Idomoo Launches Dynamic Storybuilding Suite Independently

5 Quick Tips for Getting Started With Personalized Video

When it comes to creating real connections with your audience, Personalized Video is a powerful tool. But like any tool, you need to use it the right way for it to be effective. If you’re just dipping your toes into the world of Personalized Video, we have a few tips to share from lessons learned over the past decade-plus of working with clients in a range of industries, ranging from higher education to hospitality. Some of the biggest perceived hurdles to getting started with Personalized Video involve time, money, and where to get all that data. We’re here to help. Read on for five (easy) Personalized Video tips you need to know now. 1. Right-Size Your Personalization Personalization isn’t one size fits all. What works well in one industry may not work in another. Case in point: Your bank certainly knows your account number, but that doesn’t mean you want

How To Choose the Right Personalized Video Software

As tailored experiences become the norm rather than the exception, Personalized Video has been increasingly used by brands across industries to improve the effectiveness of their marketing strategies. Take a look at the nonprofit industry where Personalized Videos delivered via email led to higher engagement among donors led to a staggering 17x ROI for the Canadian Red Cross. Meanwhile, gaming brands like Ubisoft and Activision have seen great success with personalized recap videos that strengthen player loyalty and retention. As a versatile tool, Personalized Video can be used to level up communication throughout the sales process and customer journey. Here are just a few use cases and ideas to consider: Improve outreach efforts with highly tailored video messages Acquire new customers with engaging video offers Grow brand awareness when customers share their personalized content Optimize the onboarding experience with Personalized and Interactive Video tutorials In an era where one-size-fits-all no

How To Make Interactive Videos: A Practical Guide

Interactive Videos are on the rise when it comes to digital content, and it’s a trend that brands need to be paying attention to. According to the latest research, 79% of consumers are interested in receiving Interactive Videos from brands, with the demand most strongly driven by Gen Z and high-earners. Going beyond the traditional passive viewing experience, Interactive Video kicks things up a notch by allowing viewers to actively participate and engage with the content. Whether it’s clicking to learn more about a product or even customizing a video’s storyline, interactivity lets you make choices, explore different paths and influence the narrative of the video. This advanced technology is on the rise across industries, with financial brands among the first adopters. So what’s in it for businesses? Here are a few benefits that interactive content can provide for your video marketing campaigns: Increased engagement. By letting viewers make choices,

Video Advertising News – Idomoo Launches the Dynamic Storybuilding Suite Independently

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5 Quick Tips for Getting Started With Personalized Video

How To Choose the Right Personalized Video Software

How To Make Interactive Videos: A Practical Guide