A version of this article appeared on CMSWire. You can read it here. Looking for the secret to a better, more customer-focused digital CX strategy? You’re not alone. Brands are increasingly embracing digital customer experiences across the customer journey. But there’s a serious gap between how effective brands think these
Sometimes it seems like customers hit “eject” on their relationship with you, and there’s no reason for it. Sure, some churn is inevitable, but when customers are leaving, it’s important to understand why and what you can do about it. It seems everyone has an opinion about what makes an
These days, businesses of all sizes are making video part of their core marketing strategy. Video marketing content is a great way to connect with your audience and attract new customers. But do you need a professional video production company to accomplish that? High-quality marketing videos can help grow brand
It’s finally here — the much-anticipated day one of your new job. You’re a mix of nerves and caffeine, ready to make a killer first impression. But instead of diving into the company culture or meeting your new team members, you’re handed a 50-page PDF of company policy and a
Think back to your last customer service interaction. Maybe it went great! Or, more likely, there was room for improvement. Perhaps it began with an online search. But since you couldn’t find the answers you needed online, you turned to the customer service number. You may have encountered some hold
There’s no denying it: Video is one of the hottest topics on the web. From short videos to product demos to webinars, videos are in demand among all demographics. Gen Z, for instance, loves TikTok. Not only is it their top platform for watching short-form video, but they’re even relying
Imagine you’re about to contact a company’s customer service. You come to find out the employees are unhelpful and the wait time is long. Would you continue to do business with them?
What is video content marketing, and why has it become a must-have in every digital marketer’s toolbox? More importantly, how can you use it to hit your marketing goals and to increase sales? Today, video isn’t just one type of content among many — it’s the most popular one. A
The telecom industry is changing, thanks to a growing number of subscribers, new technologies and other fast-paced trends. But while the industry’s services and products are rapidly evolving, their digital experience is falling behind. According to an Ericsson survey, only a third of customers believe their telecom company understands their
A positive customer onboarding process can instill confidence in your customers to stick with your brand. A negative experience, on the other hand, can quickly turn them away to your competition. Over 60% of consumers consider a company’s onboarding process in their purchasing decision, and close to 9 out of
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