How the Canadian Red Cross Got 17x ROI With Personalized Video
Engaging donors 1:1 through video dramatically outperformed the control group..
Cracking the Code: HR Communications – Part 1
Using Personalized Video to guide employee experiences and improve company culture
Big Companies, Small Touches. How do you build a “workplace culture” when there is no longer a singular, “workplace?” How do you plan an employee engagement strategy when the “new normal” continuously changes every stage of the employee lifecycle? How does a large organization keep communications feeling personal? How do
PPP Forgiveness: How SBA Lenders are Successfully Handling Borrower Concerns
A new tool to reduce calls and drive satisfaction
SBA lenders know that qualifying for loan forgiveness as part of the PPP (Paycheck Protection Program) can feel like a life or death situation. And for many businesses, it is.
It is critical that borrowers understand if they’re eligible for, and how to apply for, loan forgiveness.
Email Marketing: How To Radically Cut Through the Noise 🔪
The new secret weapon for emails that truly stands out
TL;DR Let’s face it, every additional word I write here risks losing your attention. Big blocks of text make people tune out before they’ve even given your content a chance. And yet, so many companies continue to send long text-heavy emails that are not getting read.
Icelandic gaming company CCP, maker of the award-winning EVE Online virtual reality game, was built on the principle of pushing the envelope and breaking new ground. So it made perfect sense that they were looking for an out-of-the-box, cutting-edge way to capture their users’ attention at the end of 2019
During the COVID-19 pandemic, mortgage companies are offering their customers several loan forbearance options to provide temporary relief to those who have suffered financial hardship during this time.
Virtually every industry is suffering – directly or indirectly – over the worldwide shut-down caused by the novel Coronavirus. And of course, the airline industry is perhaps one of the hardest hit: In April 2020, global passenger capacity was down by a crippling 91%; the International Civil Aviation Organization (ICAO)
The Problem “Can you read minds?” Ask most call center professionals and the answer is, “Sort of.” Call center employees are asked the same questions day-after-day, and call-after-call. So much so, that you wonder, “Well, why can’t a well-designed website FAQ solve the problem?”
Today, over 6% of all mortgages are in forbearance. That’s up from only 0.25% at the beginning of March.12 An astronomical increase such as this has the potential to lead to astronomical problems, such as potentially devastating consequences for borrowers who don’t fully understand their forbearance repayment options.
Every day at 7 pm, NYC claps. Every day at 7 pm, the city that never sleeps drops everything to recognize and thank our healthcare workers for the selfless love and compassion they show their patients. They’re doing their jobs, but really – they’re doing so much more than that.
Addressing the challenge of building and growing a successful squad, legendary NBA coach Phil Jackson once noted that “The strength of the team is each individual member. The strength of each member is the team.”
Whether speaking with customers, partners, or employees, the way you communicate is as important as what you are attempting to say. To do this, you need to look at communication from the perspective of the audience. This is what we call empathy.
Much has been written about the need to communicate early and often during a time of crisis. It’s a sensible suggestion, after all. The main driver of fear and anxiety is lack of knowledge, and therefore maintaining an open line of communication with customers is a guaranteed way to provide
What does building a relationship between a customer and business really look like? To a business, it means recurring revenues, driven by customer data and profiles and cross-sell and upsell information. To a customer?
Video personalization is an incredible tool for engaging customers with compelling, easy-to-process, individually relevant information. And many major brands have turned to Personalized Video (PV) communication because it’s possible to develop and launch a PV campaign quickly, without headaches and at scale. If you’re thinking of implementing video personalization in
It’s not complicated. The majority of customers churn because they failed to connect with your brand or because an event occurred that caused them to disconnect. 53% of all customer churn is attributed to one of these factors: poor onboarding (23%), weak relationship building (16%) and poor customer service (14%).