Customer Engagement Solution
Finally, Customer Engagement That Works
Why Customer Engagement Matters
Engaged customers have a big impact on your bottom line. They spend up to 46% more and are more likely to refer friends. But engaging your customers is harder than ever. They’ve learned to tune out generic, boring brand messages. It’s time to do something different.
Idomoo’s Innovative Customer Engagement Solution
Never forget a customer milestone again. With data-driven video, it’s easy to stay top of mind throughout the customer journey in a way that’s personal and human.
Take a proactive approach to customer service by personally answering questions before they’re asked. It makes for happier customers who call you less.
Put your customer in the spotlight and remind them why they love you with a personalised year in review. It’s perfect for social sharing, broadening your reach.
For even higher engagement, let users interact with their video. From links to branching to UGC, advanced video interactivity creates a next-level CX.
Customer Engagement Results
in social sharing
rate
Case Study
Personalised Video Increases
Engagement 4x for Standard Life
What Customers Are Saying
Let’s Talk
The world’s top brands, from banks to video game publishers, use Idomoo Next Gen Video as a comprehensive customer engagement solution that drives ROI. Get in touch to learn how we can do the same for you.Related Articles
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Whether it’s digital innovation or a global pandemic, the world is always changing and bringing with it new challenges. For insurance companies, which have already been struggling to keep up with the speed of new innovations, identifying the obstacles ahead will be vital for success. For instance, McKinsey & Company recently found that more than 30% of insurance customers are dissatisfied with the digital channels available. Meanwhile, insurtech and other financial players are shaking up the competition with their offerings, pushing traditional insurers to rethink their customer engagement approach. But no obstacle is too great as long as you have the right strategies and tools in place. From embracing digital communications to prioritizing CX, here’s how to overcome today’s biggest engagement challenges in the insurance industry. Engage With the Digitally Savvy Insurance Consumer With technical know-how and an abundance of information at their fingertips, the digitally savvy consumer — including
7 Tips for a Personalised Year-in-Review Video
For many, the new year is an opportunity to look back at memories made — the good times, the big wins, maybe some lessons learned. It’s a period of reflection and celebration, and tapping into this sentiment is a great way to create deeper connections with your audience. With the massive amounts of data brands now have access to, the potential for creating highly personalized and impactful content has never been greater. Video can be a great way for brands to get in on the action. Personalized year-in-review videos help you engage customers with relevant, data-driven content they’ll want to watch and share with friends. Don’t know where to start? We’ve compiled a list of our top tips for smart personalization when it comes to this popular trend. Whether you’re looking to boost customer engagement or improve customer loyalty, these tips will help you craft year-in-review videos that aren’t just
Become an Expert in Interactive Marketing with These 5 Tips
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Southampton Football Club Wows Fans With Personalised Video
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Marketing to Generation Alpha: Everything You Need to Know
Ambitious, empowered and predicted to be the largest generation in history by 2025 — Generation Alpha is already catching the attention of brands. Just take a look at Nike, who collaborated with popular gaming platform Fortnite to reach today’s tweens. Or Mattel, who launched a line of Barbies made from recycled plastics in hopes of winning over this environmentally conscious generation. Don’t let their young age fool you. While the Alphas have only just hit tweendom, their voice is loud and their ideas are big. Brands must choose to listen — or risk fading into irrelevance. What makes this generation unique compared to previous generations? How can businesses begin to build brand affinity with these mini millennials? Keep reading to find out. Psst: Not into reading? Hey, neither is Gen Alpha. You can watch the overview below, made in minutes with our AI video tool, for a quick primer. Who
5 Reasons Why Your Brand Should Invest in Customer Education
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The Video Hack Gaming Brands Are Using To Reengage Players
A version of this article appeared on PocketGamer. You can read it here. Engagement is a must-have in the gaming industry. Standing in the way of this key metric, though, are lapsed players — especially as pandemic-related restrictions are lifted. For instance, brands saw a three-point decline in gamers last year alone. To add fuel to the fire, the cost of player acquisition is on the rise, making retention all the more essential. But gaming brands can remind their players of their love for the game to win them back. The only challenge is finding an approach that is just as immerse and visually-stunning as today’s games. The solution? Reminds players of their epic battles, the friends they’ve made and other memorable moments from gameplay with a shareable, fun highlights reel. We’ve seen first-hand how top gaming brands are doing this to earn deeper engagement with existing players and spark
The Financial Times Increases Subscriber Engagement With Personalised Video
Building on the success of their first year-in-review campaign, the Financial Times launched their second Personalised Video campaign to recap subscribers’ individual reading journeys over the past year. They expanded this campaign to include a wider audience. The newspaper also leveraged Idomoo’s advanced interactivity with in-video CTAs for subscription offers and a newsletter sign-up. Key objectives included reaffirming their relationship with readers, increasing subscriptions and high engagement with the video. Campaign Details and Results Combining creative from AlphaGrid with Idomoo’s Next Generation Video Platform, the videos merged dynamic scenes with personalised data points, such as the subscriber’s first name and the first article they read last year. Interactivity was spread throughout the video, allowing users to click through to sign up for the newsletter, take advantage of subscription offers and more. Take a look below. Subscribers loved their personalised year in review. More than 4 out of 5 viewers finished
Advanced Interactive Video: What It Means and How It Works
Have you heard about Interactive Video? It’s a game changer in the world of video and the internet as a whole. Users don’t want to be passive viewers. They want to control the narrative, and that’s exactly what Interactive Video lets them do. I’m talking a lot more than a link to book or buy embedded in a marketing video — although that drives real conversions, make no mistake — but advanced interactivity involves something else. Users can change the flow of the story, input their own data and take a whole host of other actions. It all comes down to the customer experience. At Idomoo, we’re constantly pushing the limits of what video can do. And we’re making it easy, too, with our Next Generation Video Platform, the most advanced video platform on the market today (really — you’ll see below), which supports a full range of interactivity. From
Pension Inertia? Communicate Better To Drive Engagement
Retirement planning is alarmingly low worldwide. In the U.S., nearly 60% of employees do not have a retirement account. Across the pond, only 43% of U.K. employees are confident they’ll retire at the age they want. The current solution? Automatically enroll employees in a pension fund. But auto-enrollment fails to get to the root of the issue: most members forget about their plan once they’re set up. In the past year alone, 67% of UK members did not log into the account. Providers are now facing pension inertia, where members have a plan — but never make changes to it. This lack of member engagement comes with consequences. Savers are missing out on opportunities to make the most of their plan. Even worse, they’re at risk falling into a retirement savings gap. To improve engagement, pension providers need to reach today’s digital-first members with digital communications that empower them to
How To Boost Email Engagement With Video Creative
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Dynamic Customer Engagement and How To Think Customer-First
The onset of the pandemic brought about unprecedented change — and with that change came customers with questions that needed to be answered, fast. How will my insurance change? Can I defer payments? Consumers turned to customer service centers for help. It was a chance for businesses to shine — but customer engagement fell flat.
How To Solve Customer Engagement Challenges
It’s common to hear people espousing the importance of customer engagement, but is engagement really that crucial to a business’s success? And how does one go about solving potential (or current) customer engagement challenges? To answer the first question: Yes. Absolutely. 100%. Engagement is massively important. Better engagement means increased loyalty, higher retention and a lower churn rate. You can read all about the 4 primary benefits of customer retention, but here are some impressive highlights pertaining specifically to engagement and loyalty: Gallup found that fully engaged customers spend 23% more than the average customer. This varies from 37% more for retail banking to 46% more in hospitality. In the U.S., 40% of all revenue comes from only 8% of all visitors. That 8%? Returning or repeat customers! Customers who are engaged with a brand participate in word-of-mouth marketing, meaning they’re likely to refer friends and family. In fact, 59%
How Customer Engagement Drives the Bottom Line for Mortgage Companies
Customer engagement in the mortgage space has traditionally been very low and is often overlooked as a relatively insignificant factor in an originator’s or servicing company’s performance. It is estimated that only 22% of current customers are actively engaged with their mortgage provider. However, research shows that not only is engagement closely linked to performance, but it is expected to become even more critical in the near future, as large numbers of millennials with massively different expectations regarding their service providers enter the housing market.