Related posts: email

How We Used AI Video To Boost Email Engagement 59%

How We Used AI Video To Boost Email Engagement by 59%

Newsletters are as old as the Internet itself. How many newsletters are clogging your inbox right now? Do you find them engaging? Do you ever wonder what goes into creating them? And do you even care? Like many companies, we at Idomoo have used newsletters as a tool to engage

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6 Common Myths About Drip Campaigns

6 Common Myths About Drip Campaigns

Email drip campaigns are an essential part of any email marketing strategy, helping businesses stay top-of-mind and guide customers toward a specific action. When done well, these campaigns can not only nurture new leads but also engage existing customers, increasing retention and reducing churn. We’re huge fans of a well-executed

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How To Boost Email Engagement With Video Creative

How To Boost Email Engagement With Video Creative

There are more avenues for marketing content today than ever before — in-app, social media and SMS, to name a few. Among them, email marketing remains a tried and true strategy. But that doesn’t mean it comes without issues. According to a Validity survey, competition for attention in the inbox

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How To Embed Video in Email

How To Embed Video in Email (And Increase Engagement)

Email is a powerful marketing tool. Despite the continued growth and innovation of other channels, email campaigns remain one of the best ways to promote your brand and keep your audience engaged. Can you embed a video in an email? Yes! And what’s more, you absolutely should. When you embed

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Person holding phone with a content personalization example of a video

What Is Personalized Content? 8 Places To Leverage It

When 80% of consumers are more likely to make a purchase if a brand offers personalized experiences, the importance of personalized marketing can’t be ignored. Businesses that hope to break through the noise and effectively connect with their customers are quickly learning that personalized content is the key. We’ll share

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How To Successfully Leverage Video Distribution

How To Successfully Leverage Video Distribution

Video is currently one of the hottest mediums for marketing and advertising, growing nearly 80% faster than total media overall. Digital video ad spend in the United States alone hit an estimated $62.9 billion in 2024 and is set to increase even more over the next 4 years, reaching $112.77

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7 Tips for Making Personalized Videos for Emails

7 Tips for Making Personalized Videos for Emails

It’s not easy to stand out in an overcrowded inbox. As effective as email marketing can be, it only really works if you’re able to survive that cutthroat inbox sweep. With so many emails coming in every day, consumers have become more and more brutal when it comes to deleting

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Implementing Hyper-Personalization: 3 Approaches To Know

As personalization becomes a standard rather than a nice-to-have, brands looking to stand out from the crowd are cranking things up with hyper-personalization. This data-driven approach to marketing goes beyond traditional personalization by leveraging automation, artificial intelligence, machine learning and vast amounts of data. The result? Experiences that are tailored

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Email Personalization

Email Personalization: Tips for Cutting Through the Clutter

Email marketing is a tried and true strategy. But in today’s digital age, cutting through the clutter of your customers’ inboxes is trickier than ever before. Today, an estimated 333 billion emails are delivered and received every day. But brands have found a way to rise above the digital noise:

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