Personalized GIF example with high score for mobile gaming

How To Make Personalized Animated Badges for Mobile Games

It’s no secret that mobile gaming is big. Recent reports say mobile gaming is a $96 billion business, and it’s forecasted to grow to $272 billion by 2030. One big challenge for mobile gaming companies today is getting players talking about the game online, where it has the potential to

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Group of Gen Z consumers laughing together

How To Create Personalized Experiences for Gen Z Consumers

A version of this article appeared originally on Customer Experience Magazine. You can read it here. When it comes to customer experience, the newest generation of consumers is set to disrupt the status quo. They have different brand expectations, as you’ll see below, and they’re poised to have the economic

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Person holding phone with personalized content

What Is Personalized Content? 8 Places to Leverage It

When 80% of consumers are more likely to make a purchase if a brand offers personalized experiences, the importance of personalization can’t be ignored. Businesses that hope to break through the noise and effectively connect with their customers are quickly learning that personalized content is the key.

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Man watching video on phone for better customer experience

How Personalized Video Transforms Customer Experience

In today’s world of overabundance of choice, getting your customers excited and committed to your brand takes more than a good quality product. A seamless and personalized customer experience is just as important when it comes to building great customer relationships and winning their loyalty.

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Illustration of email video marketing

How To Best Use Video in Your Email Marketing Campaigns

Visual content, including video, plays a major role in digital media marketing campaigns — including email marketing — and that’s only growing. Our global society has moved from reading text to watching videos. The pros and cons of this have been discussed at length. However, what is pertinent here is

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The Higher Education Challenge

Transforming the Student Experience: Admissions to Alumni

When COVID-19 first hit, the unprecedented changes forced schools of all kinds to adapt. Universities and colleges scrambled to figure out solutions for learning that would keep students safe while still maintaining an optimal learning environment. From Zoom classes to optional testing, there’s nothing quite like a pandemic to jumpstart

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How to Successfully Leverage Video Distribution

How to Successfully Leverage Video Distribution

Video is currently one of the hottest mediums in digital marketing. Digital video ad spend in the United States alone was at $41.44 billion in 2020 and is set to hit almost double that amount by 2023. All of that is fueled by buyer habits, with 84% of them reporting

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The ROI of Personalization - Here's How It Pays Off

The ROI of Personalization – Here’s How It Pays Off

The marketing industry has moved beyond questioning whether or not to personalize. I think we can all unanimously agree that not personalizing your marketing efforts is a pretty serious oversight. (Yet somehow, there’s still 14% of marketers out there not investing in personalization.)

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What the World Would Be Like Without Marketing Personalization

What the World Would Be Like Without Marketing Personalization

Imagine, if you will, a world without marketing personalization. A world where, regardless of how many times you interacted with a company, no matter how frequently you set preferences and shared data about yourself, you weren’t treated like an individual. Heck, you weren’t even remembered. Can people live without marketing

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