4 Reasons You Should Add Video to Your Marketing Strategy

Data suggests that digital video ad spending will increase from $9.9 billion, where it currently stands in 2016, to $28.08 billion by 2020. This means within advertising, video is the fastest growing category on mobile, on desktop and overall, as reported in a survey conducted by Cowen and Company

Video is rapidly becoming the new standard in B2B and B2C marketing, and for good reason. It looks great, sounds great, catches and holds attention…we could go on. But if you’re still on the fence about adding video to your marketing strategy, consider these four things that video can do for you. 

Why should you use video marketing?

1. Open the Door for Deeper Engagement 

We’ve talked about the importance of establishing an emotional connection with your customers. You can read the long version here, but these are the two biggest takeaways: 

  • Humans don’t rely on rational thought to make decisions; they’re led by emotional responses.
  • Humans are extremely visual creatures. 90% of information is taken in visually, and ideas learned through video communication are retained 68% more effectively than text.

 So what does that tell us? Marketing campaigns achieve maximum impact when they engage customers with an emotional story conveyed in the most visual way possible. If you engage your customers with a video, they’re really going to remember what they watched. But more importantly, they’ll remember how it made them feel

That’s where the true value of video marketing comes in. Think about brands like Hallmark, Volkswagen, Microsoft, and Red Bull who are masters at conveying emotion — whether it’s humor or sadness, surprise or nostalgia — through video marketing. Their audiovisual stories have helped define and reinforce the core values of each brand, the same values consumers feel like they’re aligning themselves with when they choose that brand. 

2. Earn Your Customers’ Trust 

While it’s easy making a new car look sexy, try making an insurance, telco or utilities provider entice in the same way. When people shop for these types of services, the level of emotional engagement is typically much lower. 

This is when trust really comes in to play. Of course people want to trust the companies they’re buying products from, but it’s a different, deeper kind of trust that’s sought once you enter the services industry. Customers want to trust that they’re getting the best deal, that they’re being proactively looked after and that when they encounter an issue with their bill or service, a team is going to be there to get them back up and running quickly. 

Video is an effective way of putting people at ease. Like we said above, the easy-to-understand nature of video communication opens the door for a deeper engagement. Because customers understand and remember the information they receive, they feel more in control of their brand experience. 

When it comes to explaining policies, plans and contracts, video can be especially helpful. 52% of consumers report that they’re more confident in their purchase decisions after watching a video.

 3. Raise The Bar 

Let’s take a quick detour and talk about programmatic creative for a moment. It’s a huge buzz-phrase right now because suddenly advertisers are able to take customer data and develop creatively segmented advertising that can be shown to the most applicable people. If you are a woman from Town X shopping for new shoes, you’re shown an ad for a women’s shoe store with a location nearby. It’s an extremely efficient way of hyper-targeting marketing campaigns, and advertisers have been seeing 87% greater return through programmatic vs. non-programmatic ads.

Now that programmatic creative has had time to evolve, it’s expanded into video marketing with the arrival of Personalized Video. Instead of showing all of your customers the same video, you can now use any available customer data to deeply personalize each and every video that’s viewed. Speaking to each customer using her name is a great start to any conversation, but the video can be made far more relevant and engaging through the inclusion of specific bill details, location information or any other pertinent data…the possibilities are really only limited by your imagination. 

Back to your marketing plan. How many times have you heard executives asking for ways to raise the bar, for ideas that innovate, for campaign proposals that are a cut above the rest? That’s where Personalized Video is going to be your best friend. It’s already an award-winning medium that increases View Through Rate, Click to Open Rate, Call To Action Conversion and overall brand awareness. It’s essentially the marketing expressway for creating wide-mouthed “wow moments” with your consumers and big smiles with your boss. 

4. Don’t Break a Sweat

No one said personalization had to be difficult. In fact, it’s pretty darn easy. Some real-time rendering platforms give marketers the tools to build cinematic quality Personalized Videos at scale, using any type of creative.  More recently, launching these Personalized Video campaigns has become far more seamless due to the inclusion of complete authoring, composing and distribution toolsuites that make launching and maintaining new campaigns a breeze. 

What’s Next?

To find out more about Idomoo’s easy-to-use Personalized Video as a Service Platform (PVaaS™) and how we can help you reach your customers and drive action, contact us below.

Book a Demo

Explore More Content

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
post

Subscribe to Our Newsletter

Email * Enter Email

Explore More Content

Related Articles

What Is Sales Enablement? Your Go-To Guide

What Is Sales Enablement? Your Go-To Guide

Success for your sales team extends far beyond simply offering a stellar product or service. It requires empowering them with the right tools, resources and knowledge — a practice commonly known as sales enablement. As the sales landscape continues to evolve from traditional face-to-face interactions to digital and remote selling, a structured approach is more crucial than ever. This is precisely where sales enablement steps in, ensuring that your sales force is fully equipped with everything they need to engage effectively with customers throughout the entire buyer’s journey. Curious about how it all works? Throughout this blog, we’ll explore the ins and outs of sales enablement, starting with how a solid sales enablement strategy can benefit your organization. Why Sales Enablement Matters Sales enablement is a must-have initiative for any organization that wants to improve sales. But what exactly is it and why does it matter? Let’s dive into the

Read More
Idomoo Revolutionizes Personalized Healthcare Communications With New EHR Integration

Idomoo Revolutionizes Personalized Patient Communications With New EHR Integration

When it comes to healthcare-related communication, nothing is as important as clarity. People need to pay attention to and understand their treatment and next steps to take ownership of their care plan. That’s where Personalized and Interactive Video comes in. Data-driven video enhances patient communications with a more effective approach to sharing content. It’s not just easy to understand, though that’s important — people are 3.5x more likely to prefer video for complex topics. It’s also empathetic, a more human way to talk to customers while leveraging the power of digital media to be available on demand, rewatchable and easily accessible. That’s why here at Idomoo, we’re changing how hospitals and other healthcare providers communicate with patients through its Next Generation Video Platform. Now, it’s more personal and easier to understand than ever, thanks to a new integration with Epic, a prominent electronic health record (EHR) system used in 89%

Read More
Personalized Interactive Video in Action

Personalized Interactive Video in Action

How many times have you come across an ad or brand message that was entirely skippable? Today’s content often feels like a one-way street, where brands blast messages “at” us rather than engaging in a genuine, two-way conversation. To stand out amid the digital noise, businesses must explore fresh ways to connect with their audience. Luckily, Personalized Interactive Video steps up to the plate. Think of it as the powerful blend of personalization and interactivity — a dynamic solution that brings the best of both worlds to your video marketing strategy. But what exactly is Personalized Video? What’s Interactive Video? And what’s the big deal with combining the two? We’ve got the answers. This blog is your go-to guide, answering your questions and sharing loads of ideas and tips for leveraging Personalized Interactive Video. Let’s get started. What Is Personalized Video? Ever felt like your name was just slapped onto

Read More

Request a Call

Leave your details below, and our team will contact you ASAP to show you what Personalized Video can do for you.