Retail margins used to be secured by personal relationships created in-store. Familiarity bred loyalty, as customers were unlikely to shop around just to save a few bucks when they had a personal relationship with the retailer.

With the shift to digital and online, a finite and manageable volume of familiar interactions morphed into a seemingly infinite and unmanageable explosion of data. In order to manage these relationships, retailers set up loyalty programs aimed at driving repeat purchases and engagement.

Unfortunately, the abundance of loyalty programs as well as the complexity of some programs complicate things. Americans now hold 3.8 Billion loyalty memberships, an average of 15 per person. loyalty programs are primarily used to claim benefits from existing behaviors, rather than to change behaviors as originally intended.

Ironically, the key to retaining customers and driving repeat purchases hasn’t changed since the days of old – personal relationships are and always have been the key.

Idomoo’s Personalized Videos leverage what you know about your customers to create unparalleled engagement at scale and help you stand out from the crowd. You may not be able to recreate the face-to-face interactions of days past, but that doesn’t mean you have to resort to tedious push communications that your customers would rather not get at all. Instead, wow them with the magic of Personalized Video and drive spectacular results.

KEYMOMENTS IN RETAIL& LOYALTY Explain your loyalty program to new customers, illustrate the benefits and give them something to look forward to. Personalized Video is a great way to kick off a new relationship! LOYALTY - ONBOARDINGShow and explain loyalty statements, point balances or rewards. Help your customers understand how their behavior drives value.LOYALTY - STATEMENTProvide a useful or fun summary of the past year. Highlight interesting facts about consumer consumption and maybe even give them something to humblebrag about on social media.LOYALTY - YEAR IN REVIEW/BOAST REELCross-sell or upsell products using real time Personalized Video that makes use of customer behavioral and demographic data to create engaging and relevant sales pitches. Drive incremental sales as outbound communications or even at check-out. Real time video generation means unlimited options!SALESDynamic Video Ads on Facebook beat out all legacy video formats, delivering improvements of 5X to CTRs and 4X to Brand Recall. Matching customer location to the closest store and using their Facebook interests allows for unbeatable ad effectiveness.CUSTOMER ACQUISITION

LOYALTY – ONBOARDING

Explain your loyalty program to new customers, illustrate the benefits and give them something to look forward to. Personalized Video is a great way to kick off a new relationship!

 

LOYALTY – STATEMENT

Show and explain loyalty statements, point balances or rewards. Help your customers understand how their behavior drives value.

 

LOYALTY – YEAR IN REVIEW/BOAST REEL

Provide a useful or fun summary of the past year. Highlight interesting facts about consumer consumption and maybe even give them something to humblebrag about on social media.

 

SALES

Cross-sell or upsell products using real time Personalized Video that makes use of customer behavioral and demographic data to create engaging and relevant sales pitches. Drive incremental sales as outbound communications or even at check-out. Real time video generation means unlimited options!

 

CUSTOMER ACQUISITION

Dynamic Video Ads on Facebook beat out all legacy video formats, delivering improvements of 5X to CTRs and 4X to Brand Recall. Matching customer location to the closest store and using their Facebook interests allows for unbeatable ad effectiveness.

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