the countless web pages you visit during that time. Think of the distractions!
What Enterprises Should Learn From TikTok
TikTok reigns supreme as the most successful social app for Gen Z. It was the most downloaded app of 2021, and over 40% of users are a part of Gen Z. TikTok has cracked the code of how these digital natives prefer to communicate, and more than that, it’s changing
Credit Unions Gone Digital: How Video Adds a Personal Touch
For decades, credit unions have offered incredible rates, low fees and face-to-face interactions — an exceptional CX many traditional, major banks are unable to offer. And it’s obvious this customer-first approach works. An impressive 90% of surveyed members believe credit unions are a great place to find both financial advice
Hello, Humblebrag: The Social Media Secret Top Brands Know
How do you decide what to post on social media? There are many motivations behind what people choose to share on their social media channels, perhaps none stronger than the desire to “brag.”
How Mortgage Lenders Boost Satisfaction With Dynamic Video
How has the mortgage industry adapted to our increasingly digital world? For one, mortgage companies have upped the ante on their digital transformation efforts across all facets of their businesses. Automation — from collecting payments to customer communications and everything in between — continues to be a top priority for
Debunking the 5 Most Common Video Marketing Myths
There’s a wealth of data pointing to the benefits video marketing brings. For example, 74% of marketers say they’ve seen higher ROI from video compared to images and 68% say the same for video compared to Google Ads.
How Personalized Infographics Boost Your Content Marketing
Searching for the perfect compliment to your campaign? The answer comes in the form of a cohesive, customized image — a Personalized Infographic. It’s a visual element worth considering if you’re looking to bolster your content marketing. In fact, statistics show Facebook posts including an image receive twice as much
The Importance of Customer Empathy According to Gartner
Gartner® states that, “Most organizations lack deep customer empathy.” We think it is a bold statement. For years, efforts to boost operational efficiency led to customer engagement technologies that enabled automation at scale. Unfortunately, such innovations came at a price. In focusing on efficiency and automation, countless organizations have failed
How Personalized Videos Connect Patients to Providers
The onset of COVID has exposed several cracks in our healthcare system. And if that’s not enough, patient satisfaction in the healthcare space ranks among the lowest when comparing high-income countries. It’s prompted healthcare delivery systems to find new ways to drive engagement. But is something missing?