Personalised Video Recap Solution
A Year in Review
To Wow Every Customer
Celebrate the Good Times
Your customers love you. Remind them why with a personalized recap of your time together. Whether it’s the past year or the last month or even a milestone 10-year anniversary, a video that makes them the star is something they’ll want to watch and share with friends.
What Idomoo Year-in-Review Videos Do
Year in Review Results
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Orangetheory Fitness Year in Review Boosts Attendance
Year in Review Videos
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Ready to boost loyalty and engagement? Get in touch and we’ll show you how a personalised year in review can wow your customers.Related Articles
Why Spotify Wrapped Works and How You Can Do It Too
It’s finally here — the most wonderful time of the year: holidays, presents, way too much eggnog and the much-anticipated release of Spotify Wrapped. Around the first of December every year, Spotify sends more than 150 million users a shareable recap of what they’ve listened to over the year. Whether you’re curious who your top artists are or just want to know exactly how many times your friend played “Fortnight” on repeat, Wrapped is a fun way to celebrate music and community. So what was on your 2024 playlist: Beyonce’s “Texas Hold Em,” Hozier’s “Too Sweet,” or maybe the soulful sounds of Benson Boone’s “Beautiful Things”? Probably some Sabrina Carpenter. You might be surprised what’s in your Wrapped — but either way, you’ll probably want to share it. New this year, your Spotify recap even includes AI. Along with hearing your top songs, you can listen to an AI-generated podcast
Personalisation in Health and Wellness: 7 Digital Trends Reshaping the Industry
Personalization is no longer an option when it comes to customer communications. Recent research has revealed that an overwhelming 82% of customers cite personalized experiences as a key driver in their brand choices. And this trend holds particular significance in an industry like health and wellness, where every person’s journey is unique and deeply personal. Whether you’re a gym, a doctor’s office or a health insurance company, your customers already expect 1:1 attention. This is about their health, after all. Every touchpoint, from the front office to a bill explainer, needs to make that person feel like you know and understand their individual needs. Take a look at these results about personalization in healthcare from a recent survey. 54% of consumers think healthcare providers and insurers aren’t doing a good job personalizing healthcare recommendations. 75% of patients want deeper personalization in healthcare. 61% would visit their provider more often if
How To Effectively Engage Gamers With Personalised Video and Infographics
In the entertainment industry, personalised recaps are here to stay. Think of viral marketing campaigns like Spotify “Wrapped” or Call of Duty’s #MyWarzone Legacy. These dynamic campaigns perform so well not only because they’re personalised but also because they surface interesting insights about the customer. For “Wrapped,” it could be their listening personality. For gaming recaps, it might be how they compare to other players or their top wins throughout the year. One thing’s certain — people love seeing and sharing content that puts them in the spotlight. These recaps come in 2 main formats: Infographic,which could be a static visual, like the one Scopely created for MARVEL Strike Force, or split into slides you can tap through, as Spotify does Video, which can run for any length, although 1-2 minutes is most common for brands like Ubisoft, EA, Activision and others Which should you choose for your campaign? In
Why Is Customer Engagement Important? The Hidden Tie to ROI
In today’s fast-paced and constantly evolving business landscape, customer engagement has become more vital than ever before. It’s no longer enough to simply attract customers. Businesses must now find ways to actively involve them, fostering a relationship that goes beyond the initial purchase. According to a report by Harvard Business Review Analytics Services, 92% of companies consider having effective customer engagement “extremely critical” or “very critical” to their organization’s success, with 88% agreeing that customer engagement has a significant impact on their organization’s bottom line. But what exactly is customer engagement and why is it so essential? Let’s talk about that. In this post, we’ll explore the impact that improving customer engagement has on ROI. We’ll also break down the challenges companies face in fostering engagement and cover the most effective strategies for increasing customer engagement. How Customer Engagement Influences ROI First, let’s define customer engagement. Think of customer engagement
7 Tips for a Personalised Year-in-Review Video
For many, the new year is an opportunity to look back at memories made — the good times, the big wins, maybe some lessons learned. It’s a period of reflection and celebration, and tapping into this sentiment is a great way to create deeper connections with your audience. With the massive amounts of data brands now have access to, the potential for creating highly personalized and impactful content has never been greater. Video can be a great way for brands to get in on the action. Personalized year-in-review videos help you engage customers with relevant, data-driven content they’ll want to watch and share with friends. Don’t know where to start? We’ve compiled a list of our top tips for smart personalization when it comes to this popular trend. Whether you’re looking to boost customer engagement or improve customer loyalty, these tips will help you craft year-in-review videos that aren’t just
Decade in Review: Saints Take a Long Look Back With Personalised Video
You’ve heard about a year in review. But what about a decade in review? When it comes to sending your customers personalised recap videos, a year in review might be the most common scenario. The end of the year is a natural time to reflect on what you’ve accomplished over the past year. Dozens of brands, from Delta to Weight Watchers, have used Personalised Video to connect with their audience and grab attention. They’ve created videos that sum up the viewer’s readership (the Financial Times), player stats (gaming brands), workouts (Orangetheory Fitness), and much more. And we don’t need to name-drop Spotify here, but let’s do it anyway. Year after year, Spotify Wrapped is one of the most talked-about marketing campaigns out there. Recap videos are engaging, shareable and personalised, made for the era of viral social sharing. What’s not to love? A Decade To Remember Southampton Football Club had
How Huuuge Games Boosted Conversions 4x With Personalised Video
Huuuge Games surprised fans with their first ever Personalised Video, and it was a huge success, if you’ll pardon the irresistible play on words. The videos invited players to look back on their top wins, their luckiest day and more over the past year. It was even interactive, with calls-to-action to keep spinning and share the video.
Southampton Football Club Wows Fans With Personalised Video
Southampton Football Club’s fans are nothing if not loyal. To reward them for their support, the team has launched an annual Season in Numbers campaign — a recap of every fan’s journey throughout the season. Connecting with fans on a 1:1 level is a great way to inspire loyalty. But to kick things up a notch, Saints turned to our Next Generation Video Platform to power this year’s award-winning campaign. The result? A Season in Numbers unlike any other — more personalized, visually engaging and data-driven than ever before. Check out what one of these videos looks like in action. While fans share a common love for the game, each individual’s journey is different. How many matches did they attend? What memorable moments did they see in-person? The recap above captured it all in an engaging video format to truly delight and surprise viewers. We’ll dig into the details below.
Year-In-Review Video Campaigns: Why Your Brand Needs Them
We’ve all seen them: those short videos that show off your brand’s best moments of the year. A few years ago, brands only used these year-in-review campaigns for internal purposes — to highlight company milestones and successes for employees. Nowadays, however, many brands are turning to year-in-review video campaigns as a way to reach their audiences and engage with them. With the latest video technology, it’s possible for any business to create its very own year-in-review campaign — and the benefits are invaluable. From driving deeper engagement across social platforms to boosting loyalty, we’ll share why these videos are a must-have for your own brand. Year-In-Review Videos: Explained Spotify’s “Wrapped” campaign takes social media by storm every year, and it’s likely your brand has heard about its success, too. Subscribers love learning new things about their listening history, from their favorite artists to their top songs. Now picture putting this
The Video Hack Gaming Brands Are Using To Reengage Players
A version of this article appeared on PocketGamer. You can read it here. Engagement is a must-have in the gaming industry. Standing in the way of this key metric, though, are lapsed players — especially as pandemic-related restrictions are lifted. For instance, brands saw a three-point decline in gamers last year alone. To add fuel to the fire, the cost of player acquisition is on the rise, making retention all the more essential. But gaming brands can remind their players of their love for the game to win them back. The only challenge is finding an approach that is just as immerse and visually-stunning as today’s games. The solution? Reminds players of their epic battles, the friends they’ve made and other memorable moments from gameplay with a shareable, fun highlights reel. We’ve seen first-hand how top gaming brands are doing this to earn deeper engagement with existing players and spark
The Financial Times Increases Subscriber Engagement With Personalised Video
Building on the success of their first year-in-review campaign, the Financial Times launched their second Personalised Video campaign to recap subscribers’ individual reading journeys over the past year. They expanded this campaign to include a wider audience. The newspaper also leveraged Idomoo’s advanced interactivity with in-video CTAs for subscription offers and a newsletter sign-up. Key objectives included reaffirming their relationship with readers, increasing subscriptions and high engagement with the video. Campaign Details and Results Combining creative from AlphaGrid with Idomoo’s Next Generation Video Platform, the videos merged dynamic scenes with personalised data points, such as the subscriber’s first name and the first article they read last year. Interactivity was spread throughout the video, allowing users to click through to sign up for the newsletter, take advantage of subscription offers and more. Take a look below. Subscribers loved their personalised year in review. More than 4 out of 5 viewers finished
5 of the Most Common Types of Personalised Videos
Consumers are used to digital experiences targeted to their interests and actions. From e-commerce websites to personalised emails, companies are tailoring their communications to the individual. And their video marketing is no exception.
Customer Experience Marketing for Better Business Results
Imagine you’re about to contact a company’s customer service. You come to find out the employees are unhelpful and the wait time is long. Would you continue to do business with them?
Personalised Video Now a ‘Must-Have’ in the Gaming Industry
A version of this article appeared on MarTech Series. You can read it here. Demand for personalized gaming videos is on the rise. At Idomoo, bookings for these videos tripled year over year in 2021. Many were personalized highlight reels, recapping a season, a year or more, often with the goal of increasing player retention.
Where To Share Personalised Video To Maximise Reach
From a confectionery brand like Cadbury to gaming giant Ubisoft, countless brands have been leveraging the power of Personalised Video. The combination of personalisation and video means your message is perfectly tailored to each individual while maximising visual engagement.
EVE Online Rewards Top Fans With Personalised Year-in-Review
To celebrate its top players and a banner year, CCP Games created a personalised year-in-review video for the EVE Online community. Deployed to over a million pilots, the “My Year in EVE” campaign allowed gamers to handpick achievements to include in their video, then generate that video in real time with the click of a button.
Ubisoft Recaps 5 Years of Gameplay, Personalised for Millions of Gamers
No player is the same, but there’s one thing they share in common: passion. With this in mind, Ubisoft launched an immersive, multichannel campaign to kick off its new ecosystem of player services, Ubisoft Connect. The campaign celebrated the last five years of gaming, personalized for each player, with the goal of viral social sharing and engagement.