Customer satisfaction in the mortgage industry is slipping — and the decline says a lot about the state of long-term relationships in this space. Mortgage satisfaction scores already trail best-in-class industries by 30% to 40%, but a closer look at different stages of the process reveals even more. According to
A successful video marketing strategy has several working parts — paying attention to the biggest trends, identifying key opportunities to upsell and making the most of your creative, to name a few. But before you can begin any of these steps, you need to know what your strategy is trying
First impressions are critical. But because you likely know little of whoever it is you’re soon to meet, it can also be tricky.
Despite the marketing and ad experts (and 90,000 Google search results) proclaiming “third-party data is dead,” we wouldn’t go quite that far. Third-party data still helps enrich your overall understanding of individual consumers. But there’s a definite industry shift toward gathering and leveraging first-party data — and doing it effectively.
How do you build a thriving workplace culture when your team might span time zones or no longer be in the office five days a week? How do you communicate in a way that feels personal when your employee base numbers in the thousands? And how do you keep people
Writing blogs is easy. Maybe that’s a slight exaggeration. Sure, it’s not always simple to find the right words for whatever you need to say. But AI tools galore are getting better and better at helping with the process or even typing a few blogs of their own. And words
It’s hard to overplay the importance of starting your customers off on the right foot. But while brands have come a long way in realizing the value of customer onboarding, there’s still room for improvement. Over 90% of customers feel that the companies they buy from “could do better” when
It’s been nearly 100 years since “talkies” put an end to the era of silent films. Since then, movies, television and online videos have used the powerful combo of imagery and sound to bring stories to life. From blockbuster films to quick clips on social media, video has become one
How-to videos have grown in popularity to become a chief tool in our learning experiences. They condense lengthy explanations. They clearly navigate complex ideas with visual aids. And they’re beloved across audiences. A whopping 98% of people have watched an explainer video to learn more about a product or service.
Every marketing and sales team understands the pressure to continuously generate leads and increase sales. While customer retention and delivering a seamless, top-tier customer experience remain essential for long-term success, the reality is that B2C lead generation campaigns continue to be a top priority for many companies. But what exactly
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