Visual content, including video, plays a major role in digital media marketing campaigns — including email marketing — and that’s only growing. Our global society has moved from reading text to watching videos. The pros and cons of this have been discussed at length. However, what is pertinent here is
Video is currently one of the hottest mediums in digital marketing. Digital video ad spend in the United States alone was at $41.44 billion in 2020 and is set to hit almost double that amount by 2023. All of that is fueled by buyer habits, with 84% of them reporting
TL;DR Let’s face it, every additional word I write here risks losing your attention. Big blocks of text make people tune out before they’ve even given your content a chance. And yet, so many companies continue to send long text-heavy emails that are not getting read.
Drip marketing, when done right, can be one seductive communications strategy.
Email drip campaigns are an effective way of building relationships with your customers, increasing their engagement and reducing churn. We’re huge fans of a well-executed drip marketing campaign because they truly have the power of producing excellent business results.
It’s nearly impossible to overstate how important client retention is for a business. If you don’t believe us, just consider your company’s customer lifetime value (CLV).
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