Related posts: best practices

Case Study: Transforming Blogs Into Video With AI

Case Study: Transforming Blogs Into Video With AI

Writing blogs is easy. Maybe that’s a slight exaggeration. Sure, it’s not always simple to find the right words for whatever you need to say. But AI tools galore are getting better and better at helping with the process or even typing a few blogs of their own. And words

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Customer Onboarding 101: An Essential Guide for Success

Customer Onboarding 101: An Essential Guide for Success

It’s hard to overplay the importance of starting your customers off on the right foot. But while brands have come a long way in realizing the value of customer onboarding, there’s still room for improvement. Over 90% of customers feel that the companies they buy from “could do better” when

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The Evolution of Visual Communication: From TV To ‘PV’

The Evolution of Visual Communication: From TV to ‘PV’

Over the past 300,000 years, modern humans have relied overwhelmingly on visual information. Our brains are masters at quickly processing images, shapes, colors, movement and facial expressions. Long before we had spoken language, we relied on visuals to make sense of the world and survive it. Even now, within 30

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Video Captioning 101: What Brands Need To Know Today

Video Captioning 101: What Brands Need To Know Today

It’s been nearly 100 years since “talkies” put an end to the era of silent films. Since then, movies, television and online videos have used the powerful combo of imagery and sound to bring stories to life. From blockbuster films to quick clips on social media, video has become one

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Top 3 Personalization Trends To Watch in 2025

Why Your Business Needs Explainer Videos (With Examples)

How-to videos have grown in popularity to become a chief tool in our learning experiences. They condense lengthy explanations. They clearly navigate complex ideas with visual aids. And they’re beloved across audiences. A whopping 98% of people have watched an explainer video to learn more about a product or service.

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happy group of young customers

5 Strategies To Jumpstart Your B2C Lead Generation

Every marketing and sales team understands the pressure to continuously generate leads and increase sales. While customer retention and delivering a seamless, top-tier customer experience remain essential for long-term success, the reality is that B2C lead generation campaigns continue to be a top priority for many companies. But what exactly

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Top 10 Ways To Personalize Video

Top 10 Ways To Personalize Video

Personalization has become an inescapable marketing buzzword. It seems that everywhere you turn, someone is talking about personalized experiences, personalized ads, personalized communications and so on. But while personalization is powerful on its own, it’s even more effective when combined with video — that is, Personalized Video. Cutting-edge software allows

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Here’s What You Need To Know About Customer Retention

Here’s What You Need To Know About Customer Retention

Sometimes it seems like customers hit “eject” on their relationship with you, and there’s no reason for it. Sure, some churn is inevitable, but when customers are leaving, it’s important to understand why and what you can do about it. It seems everyone has an opinion about what makes an

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Why Banking Loyalty Is More Important Than Ever

Why Banking Loyalty Is More Important Than Ever

The value of brand loyalty cannot be overstated — especially in the banking sector. Loyal customers spend more with their bank, cost less to serve and are more likely to recommend the bank to friends and family, according to Bain & Company. But in an era where customer expectations are

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