In today’s business climate, customer loyalty is increasingly elusive. According to research from Inmar Intelligence, almost 65% of consumers have switched brands either “often” or “very often” within the past three months. With that being said, it’s more important than ever to make the most of your current customers —
Our Personalized Video campaign with Lewis University was a huge success — just ask the experts. The data-driven campaign earned gold in this year’s dotCOMM Awards under the category Video: Educational Institution. It consisted of short videos personalized to every viewer’s relevant financial aid awards, addressing one of the most
While many business owners focus on marketing their products and services to new customers, it’s important to pay attention to the customers that you already have. Your current customers are a source of repeat sales, whether you’re selling physical goods or digital marketing services. Good retention marketing practices help you
Video is now a key component of any social media platform. Facebook is experimenting with new video features. LinkedIn is incorporating video into its own interface. And TikTok has won over demographics of all ages with their short, snackable videos. To effectively engage your own customers on social media, then,
Content marketing is a must-have for brands. In fact, it’s widely considered to be one of the best ways to market your product or service in this day and age — over 90% of marketers agree content marketing has been an effective strategy for their business. But with every brand
Marketers have been turning to video for years to overcome the challenges of text communications. Video is more memorable, shareable and engaging — and people love it. It accounts for the vast majority (over 80%) of all consumer internet traffic. But video technology is changing. Previously, brands used video mainly
It’s undeniable that video is an important tool for online marketing because it humanizes your brand, boosts engagement and brings customers closer to your brand message.
Colleges and universities are facing a serious issue: enrollment is dropping. In the U.S., there were 662,000 fewer American students in spring 2022 compared to the year prior. Why?
A shortage of nurses has always been a looming issue for healthcare providers. In the wake of COVID-19, though, what was once a threat is now a crisis.
A version of this article appeared on Global Fintech Series. You can read it here. If you keep up with the world of digital video, there’s one term you’ve been hearing a lot recently: interactive video.
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