How many times have you come across an ad or brand message that was entirely skippable? Today’s content often feels like a one-way street, where brands blast messages “at” us rather than engaging in a genuine, two-way conversation. To stand out amid the digital noise, businesses must explore fresh ways
Personalized Video combines the power of personalization with everyone’s favorite type of media: video. As with any form of content, adding personalization requires customer data — the details that make one video different from another and make each video unique to the viewer who receives it. Personalization is a boon
As technology has advanced, so have the ways we can connect with and retain our target audience. The days when customer interactions were limited to in-store visits are over. As marketers, our goal now goes beyond just selling a product or service; it’s also about building relationships, inspiring loyalty and
When it comes to creating real connections with your audience, Personalized Video is a powerful tool. But like any tool, you need to use it the right way for it to be effective. If you’re just dipping your toes into the world of Personalized Video, we have a few tips
It’s not easy to stand out in an overcrowded inbox. As effective as email marketing can be, it only really works if you’re able to survive that cutthroat inbox sweep. With so many emails coming in every day, consumers have become more and more brutal when it comes to deleting
In an era where consumers are inundated with generic content, Personalized Video marketing stands out by delivering a unique, one-to-one experience. Personalized Video marketing is all about creating tailored video content for individual viewers. It goes beyond the generic, one-size-fits-all approach by harnessing customer data and technology to craft videos
Video marketing works. That’s a fact. Surveys show that people watch an average of 17 hours of online video per week, and video content accounts for around 85% of all consumer internet traffic. This isn’t surprising. For starters, video content is more compelling than web copy and static pictures. It
Trying to boost sales? Personalization is a practical strategy that helps businesses stay relevant. Epsilon found that an overwhelming majority of consumers (90%) find personalization appealing, with 80% more likely to do business with a company that offers personalized experiences.
In a world filled with brands vying for attention, some exceptional players have gone above and beyond to keep their customers hooked. Curious what that looks like?
What does choosing between eating a banana or chocolate have to do with retirement savings? It may seem like an odd question, but it actually holds key insight into the psychology behind our financial decisions.
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