If you have an in-house video team, you’ve probably heard about enterprise AI video tools. Maybe you’ve thought “that’s not for me.” After all, when you have a full-time studio of people, what do you need an AI agent for? It’s a fair question. And it’s come up a few
A lot about video can be hard. The script, the visuals, the voiceovers, getting approvals. Also, getting approvals. Honestly, that last is sometimes the hardest. Now AI is making a lot of it easier. If you’re using an AI video agent like Lucas (though there’s not anyone really like Lucas),
In today’s business climate, customer loyalty is increasingly elusive. According to research from Inmar Intelligence, almost 65% of consumers have switched brands either “often” or “very often” within the past three months. With that being said, it’s more important than ever to make the most of your current customers —
Over the past 300,000 years, modern humans have relied overwhelmingly on visual information. Our brains are masters at quickly processing images, shapes, colors, movement and facial expressions. Long before we had spoken language, we relied on visuals to make sense of the world and survive it. Even now, within 30
It’s no secret content is king. But now that the secret’s out, it seems every and any brand is pushing their own content — and it’s too much for customers to keep up with.
A version of this article appeared on CMSWire. You can read it here. Looking for the secret to a better, more customer-focused digital CX strategy? You’re not alone. Brands are increasingly embracing digital customer experiences across the customer journey. But there’s a serious gap between how effective brands think these
Sometimes it seems like customers hit “eject” on their relationship with you, and there’s no reason for it. Sure, some churn is inevitable, but when customers are leaving, it’s important to understand why and what you can do about it. It seems everyone has an opinion about what makes an
These days, businesses of all sizes are making video part of their core marketing strategy. Video marketing content is a great way to connect with your audience and attract new customers. But do you need a professional video production company to accomplish that? High-quality marketing videos can help grow brand
It’s finally here — the much-anticipated day one of your new job. You’re a mix of nerves and caffeine, ready to make a killer first impression. But instead of diving into the company culture or meeting your new team members, you’re handed a 50-page PDF of company policy and a
Think back to your last customer service interaction. Maybe it went great! Or, more likely, there was room for improvement. Perhaps it began with an online search. But since you couldn’t find the answers you needed online, you turned to the customer service number. You may have encountered some hold
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