Related posts: CX

How to Create Personalized Content

How to Create Personalized Content (Without Making It Creepy)

Alfred Hitchcock’s “Rear Window” opens with the rising of a curtain. This is a tribute to classic theater — a rising curtain has been shorthand for “the show is about to begin” for centuries. However, something is a little different here. These are not traditional theater curtains, but rather a

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Streamlining Mortgage Forbearance Communications

Streamlining Mortgage Forbearance Communications

Today, over 6% of all mortgages are in forbearance. That’s up from only 0.25% at the beginning of March.12 An astronomical increase such as this has the potential to lead to astronomical problems, such as potentially devastating consequences for borrowers who don’t fully understand their forbearance repayment options.

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7 Dos and Don’ts of Video Personalization

7 Dos and Don’ts of Video Personalization

Video personalization is an incredible tool for engaging customers with compelling, easy-to-process, individually relevant information. And many major brands have turned to Personalized Video (PV) communication because it’s possible to develop and launch a PV campaign quickly, without headaches and at scale.  If you’re thinking of implementing video personalization in

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The Leading Cause of Customer Churn, And How to Avoid It

The Leading Cause of Customer Churn, And How to Avoid It

It’s not complicated. The majority of customers churn because they failed to connect with your brand or because an event occurred that caused them to disconnect. 53% of all customer churn is attributed to one of these factors: poor onboarding (23%), weak relationship building (16%) and poor customer service (14%).

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