After helping launch millions of data-driven videos for clients in a range of industries — everything from utilities to travel — we’ve learned a few things that hold true for nearly every campaign. And today, we’re going to share that with you. Ready? Buckle up. There’s a lot to cover,
We’re living in a world where video content is king. Whether you’re streaming your favorite series, watching a tutorial, or exploring the latest viral cat video, it’s clear that video production has a significant impact on our lives. Now, add a touch of artificial intelligence to the mix, and you’ve
In the world of digital marketing, it’s no secret that video content is king. But it used to be really hard to make — you needed experts on Adobe After Effects and the like, often a whole studio to make one video. Now that AI is here, video marketing is
People are spending more time than ever consuming content, averaging 6 hours a day with media and entertainment. For marketers, that’s a huge opportunity. But with so much competing content, grabbing and keeping attention isn’t easy. Research shows that the overabundance of information has had a negative impact on our
Visual content, including video, plays a major role in digital media marketing campaigns — including email marketing — and that’s only growing. Our global society has moved from reading text to watching videos. The pros and cons of this have been discussed at length. However, what is pertinent here is
The telecom industry is changing, thanks to a growing number of subscribers, new technologies and other fast-paced trends. But while the industry’s services and products are rapidly evolving, their digital experience is falling behind. According to an Ericsson survey, only a third of customers believe their telecom company understands their
What does building a relationship between a customer and a business really look like? For the business, it often means recurring revenues, driven by customer data, profiles and strategies for cross-selling and upselling. But for the customer? If they’re lucky, they might get a loyalty discount (although tell that to
If video is already part of your marketing strategy (and it should be), adding personalization is a no-brainer. Globally, 64% of consumers prefer to buy from companies that tailor the customer experience to their wants and needs. And when communications aren’t personalized? Nearly half (44%) of consumers get upset. But
When people think about top-tier customer experiences, utility companies probably aren’t the first that come to mind. But maybe they should be. After all, they’re the most essential. Unfortunately, customer satisfaction in the utility industry has been on the decline for years. According to J.D. Power, overall customer satisfaction has
With Gen Z predicted to be “the most disruptive generation ever,” understanding this demographic is a top priority for many brands and agencies. A new study suggests that Gen Z is on track to be the richest generation in history, partly due to baby boomers passing down their assets to
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