How Eve Online used Personalised Video to Engage Gamers like Never Before

Eve Online used Personalised Video to Engage Gamers

Icelandic gaming company CCP, maker of the award-winning EVE Online virtual reality game, was built on the principle of pushing the envelope and breaking new ground. So it made perfect sense that they were looking for an out-of-the-box, cutting-edge way to capture their users’ attention at the end of 2019 to increase engagement and retention.

The solution? An end-of-year Personalised Video recap of each player’s stats – “Your Year In EVE” – which players could easily share on social media to ‘humblebrag’ about their hard-earned accomplishments…and maybe even stir up some friendly competition with their fellow players as they kicked off gameplaying in 2020!

CCP turned to Idomoo to create Personalised Videos that would increase gamer engagement and loyalty, as well as social sharing. Each video presented user results for 2019 based on their preferred game playstyle: player vs. player, player vs. environment, or industry. As CCP put it, the videos were a look back at players’ “victories, activities, and mishaps!” Often the most fun to see, gamers on the player vs. player track also received stats on their nemeses and favorite victims.

The user journey for the Personalised Videos was straightforward and required little effort to negotiate, making it more likely that emails would be opened, and videos watched and shared. Players each received a personalised email with a subject line stating their main character’s name and “Your Year in EVE” that directed them to their customized video landing page.

The landing page included a clickable thumbnail of their video, plus call-to-action buttons for downloading and social sharing. Simply clicking on those buttons enabled players to share their videos via Facebook, Twitter, or VK, the Russian social media site.

EVE Online case study

There were a number of challenges to this campaign, including managing more than 30 data points, adjusting the video to support a large number of visuals, and rendering hundreds of thousands of Personalised Videos in the space of a few hours. The biggest challenge, though: The team had only five weeks from kick-off meeting to GO LIVE!

CCP’s campaign was a resounding success. Despite the compressed turnaround time, Idomoo fast-tracked and delivered the creatives, and CCP then used Idomoo’s Personalised Video as a Service (PVaaS™) Platform to successfully set up their videos, using their own data set defined by certain criteria. Idomoo’s industry-leading technology allowed for the rendering of hundreds of thousands of videos in mere hours, a task that would have taken months previously.

The numbers were off the charts and like a seasoned avatar warrior, leapt beyond everyone’s expectations and blew away any competition: Compared to gaming industry standards, the EVE Online Personalised Videos delivered an amazing 7X uplift in CTRs. In addition, the campaign had almost double the view rate, more than triple the open rate, and more than double the CTOR vs. industry averages.

EVE Online personalized videos had an almost double view rate, more than triple open rate, seven times the CTR, and more than double CTOR

“As players in a fast-moving, competitive market with a community who expect digital perfection, we are very impressed with Idomoo’s agility under a significant time pressure and their ability to get their product to market so quickly,” said Sæmi Hermannsson, CCP’s Brand Director on EVE Online. “We are looking forward to future collaborations, where we hope to explore Personalised Video use cases, expand the use case audience based on additional criteria, and make use of Idomoo’s PVaaS™ Platform for other campaigns.”

To learn more about Idomoo’s Personalised Video Platform and how it can help your business increase engagement, loyalty, and retention, check out our video personalization platform.

Explore More Content

Generic selectors
Exact matches only
Search in title
Search in content
post

Subscribe to Our Newsletter

Explore More Content

Related Articles

5 Reasons Your Customer

5 Reasons Your Customer Service Strategy Isn’t Working

You know customer service matters. The vast majority (95%) of consumers say it’s critical for brand loyalty. And 93% of customers are likely to make repeat purchases with companies that provide excellent customer service. But an influx of new technology, processes and channels have made customer service increasingly complex, leaving brands struggling to keep customers happy. What happens when your customer service strategy falls short? Ultimately, loyalty suffers. Maybe you’re seeing a dip in your NPS scores or noticing that churn is on the rise. We’re here to help. Below, we’ll dig into the top 5 reasons your customer service strategy may be leaving customers frustrated. 1. You’re Reactive, Not Proactive Customer service isn’t just about solving problems. It’s also about preventing them. By doing so, you avoid preventable issues that can upset customers. Better still, it shows customers your dedication to creating a seamless customer experience before they have

Read More
Japan Airlines

Japan Airlines Upgrades Its First-Class CX With Idomoo

Japan Airlines is taking the pre-flight experience for its top customers to the next level with Personalized Video. Now, when first-class travelers scan their boarding pass, they get a video made just for them, delivered right in their JAL+ Lounge app. Powered by Idomoo’s Next Generation Video Platform, the videos include real-time flight information so travelers get everything they need to know at a glance. This includes how long it takes to walk to their gate, their anticipated arrival time and more. See one personalized example in the GIF below. Each personalized data point is up-to-the-minute accurate, and delivering this content in a video format makes it engaging and human for a next-level customer experience. What makes these videos different from any other video your airline might send you? Here’s a peek. Real-time video generation: This allows the latest flight information to sync with the video right when the viewer

Read More
The Secret to CX

The Secret to a Customer-Centric Digital CX

A version of this article appeared on CMSWire. You can read it here. Looking for the secret to a better, more customer-focused digital CX? You’re not alone. Brands are increasingly embracing digital customer experiences across the customer journey. But there’s a serious gap between how effective brands think these experiences are and how effective they actually are. According to one recent study, while 53% of brands believe that their customers are satisfied with their digital self-service tools, only 15% of customers agree. In another report, PWC found that 54% of consumers believe CX in most companies needs improvement. Given all this investment poured into delivering an exponentially growing variety of digital customer experiences, what isn’t working? Why are customers unsatisfied and brands missing out on the ROI for their efforts? Like most solutions, we have to look first at the problem. The Issue With Today’s Digital CX Your digital CX

Read More

Request a Demo

Leave your details below, and our team will contact you ASAP to show you what Personalized Video can do for you.