Financial Brands Quick To Adopt Advanced Video Interactivity
If you keep up with the world of digital video, there’s one term you’ve been hearing a lot recently: interactive video.
How Customer Engagement Drives the Bottom Line for Mortgage Companies
Customer engagement in the mortgage space has traditionally been very low and is often overlooked as a relatively insignificant factor in an originator’s or servicing company’s performance. It is estimated that only 22% of current customers are actively engaged with their mortgage provider. However, research shows that not only is
Jacada Partners with Idomoo to Bring Personalized Video to Visual IVR
Complimentary advanced technologies integrate resulting in highly customized digital customer interactions
6 Common Lies About Drip Campaigns
Email drip campaigns are an effective way of building relationships with your customers, increasing their engagement and reducing churn. We’re huge fans of a well-executed drip marketing campaign because they truly have the power of producing excellent business results.
In the News: Sapiens Enhances its Insurance Portfolio with Personalized Video Capabilities by Partnering with Idomoo
Sapiens International Corporation, (NASDAQ and TASE: SPNS), a leading global provider of software solutions for the insurance industry, with a growing presence in the financial services sector, announced it has partnered with Idomoo, a leading provider of personalized video technology for enterprises.
6 Little Changes That Will Make a Big Difference in Your Churn Rate
You know what’s really fun? Pretending like you work in a perfect organization that sells a must-have product or service and enjoys a loyal customer base and a 0% churn rate. You know what’s slightly less fun? Realizing that all the pretending in the world won’t turn that dream into
Client Retention Strategies: 6 Things I Wish I’d Known Sooner
It’s nearly impossible to overstate how important client retention is for a business. If you don’t believe us, just consider your company’s customer lifetime value (CLV).
7 Behavioral Psychology Tricks to Increase Your Customer Lifetime Value
Customer Lifetime Value (CLV) is defined as the predicted dollar amount a customer is worth over the course of their relationship with a business, from first through final transaction. To increase CLV, it’s important to focus on achieving larger per-customer spends and increasing the length of the average transactional relationship.
Customer Retention Definition: Everything You Wanted to Know But Were Too Embarrassed to Ask
It seems everyone has an opinion about what makes an effective retention strategy (we certainly do), and you’ll trip over people weighing in on how to improve a retention rate. While these are certainly compelling and worth-while questions, they’re not going to mean much to you if you’re not sure
Monarch Holidays Personalized Video Campaign Has Won a Data Storytelling Award
Monarch Holidays has won the “Personalization” category at the 2016 Data Storytelling Awards for the Personalized Video campaign they sent to customers while merging with Cosmos Holidays.
The One Marketing Automation Hack That Deserves Your Attention
What are we talking about when we talk about marketing automation? On a basic level, it refers to software platforms designed to automate marketing tasks like email, social media and website actions. Ideally it’s implemented not just as a time-saver, but so that brands can deliver intelligently designed, personalized experiences
How Video Personalization Solves A Major Marketing Challenge
In 2015, Econsultancy conducted a survey asking 4,000 marketers what they thought were going to be the top digital trends heading towards 2020. 24% of respondents said they were steadily increasing focus on customer experience, and 23% said personalization played a large role in their upcoming marketing plans.
How Music for Life Launched a Personalized Video Campaign with Idomoo in Just Over Two Weeks, Reaching a 79% Click-to-Open Rate
Music for Life is a charity organization created by the popular Belgian radio station, Studio Brussels. Each year, during the week prior to Christmas, Music for Life hosts The Warmest Week, a live event at which they raise money to support over 1,000 charities. 2016 marked the 10th edition of
What is Native Personalized Video and Why Should I Care?
Before we explore the meaning of the term Native Personalized Video, let’s review the key stages of producing a standard video, be it a TV spot, a movie or a marketing video
Monarch Holidays Personalized Video Campaign Powered by Idomoo Wins Platinum and Gold at The 2017 Travel Marketing Awards
Creative agency WDMP has won again for their Personalized Video campaign for Monarch Holidays! This time, they were recognized at the 2017 Travel Marketing Awards, winning Platinum in the category of Most Innovative Marketing and Gold in the category of Best Email Campaign. It’s worth noting that at this year’s
5 Surprising Ways Video Marketing Can Improve Customer Retention
If you’re looking to improve your customer retention, start with increasing your customer engagement. We’ve talked about it before: engagement makes up a huge piece of the retention puzzle. Engaged customers make purchases 90% more frequently, they spend 60% more transaction and they are 5X more likely to indicate that