FEATURED ARTICLE
Why Loyalty Programs
Need To Be Personalized
Hint: The answer has to do with your ROI.
Advanced Interactive Video: What It Means and How It Works
Have you heard about Interactive Video? It’s a game changer in the world of video and the internet as a whole. Users don’t want to be passive viewers. They want to control the narrative, and that’s exactly what Interactive Video lets them do. I’m talking a lot more than a
Why Healthcare Providers Must Rethink the Patient Experience
A version of this article appeared on Customer Experience Magazine. You can read it here. Two years into the pandemic, healthcare providers are entering a different era, one that’s earned the nickname “the new normal.” Used to describe the long-term consequences of COVID-19, this new phase has brought about nursing
How Video Is Driving The Future of Customer Communications
Marketers have been turning to video for years to overcome the challenges of text communications. Video is more memorable, shareable and engaging — and people love it. It accounts for the vast majority (over 80%) of all consumer internet traffic. But video technology is changing. Previously, brands used video mainly
Pension Inertia? Communicate Better To Drive Engagement
Retirement planning is alarmingly low worldwide. In the U.S., nearly 60% of employees do not have a retirement account. Across the pond, only 43% of U.K. employees are confident they’ll retire at the age they want. The current solution? Automatically enroll employees in a pension fund. But auto-enrollment fails to
5 Smart Ways Brands Are Using Video in Their Marketing
It’s undeniable that video is an important tool for online marketing because it humanizes your brand, boosts engagement and brings customers closer to your brand message.
Why Video Plays a Critical Role in Higher Ed Marketing
Colleges and universities are facing a serious issue: enrollment is dropping. In the U.S., there were 662,000 fewer American students in spring 2022 compared to the year prior. Why?
Insurance Shift: From Transactional to Relational
Long gone are the days of Lloyd’s Coffee House, where risks and coverage were based on the best available information carried indirectly from the high seas.
Why CX Is the Key for Travel Brands Looking To Stand Out
The travel industry is changing. COVID-related travel restrictions are slowing down, and revenge travel — or a surge in consumers looking to go all out on their next vacation — is on the rise.
How Dynamic Videos Can Alleviate the Nursing Shortage
A shortage of nurses has always been a looming issue for healthcare providers. In the wake of COVID-19, though, what was once a threat is now a crisis.
Financial Brands Quick To Adopt Advanced Video Interactivity
A version of this article appeared on Global Fintech Series. You can read it here. If you keep up with the world of digital video, there’s one term you’ve been hearing a lot recently: interactive video.
Personalized Graphics: What They Are and Why They Work
Visual content is a powerful marketing tool. Add personalization to the mix — and you’re now not only catching your viewer’s eye, but also speaking to their individual needs and interests.
How Video Is Changing Customer Communications
Marketers have been turning to video for years to overcome the challenges of text communications. Video is more memorable, shareable and engaging — and people love it. It accounts for the vast majority (over 80%) of all consumer internet traffic.
Why Utility Companies Need To Upgrade Their Digital CX
Utility companies, let’s talk — it’s time to revamp your CX. A recent study released by J.D. Power shows customer satisfaction scores among utility companies are shrinking. The culprit? A reluctance to adapt to our increasingly digital world.
The Benefits of Video Marketing: Why Your Business Needs It
There’s no denying it: video is one of the hottest topics on the web. From short videos to how-to tutorials to vlogs, videos are in demand among all demographics. Gen Z, for instance, loves TikTok — over 60% of the app’s user base is Zoomers.
5 of the Most Common Types of Personalized Videos
Consumers are used to digital experiences targeted to their interests and actions. From e-commerce websites to personalized emails, companies are tailoring their communications to the individual. And their video marketing is no exception.