The sales and marketing goals of a successful brand focus on three things: generating viable leads, engaging existing customers in a positive brand experience and looking forward to long term customer loyalty. Following this blueprint, you ensure you’ve got quality leads always coming in and you’re also continually working to
It is becoming increasingly clear that chatbots and virtual assistants are poised to become major players in the relationships between enterprises and their customers. A quick walk through the floor of CES earlier this month would instantly confirm that. After all, as a self-serve tool, chatbots offer the closest thing
As a marketer, chances are you’re constantly struggling to pinpoint your messaging, cut-down texts, and choose the perfect call-to-action (CTA) for every campaign.
As every insurer today knows, the rise of digitalization and the always-on consumer has created a highly educated pool of fickle customers.
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