Video is currently one of the hottest mediums in digital marketing. Digital video ad spend in the United States alone was at $41.44 billion in 2020 and is set to hit almost double that amount by 2023. All of that is fueled by buyer habits, with 84% of them reporting
Imagine, if you will, a world without marketing personalization. A world where, regardless of how many times you interacted with a company, no matter how frequently you set preferences and shared data about yourself, you weren’t treated like an individual. Heck, you weren’t even remembered. Can people live without marketing
Why bother keeping an eye on your current customers if there’s a whole world of potential new customers ripe for the picking, right? Unfortunately for everyone, that seems to be the mentality of quite a few businesses, and it couldn’t be more wrong. While there may be a short-term gain
Despite the marketing and ad experts (and 90,000 Google search results) proclaiming “third-party data is dead,” we wouldn’t go quite that far. Third-party data still helps enrich your overall understanding of individual consumers. But there’s a definite industry shift toward gathering and leveraging first-party data — and doing it effectively.
These days, it’s commonplace to make a purchase at a shop, cafe or online store and get asked to join its loyalty program. Many times, these programs are enticing. Getting perks for simply continuing your spending habits seems like a no-brainer and is probably why U.S. consumers hold more than
Personalization ranks among the top strategies for delivering a stellar customer experience. By using relevant customer data, brands can create a truly unique customer experience, making customers feel valued and increasing consumer trust. Done right, personalization has the potential to improve retention and conversions. And this can happen through a
It’s been just over a year since a global pandemic restricted travel, crippling what was once a thriving travel and hospitality sector. With two-thirds of passenger jets grounded, hotels and resorts emptied, and halted cruises turning into floating hospitals, the industry scrambled to survive until the day came that travel
The past year has brought on a major shift in the way people consume and interact with digital media. A recent report found that people’s consumption of media content has doubled in the last year, from a bit over 3 hours to a whopping 7 hours per day spent on
In this distracted and tuned-out world, brands need creative ways to engage consumers, and video consistently delivers. Almost 90% of consumers say they want more videos from brands, and 87% of marketers report that video gives them positive ROI. Whether it’s laugh-out-loud video clips or the heartwarming videos that make
These days, it’s rare to go a day without watching some type of video. From enjoying your favorite show on Netflix to scouring YouTube for a cooking tutorial, video has emerged as one of the most popular forms of content. In fact, Cisco estimates that the medium will make up
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