Financial Brands Quick To Adopt Advanced Video Interactivity
If you keep up with the world of digital video, there’s one term you’ve been hearing a lot recently: interactive video.
Each year CES rolls out the most dazzling new tech products – some are gimmicky gadgets exhibiting more flash than purpose, others are true examples of impressive innovation in their field. It’s the latter that sets the tone for what the industry’s major trends will be for that year and
ITN Productions has won a gold Content Marketing Award in the category of “Best Finance” for the Premier Personalization Film they produced for Barclays UK. The Personalized Video was sent to all Barclays UK Premier clients upon sign-up and featured a voice-over with their name, as well as other native personalization
Barclays was nominated for a 2016 Drum Marketing Award in the category of “Direct and Promotional Strategy of the Year.” The bank took an outstanding approach to welcoming new clients when they launched an email campaign featuring a short, friendly Personalized Video. The video offered a warmer approach to onboarding
As every insurer today knows, the rise of digitalization and the always-on consumer has created a highly educated pool of fickle customers.
As a marketer, chances are you’re constantly struggling to pinpoint your messaging, cut-down texts, and choose the perfect call-to-action (CTA) for every campaign.
It takes a village to create an effective video campaign. From creative thinkers who turn marketing research into fresh ideas, to wordsmiths who carefully craft scripts, detail-oriented project managers who keep everyone else on schedule to tech wizzes who perfect sound and visuals in post-production – making a video that
Video marketing is a powerful tool to effectively communicate with customers. Because it’s a multisensory medium, a good script is just the beginning when it comes to crafting a truly great video.
Video Marketing Announcement: Barclays in collaboration with RAPP has won two awards at the 2016 Brand Republic Digital Awards. The personalized video marketing campaign was powered by Idomoo’s Video Cloud. The video campaign focused on innovative onboarding for new customers.
In the golden age of video advertising, marketers everywhere are veering away from static ads and are adopting video as a medium of choice. Personalized video takes this marketing trend one step further by offering marketers the ability to customize their campaigns.The key to properly utilizing personalized video is to
Gives Customers Highly Relevant, Meaningful and Emotional Experiences
We won! This time we’ve won the “Target Video Challenge” at ad:tech New York. The Idomoo team beat four competitors to the award in the category of “Video and TV.” The award honors the best platforms and services that fully utilize the power of video through various media channels.
Israeli startup Idomoo has raised $9 million in funding in a round led by New York-based investment firm Marker. The cash will be used to bolster its cloud-based software platform, which enables companies to create personalized videos and improve customer interactions…
Idomoo creates personalized videos for businesses that want to communicate with their customers in an unusual, eye-catching way. This could be used for bills, loyalty points updates, custom offers or any other kind of customer communications…
Idomoo has now closed a $9 million funding round led by New York based Marker LLC. The startup provides a platform to create – you guessed it – personalized videos…