FEATURED ARTICLE
How To Pick a Professional AI Video Generator
AI video has changed dramatically over the years — in 2023, it went mainstream, the same year we launched our AI video agent. There are a lot of options out there today. Here’s how to choose a tool that works for you.
What the World Would Be Like Without Marketing Personalization
Imagine, if you will, a world without marketing personalization. A world where, regardless of how many times you interacted with a company, no matter how frequently you set preferences and shared data about yourself, you weren’t treated like an individual. Heck, you weren’t even remembered. Can people live without marketing
How To Drive Action: The Psychology of Customer Engagement
Understanding the psychology behind customer engagement can help you inspire your audience to take action. When you know how to drive action through effective engagement, you’ll experience higher ROI in your business. That’s because customer engagement is critical to your business’s success. Many companies design their products and services using
5 Tips To Create Support Videos for Your Customer Portal
Customer preferences and needs change over time. Among the recent rising consumer trends is the demand for self-service options. A recent report revealed that 81% of consumers want more self-service options — yet, only 15% of them expressed a high level of satisfaction with the tools available to them today.
How Personalization Builds Consumer Trust Across Industries
Building trust with your customers is one of the most effective ways to retain customers long-term and benefit from their word-of-mouth referrals. Every business wants to score customers for life — and trust is key to locking in those relationships. When a consumer trusts a brand, they’re more likely to:
How To Market to Millennials With Personalization: The Ultimate Guide
Defined as the generation born from 1981 to 1996, millennials have long evolved past their stereotypes as tech-savvy teens. Well into their late 20s to early 40s, this cohort is now settling into established careers, starting families and making major financial moves. And as the generation with the most buying
Mastering Interactive Video: Tools and Techniques
The way we create and consume content is constantly changing. Now, video takes precedence in digital marketing, but for most professionals, that’s no surprise. Interactive Video, on the other hand, is yet another layer in the engagement onion. The enhanced functionality keeps viewers more engaged and allows them to be
AI Corporate Video in Action: How AI Is Changing the Way Businesses Create Content
Creating videos has never been easy. Trying to add more corporate video content across an entire company? Sometimes it feels nigh impossible. But AI is here to help. Thanks to the recent advances in AI-generated video content, creating engaging video is easier than ever — for anyone in your organization.
Hyper-Personalization vs. Personalization: What You Need To Know
Today’s consumers are no longer easily impressed by generic marketing efforts. Having grown used to seeing their name in an email or getting a discount code on their birthday, they expect a higher level of attention and service. This is where hyper-personalized marketing comes in. While personalization has been a
How AI Is Revolutionizing Personalized Video Creation
Personalized Video content is quickly becoming a must-have for businesses. According to a consumer survey, video is the most memorable type of content from brands, and with nearly 73% of all consumers wanting more personalized communications, the demand for tailored video experiences is clear. Fortunately, advancements in artificial intelligence (AI)
Hyper-Personalization Puts the ‘Care’ Back in Healthcare
When a patient is going through the healthcare process, the last thing they want to feel like is a number. Unfortunately, that’s often what ends up happening, but it doesn’t have to be that way. Healthcare stakeholders across the spectrum — providers, payors, and medical device, wellness and pharmaceutical organizations
Customized Video vs. Personalized Video: What’s the Difference?
Ever find yourself confused over customized and personalized video? You’re not alone. The terms are often used interchangeably, which can leave anyone with questions. Are they the same thing? Is one better than the other? How do they each enhance your video content and which one should you be using
How To Use AI Video Production for Marketing
According to the latest data, 44% of marketers are using AI for content production. On the video side of things, most of that is still focused on video editing, but video creation is the next milestone for marketers to tackle. And with generative AI tools on the rise, marketers will
How To Automate Your Personalized Video
Creating a Personalized Video for your customers is one of the best ways to connect with them, adding a human touch to your interactions. And if you want to send Personalized Videos at scale — to millions of people, for instance — you’ll need a way to automate them. Automating
Gamification in Retail: The Interactive Trend Driving Loyalty and Sales
Gamification might sound like another one of those marketing catchphrases of the moment, but behind the hype is a legitimate trend that’s driving loyalty and sales. And it’s only growing in popularity. Turning something into a game to encourage the right behavior is nothing new. Chances are if you think
How Music Affects Emotions (and Sales)
“Music expresses that which cannot be said and on which it is impossible to be silent.” That’s a famous quote from Victor Hugo, and he’s got a point there. We all know that music influences our mood because we’ve experienced it for ourselves. We know that when we listen to