5 Tricks for Kickstarting Your B2C Lead Generation

5 Tricks for Kickstarting Your B2C Lead Generation

Most every CMO has experienced the pressure, usually from a sales team, to acquire new leads. While we’ve spoken before about the massive importance of customer retention and offering a seamless, top-tier customer experience from the first point of contact onward, the reality is that B2C lead generation is the

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5 Effective Customer Engagement Tips for Insurance Marketers

5 Effective Customer Engagement Tips for Insurance Marketers

Would anyone be offended if we said insurance isn’t always the most exciting conversation topic? Insurance is an important – frequently essential – part of life, but that doesn’t help the fact that many people would choose visiting their dentist over understanding pages upon pages of their policy details.

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Video Marketing Best Practices for 2017

Video Marketing Best Practices for 2017

Marketers are quickly embracing the powerful potential of video when communicating with customers. Humans process visual information 60,000 times faster than text and remember audio-visual info 68% more reliably than text. If you can have a tool in your arsenal that produces those types of numbers, why not use it?

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Why Video Changes the Game for Customer Acquisition

Why Video Changes the Game for Customer Acquisition

You’re more apt to do business with someone you’ve got a good feeling about as opposed to someone for whom you have no feelings at all, right? Effective acquisition is all about creating a positive, familiar relationship with customers before they’re actually customers. 

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How to Build an Empire with Personalized Video Content Marketing

How to Build an Empire with Personalized Video Content Marketing

The sales and marketing goals of a successful brand focus on three things: generating viable leads, engaging existing customers in a positive brand experience and looking forward to long term customer loyalty. Following this blueprint, you ensure you’ve got quality leads always coming in and you’re also continually working to

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26 Surprising Facts About Video Engagement

26 Surprising Facts About Video Engagement

When it comes to retention, people ultimately choose to engage with and stay loyal to a brand’s identity – the specific story beyond the products and services. It’s up to marketing teams to clearly convey what values a brand stands for, how it can enhance consumers’ lives and even how

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Driving Loyalty by Putting a Face on Chatbots

Driving Loyalty by Putting a Face on Chatbots

It is becoming increasingly clear that chatbots and virtual assistants are poised to become major players in the relationships between enterprises and their customers.  A quick walk through the floor of CES earlier this month would instantly confirm that.  After all, as a self-serve tool, chatbots offer the closest thing

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