Why Insurers Needs To Leverage Personalized Marketing
In a data-driven world where customers are used to seeing targeted recommendations via brands like Netflix or Amazon, it’s no wonder that personalization in insurance is in demand.
In a data-driven world where customers are used to seeing targeted recommendations via brands like Netflix or Amazon, it’s no wonder that personalization in insurance is in demand.
It’s common to hear people espousing the importance of customer engagement, but is engagement really that crucial to a business’s success? And how does one go about solving potential (or current) customer engagement challenges? To answer the first question: Yes. Absolutely. 100%. Engagement is massively important. Better engagement means increased
Upselling has long been a tried and true strategy for boosting a brand’s bottom line. By convincing customers to spend more on an upgraded product or service, companies can simultaneously boost revenue while delivering an improved experience for their customers.
From a confectionery brand like Cadbury to gaming giant Ubisoft, countless brands have been leveraging the power of Personalized Video. The combination of personalization and video means your message is perfectly tailored to each individual while maximizing visual engagement.
Video remains one of the most engaging content formats. In fact, when asked how they’d like to learn about a product or a service, 69% of people say they’d prefer to watch a short video as opposed to 18% who’d prefer to read an article.
It’s no secret that mobile gaming is big. Recent reports say mobile gaming is a $96 billion business, and it’s forecasted to grow to $272 billion by 2030. One big challenge for mobile gaming companies today is getting players talking about the game online, where it has the potential to
Video marketing works. That’s a fact. Surveys show that over a quarter of people watch more than 10 hours of online video per week, and video content accounts for around 85% of all consumer internet traffic.
Visual content, including video, plays a major role in digital media marketing campaigns — including email marketing — and that’s only growing. Our global society has moved from reading text to watching videos. The pros and cons of this have been discussed at length. However, what is pertinent here is
What is video content marketing and why is it such a popular part of any digital marketer’s toolbox? And how can you utilize this technology to market your brand and to increase your sales figures?
With Gen Z predicted to be “the most disruptive generation ever,” understanding this young cohort is top priority for many brands and agencies. The generation is on track to make up a quarter of the world’s income by 2030, so learning how to connect with them now is critical to
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