The Psychology of Retirement Saving

If it would surprise you to learn that the choice between eating a banana or chocolate in a lab experiment has helped to redefine the way Americans save, then you’re behind on the latest thinking in “behavioral finance”—the study of how human psychology impacts investing and markets…

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Idomoo Honored with French Award For Innovation

We’re excited to share the news that Idomoo has won the France – Israel award for Innovation from the France Chamber of Commerce and Industry (CCIIF). Our team was pleased to attend the awards ceremony at the organization’s annual dinner in Paris, which was attended by France’s Foreign Minister and

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Zurich Wins an ICEA Innovation in Insurance Award

Our customer Zurich Insurance has won an ICEA Innovation in Insurance Award for personalized video in the award category of distribution, service or process. The judges were looking for a project that made client communication, clearer, simpler and more comprehensible through the use of innovative technologies. Esteban Tejera the ICEA

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How Auto Trader Upped Their Game Using Dynamic Video Ads on Instagram Stories

Dynamic Video Ads Changing the Game at CES 2015

Idomoo is about to announce a new category under the umbrella of Idomoo Video Cloud. Stay tuned for our news at CES 2015, this January in Las Vegas. Our research demonstrates that video is the medium that will be used most often moving forward both for direct content marketing campaigns

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Personalised Video from CMO.com

Personalised Video from CMO.com

Video has become an increasingly popular–and effective–way for marketers to engage with consumers. Separately, but simultaneously, the need and ability to personalise marketing efforts has also emerged as a huge priority.

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CES 2015: Key Takeaways on Digital Trends

CES 2015: Key Takeaways on Digital Trends

CES is not just about electronics anymore; it’s about all things digital related. The presence of Fortune 500 companies across the board made this year’s event bigger and better than ever. From consumer goods, healthcare, retail and eCommerce, to telecom and digital advertising, everyone in the industry was there. The

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Personalized Social Video Campaigns: Overcoming CRM Data Boundaries

Recently, one of the world’s most famous brands made their connection with their customers more personal. Coca-Cola’s campaign, known as “Project Connect” was a creative attempt to strengthen the brand’s bond with Australian young adults and inspired shared moments of happiness in both the “real world” and the “virtual world”.

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