FEATURED ARTICLE
Financial Brands Quick To Adopt Advanced Video Interactivity
If you keep up with the world of digital video, there’s one term you’ve been hearing a lot recently: interactive video.
Tapping the Benefits of an Engaged Workforce using Personalized Video: UBS
Common sense alone should be enough to understand the benefits of an engaged and committed workforce. After all, how can having generally happier and more responsive employees be a bad thing? But just in case common sense isn’t convincing enough, here are a few numbers to help drive the point
How Auto Trader Upped Their Game Using Dynamic Video Ads on Instagram Stories
It’s fair to say that no two people are the same. Each person has different interests and different perspectives. Advertisers have known this for years and have increasingly been applying it to their marketing efforts through personalized email campaigns, dynamic banner ads, dynamic keyword insertion and other personalization technologies. But
Creating Legends: How adidas Used Personalized Video to Connect with Boston Marathon Runners
adidas is one of the main sponsors of the Boston Marathon and, like other event sponsors, was looking for a way to create a more meaningful connection with participants and viewers – something that goes beyond the standard freebies giveaway.
Helping Mercer Engage Employees
Ask most people about their pensions and their eyes glaze over. It’s all too complicated, you hear them say, for somebody who isn’t a pro… And this is despite 90% of employees ranking pensions as one of their most important benefits. But pensions are complex, driving engagement levels as low
Tired of burning a hole in your advertising budget?
Advertising on Google and Facebook has become the standard way to generate leads, and why wouldn’t it? It’s measurable, performance-based (well, sort of… as we’ll see below), offers broad reach and rich segmentation and is relatively straightforward. Better yet, according to many industry reports, this ad spend generates healthy returns.
Are You Measuring These Key B2C Marketing Metrics?
Marketing has evolved from somewhat of an art into a very precise and quantifiable science. No marketing campaign should ever be rolled out without a robust understanding of how to measure whether your campaign was a resounding success or, contrarily, a bit of a let-down.
The Secret To Successful B2C Conversion Strategies
Perhaps the biggest shift we’ve seen in marketing over the past decade or so is towards consumer empowerment. Due in large part to the sheer volume of companies out there vying for the attention of consumers, as well as advances in media technology and the role it plays in marketing,
4 Insider Tips for Unbeatable Personalized E-mail Campaigns
I think most of you reading this will already know – we are big time fans and long-time champions of all types of marketing personalization. One of the most cost-effective and high impact ways of personalizing your marketing is through email. E-mail marketing in general is great because it allows
4 Pro Tips for Writing Irresistible Drip Campaign Emails
Drip marketing, when done right, can be one seductive communications strategy.
3 Reasons Why Your Personalization Efforts Just Aren’t Working
People today are subjected daily to a cacophony of never-ending marketing messages that end up fading into the background rather than grabbing their attention. With the constant churn of often irrelevant, boring and sub-par content, customers are becoming increasingly weary and disengaged. Grabbing the mind-space of your customers is becoming
Idomoo Announces the Launch of PVaaS™ 2.0: Here’s What’s New!
We are pleased to announce the release of PVaaS™ 2.0, the latest version of our Personalized Video as a Service platform. Version 2.0 truly marks the arrival of Native Personalized Video, a concept we have been developing for quite some time. What does Native Personalized Video mean? In short –
The Ideal Video Length When Marketing Content
Find out the ideal video length for your advertising efforts This year YouTube looks to make more than $2 billion in video advertising revenue. Agencies are shifting their video marketing approach, focusing $10 billion of total expenditures on digital advertisements.
4 Reasons You Should Add Video to Your Marketing Strategy
Data suggests that digital video ad spending will increase from $9.9 billion, where it currently stands in 2016, to $28.08 billion by 2020. This means within advertising, video is the fastest growing category on mobile, on desktop and overall, as reported in a survey conducted by Cowen and Company.
Woolworths’ Personalized Video Campaign: 90% Completion Rate, Increased Interaction with Employee Share Program
Woolworths, a major Australian retail company with more than 1000 stores throughout Australia and New Zealand, launched a Personalized Video campaign using Idomoo’s PVaaSTM platform.
How Cisco Used Personalized Video to Recruit Over 700 Impassioned Brand Advocates
It’s not an uncommon problem for B2B companies to face: a lack of customers who can be called upon for references, speaking opportunities, case studies and other important marketing resources. For Christina Melluzzi, Head of Customer Advocacy EMEAR at Cisco, this frustration was manifested in a limited pool of only