If it would surprise you to learn that the choice between eating a banana or chocolate in a lab experiment has helped to redefine the way Americans save, then you’re behind on the latest thinking in “behavioral finance”—the study of how human psychology impacts investing and markets…
To read the rest of this article by Eric Rosenbaum featuring Idomoo Academic Advisory Board member Professor Shlomo Benartzi, click here.
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In the entertainment industry, personalized recaps are here to stay. Think of viral marketing campaigns like Spotify “Wrapped” or Call of Duty’s #MyWarzone Legacy.
To kick off their 10th year of SMITE, Hi-Rez created a Personalized Video for each player, recapping individual highlights from their last decade of gameplay.
Have you ever wondered why some customers leave your business, never to return? That’s what we’re here to talk about today: churn.
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