The Best Practices Businesses Are Using To Beat Content Fatigue
It’s no secret content is king. But now that the secret’s out, it seems every and any brand is pushing their own content — and it’s too much for customers to keep up with.
Related posts: email
6 Common Myths About Drip Campaigns
Email drip campaigns are an essential part of any email marketing strategy, helping businesses stay top-of-mind and guide customers toward a specific action. When done well, these campaigns can not only nurture new leads but also engage existing customers, increasing retention and reducing churn. We’re huge fans of a well-executed
AI and Email Personalization: The Pen Pal Approach to Email Marketing
There was a time when the highlight of someone’s week was a well-crafted, handwritten letter in the mailbox. Today, it’s an anomaly. Your physical mailbox has a stack of junk mail and your email inbox is an infinite well of promotions. When you stumble upon a tailored, meaningful and personalized
How To Best Use Video in Your Email Marketing Campaigns
Visual content, including video, plays a major role in digital media marketing campaigns — including email marketing — and that’s only growing. Our global society has moved from reading text to watching videos. The pros and cons of this have been discussed at length. However, what is pertinent here is
Why Personalization Is Key in Your Brand’s Content Marketing
Content marketing is a must-have for brands. In fact, it’s widely considered to be one of the best ways to market your product or service in this day and age. A majority of enterprise marketers say they’ve effectively used content marketing to create brand awareness (86%) and generate demand and
How We Used AI Video To Boost Email Engagement by 59%
Newsletters are as old as the Internet itself. How many newsletters are clogging your inbox right now? Do you find them engaging? Do you ever wonder what goes into creating them? And do you even care? Like many companies, we at Idomoo have used newsletters as a tool to engage
How To Boost Email Engagement With Video Creative
There are more avenues for marketing content today than ever before — in-app, social media and SMS, to name a few. Among them, email marketing remains a tried and true strategy. But that doesn’t mean it comes without issues. According to a Validity survey, competition for attention in the inbox
How To Embed Video in Email (And Increase Engagement)
Email is a powerful marketing tool. Despite the continued growth and innovation of other channels, email campaigns remain one of the best ways to promote your brand and keep your audience engaged. Can you embed a video in an email? Yes! And what’s more, you absolutely should. When you embed
What Is Personalized Content? 8 Places To Leverage It
When 80% of consumers are more likely to make a purchase if a brand offers personalized experiences, the importance of personalized marketing can’t be ignored. Businesses that hope to break through the noise and effectively connect with their customers are quickly learning that personalized content is the key. We’ll share
How To Successfully Leverage Video Distribution
Video is currently one of the hottest mediums for marketing and advertising, growing nearly 80% faster than total media overall. Digital video ad spend in the United States alone hit an estimated $62.9 billion in 2024 and is set to increase even more over the next 4 years, reaching $112.77