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How To Pick a Professional AI Video Generator
AI video has changed dramatically over the years — in 2023, it went mainstream, the same year we launched our AI video agent. There are a lot of options out there today. Here’s how to choose a tool that works for you.
Pancreatic Cancer UK Inspires Runners With Personalized Videos
As the official Charity of the Year for the TCS London Marathon 2025, Pancreatic Cancer UK wanted to inspire runners to join their team, showing them the benefits of being part of the team and the purpose behind their mission. Their solution? A Personalized Video powered by Idomoo. In it,
2025 Video Marketing Statistics and Consumer Trends
Study Finds Next Gen Video Drives Loyalty, Consumers Punish Brands That Don’t Personalize Consumers continue to raise their expectations for video in brand communications. The 2025 State of Video Technology report reveals that 78% of consumers want brands to use video more, a video gap between expectation and reality has
How We Used AI Video To Boost Email Engagement by 59%
Newsletters are as old as the Internet itself. How many newsletters are clogging your inbox right now? Do you find them engaging? Do you ever wonder what goes into creating them? And do you even care? Like many companies, we at Idomoo have used newsletters as a tool to engage
Why (And How) To Use Video When Marketing to Gen Z
With Gen Z predicted to be “the most disruptive generation ever,” understanding this demographic is a top priority for many brands and agencies. A new study suggests that Gen Z is on track to be the richest generation in history, partly due to baby boomers passing down their assets to
How To Boost Email Engagement With Video Creative
There are more avenues for marketing content today than ever before — in-app, social media and SMS, to name a few. Among them, email marketing remains a tried and true strategy. But that doesn’t mean it comes without issues. According to a Validity survey, competition for attention in the inbox
Top 10 Ways To Personalize Video
Personalization has become an inescapable marketing buzzword. It seems that everywhere you turn, someone is talking about personalized experiences, personalized ads, personalized communications and so on. But while personalization is powerful on its own, it’s even more effective when combined with video — that is, Personalized Video. Cutting-edge software allows
How To Make Your Video Campaign Go Viral
Every marketer hopes for that one pivotal moment — their campaign spreading quickly online, racking up millions of views, shares and comments. But virality isn’t exactly something you can force. It’s often an unpredictable mix of timing, creativity and audience reaction. However, that doesn’t mean you can’t set the stage
Why Banking Loyalty Is More Important Than Ever
The value of brand loyalty cannot be overstated — especially in the banking sector. Loyal customers spend more with their bank, cost less to serve and are more likely to recommend the bank to friends and family, according to Bain & Company. But in an era where customer expectations are
Advanced Interactive Video: What It Means and How It Works
Have you heard about Interactive Video? It’s a game changer in the world of video and the internet as a whole. Users don’t want to be passive viewers. They want to control the narrative, and that’s exactly what Interactive Video lets them do. I’m talking a lot more than a
5 Ways To Use Data-Driven Video Marketing To Boost ROI
Video remains one of the most engaging content formats in digital marketing. In fact, when asked how they’d like to learn about a product or a service, 78% of people say they’d prefer to watch a short video as opposed to 9% who’d prefer to read an article. That said,
How To Embed Video in Email (And Increase Engagement)
Email is a powerful marketing tool. Despite the continued growth and innovation of other channels, email campaigns remain one of the best ways to promote your brand and keep your audience engaged. Can you embed a video in an email? Yes! And what’s more, you absolutely should. When you embed
The Future of Travel Is a Personalized Guest Experience
People are ready to explore. Travel has not only bounced back — it’s thriving. In 2024, international tourism officially returned to pre-pandemic levels, and the demand for travel continues to surge. In fact, travel ranks as the top discretionary expense people are most excited to spend on, ahead of dining
4 Reasons Why You Shouldn’t Ignore the Importance of Customer Retention
Why bother keeping an eye on your current customers if there’s a whole world of potential new customers ripe for the picking, right? Unfortunately for everyone, that seems to be the mentality of quite a few businesses, and it couldn’t be more wrong. While there may be a short-term gain
The Rise of Context Marketing and How Video Can Help
In 1996, Bill Gates wrote an essay titled, “Content Is King,” coining a phrase that would be used for decades. Today, content’s rule over our lives is undeniable, with content marketing now an essential strategy for businesses. Unfortunately, with both brands and consumers constantly creating content these days, the world
Dynamic Customer Engagement and How To Think Customer-First
Customer engagement has never been more important. But while 86% of buyers are willing to pay more for a great customer experience, businesses still struggle to meet expectations. In fact, there seems to be a disconnect when it comes to CX quality: 85% of marketers are impressed with their brand’s