Why Data-Driven Marketing Can Be Your Crystal Ball

Why Data-Driven Marketing Can Be Your Crystal Ball

So you’ve come up with an incredible marketing campaign. You love it, your team loves it, everyone’s feeling good. But will your customers love it? If you’re not using customer data to make informed marketing decisions, you really won’t know until after deployment. And at that point, any feedback you get will be too little too late.

What is Data-Driven Marketing?

Data-driven marketing is the practice of analyzing customer data to form actionable insights. Simple as that. Data is your marketing crystal ball. It’s the best way to know that your campaign plans are going to pay out because you’ll be delivering the most relevant messaging to the right people.

I’m sure you’re scratching your head right now wondering why anyone wouldn’t want to make data informed marketing decisions. But guess what? An astounding 87% of marketers consider data their organization’s most underutilized asset.

Maybe you’re on the fence about data-driven marketing or aren’t sure how or if it could work for your business. Here are our biggest endorsements for the use of data when constructing any marketing strategy…

4 Reasons to Use Data-Driven Marketing

1. Data-driven marketing lets you know who you’re working with.

Like really know. If you’re currently collecting any data on your customers, you have within your hands the capability to form a clearer picture of specifically who those customers are and what motivates them. Data is your roadmap to delivering the most relevant, engaging communication. 

Taking into account factors like age, gender, location, shopping patterns and history, as well as a host of other data points, marketing campaigns can be targeted and personalized to speak directly to every single consumer. That’s pretty powerful stuff. In fact, 86% of buyers say personalization plays a role in their purchasing decisions. Perhaps that’s why 90% of marketers see personalization as the future of marketing.

Through simply showing your customers that you recognize their preferences and profile, you’re opening the door for a deeper brand connection, loyalty and increased revenue.

2. Deliver the seamless and relevant experience your customers are looking for.

Think about one of the best shopping experiences you’ve ever had. Are you picturing a time when you struggled to find what you were looking for, weren’t made aware of special offers and felt frustrated and turned off by the brand? No, I didn’t think so. I bet you’re remembering an experience that was quick, easy and maybe even saved you a few bucks.

I’m pleased to report that you’re in the majority. 73% of consumers prefer to do business with brands who leverage personal data to make their shopping experience more relevant. In case you’re wondering, a relevant experience is one that’s intuitive – that means product suggestions and savings opportunities are data-based, and as the data changes, the experience changes. That’s the real power behind data-driven marketing. It evolves and adapts in real-time to mirror consumer behavior, maximizing all consumers’ experience with a particular brand.

3. Data-driven marketing enables cross-channel personalization.

Frequently customers add products to their online carts and never complete the sale. Maybe the item was forgotten, maybe the shopper didn’t quite like it enough to seal the deal. Cross-channel personalization, for example, sees an abandoned cart as an opportunity to touch base with a consumer on another channel – usually email, in this instance – to send a reminder and sometimes even a discount to come back and shop.

52% of consumers report increased purchasing when cross-channel personalization is used. Consider that the top three motivators that bring someone to purchase are discounts (75%), free shipping (74%) and being shown the right product (68%). Using consumer data and some savvy cross-channel marketing efforts, you have the opportunity to hit all of these points when encouraging someone to make a purchase.

4. Personalization is not only preferred, it is expected.

You expect your friends to know your name and some of your favorite things. We’ve now entered a marketing era where people also expect the brands they shop with to know a bit about them. 70% of consumers expect personalization on the websites they shop with, and 68% expect personalization in emails from those same websites. 

It speaks again to the need for data leverage across channels. Consistent, personalized and targeted brand communication earns the trust and loyalty of buyers.

Ultimately, leveraging data tells your customers that you know who they are and that you “get” them. By delivering a tailor-made brand experience, you’re creating a buying atmosphere that feels familiar and intuitive.

If you found this useful and you’d like to learn how to take advantage of the latest trends in a fast-paced and ever-evolving marketing landscape, we invite you to download a copy of our “How to stay ahead of the game in the marketing industry” guide for CMOs.

To learn more about what Personalized Video can do for your business, click below.

Schedule a Call

Explore More Content

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

Subscribe to Our Newsletter

Email * Enter Email

Explore More Content

Related Articles

How To Level Up Your Sales Strategy With Personalized Video

How To Level Up Your Sales Strategy With Personalized Video

Hitting sales goals can often feel like an uphill battle. As consumers become increasingly discerning and the competition for their attention intensifies, many sales teams find themselves scrambling for innovative sales tactics to connect with their audience and boost conversions. Amidst these challenges, Personalized Video marketing has emerged as a game-changer. In a time where we’re constantly bombarded with ads and content, a personal touch can make a huge difference. In fact, most sales leaders believe personalizing the buying process to each prospect will become more and more important in the future. From forging genuine connections to evoking emotions that drive action, let’s take a look at how this Personalized Video can transform your sales and marketing strategy. The Sales Struggle Sales is a tough gig, no doubt about it. In their daily grind, your salesforce may take part in a constant outreach cycle involving cold calls and emails, LinkedIn

Read More
The Rise of Retrieval-Augmented Generation in AI: What Brands Need To Know

The Rise of Retrieval-Augmented Generation in AI: What Brands Need To Know

Your typical large language model (LLM) gets its information from the internet. Think of ChatGPT. It uses generative AI to create content quickly and effortlessly. The problem is that sometimes it creates content that isn’t 100% factually correct, aka AI hallucinations. And since it doesn’t cite sources, you can’t always tell what’s bona fide and what’s bogus. This is a real problem if you’re trying to only share information that’s accurate and not, you know, made up out of thin AI air. Enter stage left, retrieval-augmented generation. Often called RAG, this framework relies on an authoritative knowledge base outside of its training data sources before generating a response. That authoritative source can be anything. It can even be your company’s knowledge base. Why does this matter for brands? And what should you do about it? That’s what we’re here to explain today. How RAG Ensures Accuracy Retrieval augmented generation, or

Read More
The Importance of Data Security for Personalized Video

The Importance of Data Security for Personalized Video

Personalized Video combines the power of personalization with everyone’s favorite type of media: video. As with any form of content, adding personalization requires customer data — the details that make one video different from another and make each video unique to the viewer who receives it. Personalization is a boon for the digital experience. Research shows that personalization boosts ROI, and most consumers want personalization. In fact, they’re 72% more likely to share data with brands if it allows for a more personalized experience. But anytime you’re using personal data, it’s important to be careful with it. That’s especially true in industries like healthcare and finance where data is even more sensitive. There’s no way around it: personalization demands data security. Personalized Video is no different. When you’re choosing your Personalized Video provider, make sure their level of data security meets your needs. This article outlines the robust security protocols

Read More

Download the Report

See more of the data and findings in the full report.

Thanks for downloading!

Your copy of our State of Video Technology consumer study has opened in a new tab.

Request a Call

Leave your details below, and our team will contact you ASAP to show you what Personalized Video can do for you.