FEATURED ARTICLE
Financial Brands Quick To Adopt Advanced Video Interactivity
If you keep up with the world of digital video, there’s one term you’ve been hearing a lot recently: interactive video.


Idomoo Closes $9M To Develop On-The-Fly Personalized Video Platform For Brands
Idomoo has now closed a $9 million funding round led by New York based Marker LLC. The startup provides a platform to create – you guessed it – personalized videos…

Idomoo Closes $9 Million Funding Round for Its Personalized Video Service
Idomoo, the innovative personalized video platform, announces today that it has closed a $9 million round of equity funding led by New York based Marker LLC. Idomoo provides a versatile and robust platform for the easy and rapid creation of personalized videos that help companies improve every customer communication.

Q&A with Idomoo co-founder and CEO Yaron Kalish
The Hod HaSharon, Israel-based startup, which offers a solution that allows companies to create individualized video content for customers, closed a nearly $9 million Series A funding round in mid-June…

Personalized Video Is Changing the Way We Communicate
The legend goes that when the people gathered to view the exhibit of Auguste and Louis Lumière, they were so afraid of the moving image of a train barreling towards them that they ran from the darkened tent in fear. So it is at the birth of a new medium,

The 20 Hottest Startups in Israel
Idomoo was featured in this Mashable list of the 20 hottest start in Israel.

Personalised Shopping Takes a Step Forward as Retailers Appoint Key Staff
You can tell a lot about what’s about to happen in a particular sector by the people it employs. Towards the end of last year, Shop Direct, owner of Littlewoods and Very, recruited Dene Jones as its first ever customer director. His remit? To develop the world’s best personalised website.

How to Move People by Telling their Stories
Conveying information in the form of a narrative helps us focus, recognize what is important, connect events, anticipate, and learn.

The Psychology of Retirement Saving
If it would surprise you to learn that the choice between eating a banana or chocolate in a lab experiment has helped to redefine the way Americans save, then you’re behind on the latest thinking in “behavioral finance”—the study of how human psychology impacts investing and markets…

Idomoo Honored with French Award For Innovation
We’re excited to share the news that Idomoo has won the France – Israel award for Innovation from the France Chamber of Commerce and Industry (CCIIF). Our team was pleased to attend the awards ceremony at the organization’s annual dinner in Paris, which was attended by France’s Foreign Minister and

Another Win for Idomoo: The GTB Innovation Awards 2014
We here at Idomoo are ecstatic to share that we have received the Best Consumer Innovation at the Global Telecoms Business Innovation Awards that were hosted at the Park Lane Hotel in London.

Zurich Wins an ICEA Innovation in Insurance Award
Our customer Zurich Insurance has won an ICEA Innovation in Insurance Award for personalized video in the award category of distribution, service or process. The judges were looking for a project that made client communication, clearer, simpler and more comprehensible through the use of innovative technologies. Esteban Tejera the ICEA

Drum Roll Please… Idomoo, Barclays and Rapp Win the Drum Award
Barclays, the seventh largest bank in the world, was awarded a Drum Award for its Personal Lending Video campaign aimed at increasing mail open rates and awareness around borrowing from the bank. Designed by the firm Rapp and based on Idomoo video personalization technology, the film provides the customer with

Exceeding ROI Dreams with Personalized Video
As CEO of Idomoo, when I speak with our customers — typically marketing and customer success teams — what’s keeping them awake at night is how to get the ear of their customers.

Mondelez International Leverages Idomoo Personalized Video to Delight Cadbury Chocolate Consumers across the Globe
Idomoo expands the mix of customer engagement paths by allowing brands to build personalized video campaigns based on the customer’s own social data, i.e. his/her Facebook profile, so campaigns are more personal, engaging and emotional. For retail companies with limited customer communication channels and no CRM data, it is a powerful

Idomoo Introduces Dynamic Video Ads for Ecommerce
300% increase in CTR over traditional video advertising and 600% over Display advertising. 200% ROI increase compared to standard store conversion.