Related posts: ROI

The ROI of Personalization - Here's How It Pays Off

The ROI of Personalization – Here’s How It Pays Off

The marketing industry has moved beyond questioning whether or not to personalize. I think we can all unanimously agree that not personalizing your marketing efforts is a pretty serious oversight. (Yet somehow, there’s still 14% of marketers out there not investing in personalization.)

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What the World Would Be Like Without Marketing Personalization

What the World Would Be Like Without Marketing Personalization

Imagine, if you will, a world without marketing personalization. A world where, regardless of how many times you interacted with a company, no matter how frequently you set preferences and shared data about yourself, you weren’t treated like an individual. Heck, you weren’t even remembered. Can people live without marketing

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