Advertising on Google and Facebook has become the standard way to generate leads, and why wouldn’t it? It’s measurable, performance-based (well, sort of… as we’ll see below), offers broad reach and rich segmentation and is relatively straightforward. Better yet, according to many industry reports, this ad spend generates healthy returns.
![The #1 Video Stat You Need to Know [Infographic]](https://www.idomoo.com/wp-content/uploads/shutterstock_385335934.jpg)
As someone helping brands market themselves and connect with their target audiences, you’ve likely presented clients with campaign concepts you thought were fresh, exciting and innovative. You’ve no doubt also come up against executives asking how your proposed campaigns, especially those that are more creatively adventurous, will translate into tangible
Video advertising has traditionally been focused on branding and creating awareness: High production value ads shown on TV and paid for with massive advertising budgets. It has therefore been mostly used by Fortune 1000 companies that invest heavily in their brands. Measuring the overall impact of such campaigns was always
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