Related posts: customer service

The One Marketing Automation Hack That Deserves Your Attention

The One Marketing Automation Hack That Deserves Your Attention

What are we talking about when we talk about marketing automation? On a basic level, it refers to software platforms designed to automate marketing tasks like email, social media and website actions. Ideally it’s implemented not just as a time-saver, but so that brands can deliver intelligently designed, personalized experiences

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How Video Personalization Solves A Major Marketing Challenge

How Video Personalization Solves A Major Marketing Challenge

In 2015, Econsultancy conducted a survey asking 4,000 marketers what they thought were going to be the top digital trends heading towards 2020. 24% of respondents said they were steadily increasing focus on customer experience, and 23% said personalization played a large role in their upcoming marketing plans.

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5 Surprising Ways Video Marketing Can Improve Customer Retention

5 Surprising Ways Video Marketing Can Improve Customer Retention

If you’re looking to improve your customer retention, start with increasing your customer engagement. We’ve talked about it before: engagement makes up a huge piece of the retention puzzle. Engaged customers make purchases 90% more frequently, they spend 60% more transaction and they are 5X more likely to indicate that

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