Related posts: education

How Video Is Playing a Critical Role in Higher Ed Marketing

Why Video Plays a Critical Role in Higher Ed Marketing

Colleges and universities are facing a serious issue: enrollment is dropping. Compared to a decade ago, there are already 2.7 million fewer students in the U.S., and in the first half of 2024 alone, more than one college a week announced it would close. Why the decline? Tuition is increasingly

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How The Industry Is Embracing Personalized Video

How the Higher Ed Industry Is Embracing Personalized Video

A version of this article appeared in the news. You can read it here. To reach today’s tech-savvy students, universities are upgrading their digital communications with advanced video technology — namely, Personalized Video. It’s now a key part of the student journey, from admissions to alumni relations and more. Top

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Lewis University

Idomoo and Lewis University Win Gold in dotCOMM Awards

Our Personalized Video campaign with Lewis University was a huge success — just ask the experts. The data-driven campaign earned gold in this year’s dotCOMM Awards under the category Video: Educational Institution. It consisted of short videos personalized to every viewer’s relevant financial aid awards, addressing one of the most

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The Higher Education Challenge

Transforming the Student Experience: Admissions to Alumni

When COVID-19 first hit, the unprecedented changes forced schools of all kinds to adapt. Universities and colleges scrambled to figure out solutions for learning that would keep students safe while still maintaining an optimal learning environment. From Zoom classes to optional testing, there’s nothing quite like a pandemic to jumpstart

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