FEATURED ARTICLE
Introducing Strata, the First AI Foundation Model for Layered Video
There’s big news in the world of AI video. We’ve just announced Strata, a generative AI foundation model that redefines how brands create video content.
Idomoo Recognized as a Leader for Enterprise Video Platforms as a Service by G2
We’re excited to announce we’ve been named a Leader by G2, the world’s largest software review platform, in its Grid Report for Enterprise Video Platforms as a Service. This distinction highlights Idomoo’s ongoing commitment to excellence and the trust it’s earned from clients worldwide. The G2 Grid measures market presence
Longboat Mobility Leverages Lucas To Launch Campaign 3 Months Ahead of Schedule
Customer onboarding sets the tone for the entire relationship. A great welcome video makes a new customer feel like a VIP from day one, but traditional production timelines often push these projects to “someday” (read: never) instead of now. Longboat Mobility wanted a stellar onboarding video to help customers make
Huuuge Games Boosts Revenue Retention 50% With Personalized AI Video
Personalized Video has a strong track record with gaming audiences, driving 10x higher engagement and 17x player reactivation, not to mention the viral social shares. Huuuge Games knows this firsthand, thanks to their previous 3 campaigns they’ve collaborated on with us (including this favorite that generated 4x higher conversions). But
Orum Achieves 36% Conversion Rate With Personalized AI Video
There’s a reason year-in-review campaigns keep trending. People love looking back at their own wins, and they love sharing them even more. Orum wanted to give their users that kind of moment, and they teamed up with Lucas, our AI video agent, to pull it off. The campaign turned individual
How AI Video Content Automation Can Help Businesses Scale Production
If you’ve been on the internet recently (which, you have, because you’re here), you probably know video is the most preferred type of digital content. It’s not just that people want video. They want more video. And that includes wanting more video content from brands. That’s not an empty claim.
9 AI Tools for L&D Teams That Pull Their Weight
Remember when “innovative training” meant a new PowerPoint template? Ah, PowerPoint. Who else fondly remembers the checkerboard and clock sweep transitions? Next slide, please. Those days are over. L&D teams are under more pressure than ever. You’re expected to onboard faster, upskill constantly, personalize everything and prove ROI, all while
Personalized Video Strategy: The Complete Guide for Marketers
Picture a video that speaks directly to you — greets you by name, shows content you care about and maybe even next steps relevant to your situation right now. That’s Personalized Video: video content that uses personal data to create a unique viewing experience for every single person. We’ve seen
2026 Market Study: AI Video and Personalization Trends
The demand for video is rising, but brands still aren’t keeping up, despite the increased availability of (and interest in) AI video tools. Now in its fifth year, the 2026 State of Video Technology report found that 80% of consumers want more video from businesses, yet only 13% say they
Why AI Is Content Personalization’s New Best Friend
Gone are the days when businesses could enhance the customer experience with snail mail whose only personalized element was an individual address. Now, with emerging technology like artificial intelligence on the scene, even emails that say “Hey Tania!” with no other uniquely relevant content are yesterday’s innovation. (And let’s not
Introducing Strata, the First AI Foundation Model for Layered Video
There’s big news in the world of AI video. We’ve just announced Strata, a generative AI foundation model that redefines how brands create video content. (Read the story in TNW.) Unlike standard diffusion-based models that output a single, flat video file, Strata generates layered compositions that can easily be edited
Interactive Video Ads: How To Boost CTR and Sales
More and more, companies are looking to use digital video advertising to reach their target audiences, but with so much competition in the market, it’s tough to stand out. The goal is clearly to make the content more engaging — but how? That’s where interactivity comes in. Interactive Video ads
5 Top Tips for Boosting Your Customer Lifetime Value
In today’s business climate, customer loyalty is increasingly elusive. According to research from Inmar Intelligence, almost 65% of consumers have switched brands either “often” or “very often” within the past three months. With that being said, it’s more important than ever to make the most of your current customers —
Unlock the Power of Video Marketing With Behavioral Science
It’s a common misconception that humans make decisions based on logical analysis of the options at hand. The truth is that we process information through two parts of the brain — the neocortex and the limbic system — and the factors that move us from inaction to action — whether
Exploring AI Personalization Tools for Ecommerce
Let’s face it — running an ecommerce business is difficult. From differentiating yourself from the competition to marketing operations to selling and shipping, there’s a lot to think about. One tool that more and more business owners are employing to set themselves apart and grow their ecommerce operations is AI
4 Things Your Boss Wishes You Knew About Customer Retention
Before you can master customer retention, you’ve got to understand people. People, after all, make up 100% of your customer base. So what makes us purchase? What makes us loyal? Or, conversely, what ultimately pushes us away and makes us check out the competition? If you’re thinking cost, that’s only