Hello, Humblebrag: The Social Media Secret Top Brands Know

The Social Media Secret Top Brands Know

How do you decide what to post on social media?

There are many motivations behind what people choose to share on their social media channels, perhaps none stronger than the desire to “brag.”

We want to be seen — but more specifically, we want to be seen in a certain (positive) way.

Maybe you want to appear fun, successful, humble, powerful, capable, sexy, smart, etc. What these all link back to is “bragging.”

Introducing the Humblebrag

Alas, there’s a problem with all this bragging. We know that most people dislike braggarts. They’re kind of annoying. So if our goal is to be liked and admired, this bragging thing becomes risky.

Humblebrag (n.)

See also: humble brag

When you brag about yourself by hiding it in a show of false humility

This is where the subtle — and sometimes not-so-subtle — art of the humblebrag comes into play.

Humblebragging lets us try to appear to have humility while we brag. It’s often disguised as complaining — “My house is such a mess because I was invited to 5 parties last weekend and didn’t have time to clean.”

With humblebragging, we still get the social credit and esteem boost of bragging without the pesky blowback that comes from having what may be perceived to be an inflated ego.

A Secret Weapon for Brands

One powerful secret weapon to bragging is letting someone else brag for you.

If I tell you how great I am, well, I could come off as an egotistical self-aggrandizing braggart. And someone as humble as me would never do that. (Quite frankly, when it comes to humility, I’m the best. But I digress).

However, if someone else happens to mention how great I am and I just kind of pass that info along. Well, then I am but a humble middle-person for someone else’s message. So it’s easier for me to accept it with modesty.

And this is something brands can leverage, helping their customers humblebrag about themselves while they share the spotlight.

How Brands Can Shine the Spotlight on Customers

Top brands, including Ubisoft, Fortnite, Disney, Delta, Orangetheory Fitness and more have found a secret weapon in the art of the humblebrag: Personalized Videos.

Here’s an example from WW (formerly WeightWatchers) that shows a few Personalized Videos side by side.

These top brands send their customers highly Personalized Videos that contain their unique and — of course — highly braggable data.

Suddenly, people aren’t bragging about themselves at all. The brands are bragging about them!

All the humble recipient of the praise did was click “share.” Can’t fault ’em for that, can ya?

Viewers don’t share a video — they share their video.

Ebook

Discover how to master video marketing

Their data, their scenes, their information. It’s a Personalized Video made just for that one unique individual — to inform the world how great they are.

Results, please?

These shareable social media campaigns generate tens of millions of views online, driven largely by higher share rates. For example, gaming giant Ubisoft’s 5-year recap campaign had 500% higher shares on Facebook and Twitter.

Ubisoft recently launched their fifth Personalized Video campaign, designed specifically for sharing on social media.

Along with positive brand sentiment and awareness, these campaigns lead to measurable business impact like higher retention and revenue. For example, adidas increased sales nearly 12x with their campaign designed to celebrate Boston Marathon runners.

On the nonprofit side, Plan Canada has launched 3 Personalized Videos for their donors to share on social highlighting the positive impact of their donation.

The result of that is twofold:

  • It creates more awareness for the nonprofit because donors also become evangelists, spreading the word to their social networks.
  • It motivates additional giving. There’s a concept in behavioral psychology called accountability, meaning, “Once I publicly declare what kind of person I am, I feel more pressure to live up to that.” If I publicly declare I’m working out, it increases the likelihood I’ll go to the gym. If I publicly declare I give money to charity, I’ll give more. People want to live up to the “social identities” they’ve created for themselves. So by posting their Personalized Videos sharing how much they gave, they are in fact likely to give even more.

Take a look at the video below. Isn’t it something you’d want to share with your friends on social media if you received this from a charity you supported?

Not To Brag, But…

So how do these brands create millions of Personalized Videos with each user’s unique data? The answer is Idomoo, the world’s leading Personalized Video platform.

Idomoo’s technology allows for highly Personalized Videos to be created at scale. This is an absolute game-changer as hyper-personalized videos can now be created en masse. Each Personalized Video is as unique as each recipient.

It’s kind of a big deal — but hey, we don’t like to brag.

Schedule a Call

Explore More Content

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
post

Subscribe to Our Newsletter

Email * Enter Email

Explore More Content

Related Articles

Personalized Interactive Video in Action

Personalized Interactive Video in Action

How many times have you come across an ad or brand message that was entirely skippable? Today’s content often feels like a one-way street, where brands blast messages “at” us rather than engaging in a genuine, two-way conversation. To stand out amid the digital noise, businesses must explore fresh ways to connect with their audience. Luckily, Personalized Interactive Video steps up to the plate. Think of it as the powerful blend of personalization and interactivity — a dynamic solution that brings the best of both worlds to your video marketing strategy. But what exactly is Personalized Video? What’s Interactive Video? And what’s the big deal with combining the two? We’ve got the answers. This blog is your go-to guide, answering your questions and sharing loads of ideas and tips for leveraging Personalized Interactive Video. Let’s get started. What Is Personalized Video? Ever felt like your name was just slapped onto

Read More
How To Level Up Your Sales Strategy With Personalized Video

How To Level Up Your Sales Strategy With Personalized Video

Hitting sales goals can often feel like an uphill battle. As consumers become increasingly discerning and the competition for their attention intensifies, many sales teams find themselves scrambling for innovative sales tactics to connect with their audience and boost conversions. Amidst these challenges, Personalized Video marketing has emerged as a game-changer. In a time where we’re constantly bombarded with ads and content, a personal touch can make a huge difference. In fact, most sales leaders believe personalizing the buying process to each prospect will become more and more important in the future. From forging genuine connections to evoking emotions that drive action, let’s take a look at how this Personalized Video can transform your sales and marketing strategy. The Sales Struggle Sales is a tough gig, no doubt about it. In their daily grind, your salesforce may take part in a constant outreach cycle involving cold calls and emails, LinkedIn

Read More
How Digital Marketing Is Changing in 2024: AI, Video and More

How Digital Marketing Is Changing in 2024: AI, Video and More

Every year, new possibilities and advancements arise that we expect to redefine the way businesses connect with their audiences. This year will be no different and, with trend cycles happening faster and faster, businesses can’t afford to be static. Your success depends on not just keeping pace but staying ahead of the competition. Ready to get caught up to speed? Let’s get into the must-know digital marketing trends of 2024. AI Helps Video Expand Its Reach First up? Video marketing expands its (already massive) reach. With platforms like TikTok and YouTube continuing to dominate, it’ll be hard to find a brand that hasn’t jumped on the video bandwagon and for good reason. Marketing is all about speaking to your audience and, for the modern consumer, video is the preferred language. The real game-changer this year is the elimination of barriers to entry and you can thank AI for that. With

Read More

Request a Call

Leave your details below, and our team will contact you ASAP to show you what Personalized Video can do for you.