FEATURED ARTICLE
How Digital Marketing
Is Changing in 2024:
AI, Video and More
These are the trends you need to get ahead of now.
4 Ways Personalized Video Can Help You Create Wow Moments
Do you wow your customers? It may sound like a funny question, but the value in regularly creating wow moments – the moments that make a customer stop in their tracks and feel valued, heard and understood – cannot go understated. These are the moments that build lasting brand-customer relationships.
7 Rules Your Video Marketing Strategy Shouldn’t Ignore
So you want to create a campaign that catches on like wildfire. 100 million internet users watch online video every day, and 90% of online shoppers say video greatly helps them make purchase decisions. Who wouldn’t want tap into such a popular medium? But while “going viral” is a common
A Guide to Launching Your First Video Campaign
Video campaigns are incredibly effective communication tools. Consider that 90% of the information humans take in is done visually and remembered 40% more reliably. When both audio and visual senses are stimulated, as is the case with video content, that rate of recall jumps to 68%. Video is also an
3 Pro Tips for Including Personalization in Video Campaigns
Personalized Video marketing campaigns are an excellent way of engaging customers with information that’s both visually driven and individually relevant. Why does this matter so much?
Hack Your Engagement Strategy with Database Marketing
Database marketing is the practice of taking a collection of verified customer data that is regularly collected and updated, and leveraging it for use in campaigns and general customer-facing communication. This is all done with the goal of delivering more relevant, and therefore more engaging, customer experiences.
You’re Losing Money If You Ignore These 3 Crucial Marketing Tools
We know marketing can be overwhelming. There are a lot of cogs in the machine, and it’s tough to discern which marketing tools can work for your business and which will just leave your head spinning. The good news is you don’t need to be everywhere using everything all at
7 Ways to Make a Good Retention Rate Even Better
The strongest customer satisfaction strategies look at a closed sale as an opened relationship. You’ve added someone new to your brand’s family of customers, and that person needs to be nurtured and looked after so they stick around. If you’re already enjoying a healthy retention rate, you know just how true this is. That
Why Data-Driven Marketing Can Be Your Crystal Ball
So you’ve come up with an incredible marketing campaign. You love it, your team loves it, everyone’s feeling good. But will your customers love it? If you’re not using customer data to make informed marketing decisions, you really won’t know until after deployment. And at that point, any feedback you
4 Creative Video Ideas You Shouldn’t Be Afraid to Try
How often have you told your video marketing team, or even been instructed yourself, to think outside the box? While the notion of “thinking outside the box” conjures groundbreaking and exciting creative video ideas, many people are hesitant to commit to creatively risky concepts – especially when those concepts need
![The #1 Video Stat You Need to Know [Infographic]](https://www.idomoo.com/wp-content/uploads/shutterstock_385335934.jpg)
The #1 Video Stat You Need to Know [Infographic]
As someone helping brands market themselves and connect with their target audiences, you’ve likely presented clients with campaign concepts you thought were fresh, exciting and innovative. You’ve no doubt also come up against executives asking how your proposed campaigns, especially those that are more creatively adventurous, will translate into tangible
Solving Video Advertising’s ROI Problem
Video advertising has traditionally been focused on branding and creating awareness: High production value ads shown on TV and paid for with massive advertising budgets. It has therefore been mostly used by Fortune 1000 companies that invest heavily in their brands. Measuring the overall impact of such campaigns was always
Why 90% of Marketing Execs Think Personalized Marketing is the Future
Anyone who has an inbox, a social media feed or even a Wi-Fi connection knows just how many messages jockey for their attention each day. It’s a lot, and most of them never see any level of engagement.
How Customer Engagement Drives the Bottom Line for Mortgage Companies
Customer engagement in the mortgage space has traditionally been very low and is often overlooked as a relatively insignificant factor in an originator’s or servicing company’s performance. It is estimated that only 22% of current customers are actively engaged with their mortgage provider. However, research shows that not only is
6 Common Lies About Drip Campaigns
Email drip campaigns are an effective way of building relationships with your customers, increasing their engagement and reducing churn. We’re huge fans of a well-executed drip marketing campaign because they truly have the power of producing excellent business results.
Customer Retention Definition: Everything You Wanted to Know But Were Too Embarrassed to Ask
It seems everyone has an opinion about what makes an effective retention strategy (we certainly do), and you’ll trip over people weighing in on how to improve a retention rate. While these are certainly compelling and worth-while questions, they’re not going to mean much to you if you’re not sure
