Here are some stats that’re hard to ignore: 71% of consumers expect companies to deliver personalized interactions — and 76% get frustrated when that doesn’t happen. With personalization now a must-have, it’s just as important to bring that same personal touch to your video marketing strategy.
Whether you’re looking to elevate your outreach efforts or improve the customer experience, Dynamic Personalized Video can help you build stronger relationships that drive real results, from engagement to retention to ROI. But what exactly is it, and how can you incorporate it into your own efforts? Let’s break it down, with simple explanations and visual examples.
What Is Dynamic Personalized Video?
First, let’s clear up what we mean by “dynamic” and “personalized.” Dynamic video content adapts based on data, pulling in different scenes or elements in real time to present a customized video message that’s relevant to the viewer.
This kind of data-driven video is possible as long as you have some information about your audience, whether that’s the device they’re watching from, their location or demographics. You might not know exactly who’s watching your ad on social media or TV, but if you know they’re in Chicago, you can include the address of the nearest store, like in the Dynamic Video Ad below.
Video personalization takes it a step further. Here, you know the individual viewer, whether they’re a potential client you’ve been courting or a long-time customer. You can address them by name, drop in details from past interactions or highlight features you know they care about.
So what does that look like in action? Check out this dynamic Personalized Video campaign by Ubisoft. From the language to the game footage to the player stats, there are countless personalized elements throughout. The result? A powerful, highly relevant user experience that generic video simply can’t match.
But that’s not the only kind of dynamic personalization. You can also let the viewer interact with the video and shape what they see. This kind of Interactive Video puts the viewer in the driver’s seat.
Take this video by EE, which invites customers to explore the brand’s latest offerings in a “choose-your-own-adventure” style experience. Each choice guides them to a different part of the story, helping them learn about new features and plans in a way that feels both fun and personal.
Whether it’s data that fuels the content behind the scenes or real-time input from the viewer, dynamic personalization is all about creating a deeper, more engaging connection. And when it’s done well, it can turn passive viewers into active ones who watch, engage and take action.
What Makes Dynamic Personalized Video So Effective?
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The truth is, most people have learned to tune out generic marketing messages. One study found that 72% of consumers say they only engage with marketing messages tailored to their interests.
Personalized experiences speak directly to the viewer. People are much more likely to watch a video that’s made for them. And when you layer in interactive elements, the impact only grows. Now, viewers aren’t just watching — they’re engaging.
That shift from passive watching to active participation improves information retention and boosts conversion rates, especially when your calls to action (CTA) are clickable right inside the video. Whether it’s scheduling a call or redeeming an offer, Personalized Interactive Video makes it easy (and tempting) to take the next step.
And it works. In our annual market survey, we found that Personalized Video is 3x more likely to make a customer trust a brand and 3.5x more likely to make someone become or remain a customer. Our clients have seen it firsthand, achieving up to 9x more conversions, 10x higher engagement and 4x better brand recall with personalized, dynamic video campaigns.
Bottom line? People respond to content that feels like it was made just for them. It cuts through the noise, earns attention and gets results.
Use Cases for Dynamic Personalized Video
From marketing campaigns to sales outreach to customer service, there are tons of opportunities for dynamic Personalized Video to make a positive impact.
Take onboarding, for example. You don’t just want to welcome new customers. You want to set them up for success. Dynamic Personalized Video can strike the perfect balance of warm and personal, while also being informative and easy to follow.
A great example is this interactive tutorial for Spectrum customers. It greets new users by name and guides them step by step through setting up their Self-Installation Kit. Customers can pause, replay or click through at their own pace, as well as access any helpful support links right from the video itself.
Dynamic Personalized Videos can also be used to get ahead of customer questions, such as by explaining a complex billing statement. American Water did just that with a dynamic bill explainer that walked customers through their monthly bill, including personalized details like usage, charges and savings tips.
And that’s just scratching the surface. Here are a few more ways brands can use Personalized Video:
- Sales: Send a personalized offer that’s addressed to them directly and appeals to their unique situation.
- Year-in-review: Highlight your customer’s journey or milestones in an exciting video that they can then share on social media.
- Churn prevention: Re-engage customers at key moments, like just before renewal. A thank-you video that highlights your value and reminds them of the benefits they’ve enjoyed can make a huge difference.
The key is to think about when you have data and how you can use it to make that moment more helpful, human or enjoyable. No matter where someone is in the customer journey, if you’ve got the data, you’ve got an opportunity to personalize the experience in a way that stands out.
Create Dynamic Personalized Video at Scale
Creating millions of personalized, high-quality videos might sound complex, but it doesn’t have to be with the right video platform.
Our patented, enterprise-grade Next Generation Video Platform brings together data, automation and, if desired, AI to deliver next-level customer experiences. With it, you can generate millions of dynamic videos in cinematic quality and in real time — one for each of your customers.
And if you need extra help with video production, Lucas, our AI video creator, can help. Powered by our platform and trained on your brand’s content, Lucas’s videos are always accurate, on-brand and ready to launch.
Dynamic Personalized Video has never been more powerful or accessible. Whether you’re looking to boost engagement, improve sales or simply create a more meaningful connection with your audience, it all starts with the right tools — and the right partner.
Reach out today and an Idomoo expert will be happy to show you how it all works.
