Ebook

Generative AI Video vs. End-to-End AI Video

There are lots of terms being thrown around related to AI video creation. You hear about generative AI video, end-to-end AI video, AI video generators, composite AI video and more. What does it all mean and how can businesses leverage these tools?
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Ebook

Psychobehavioural Drivers of Customer Engagement

Why does a customer choose to engage with one brand over another? Why does one company have a diehard following while another with similar products or services flounders?
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Case Study

American Airlines Lifts Retention 5x With Next Gen Video

To reengage AAdvantage Aviator Red World Elite Mastercard members, American Airlines knew they needed something different. So they created a one-of-a-kind campaign with a unique video for every viewer, immersive and interactive to drive deeper engagement.
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Report

Market Study: State of Video Technology 2024

This survey of 2,000 consumers explores preferences and growing trends in video communications from brands.
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Case Study

TurboTax Increases Response Rate With Target Audience

This case study video covers how TurboTax engaged Gen Z and millennial customers with Personalised Video.
White Paper

How To Personalise Marketing for Gen Z

It's time to get to know Gen Z. This newest cohort of consumers is different from the ones before it. If you want to connect with them, it needs to be digital and personal. In this white paper, we'll share what Gen Z wants from brands and ways to pivot your marketing strategy
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Case Study

Navy Federal Credit Union Drives ROI With Personalised Video

Learn how Navy Federal showed mortgage holders their equity potential in a way that was personal and easy to understand.
Ebook

Digital Mortgages: Lessons From 6 Leading Mortgage Companies

Download our white paper to discover how market leaders drove business results and reached unparalleled engagement by focusing on their CX. In our work with 6 of the top 10 mortgage lenders, we found that sometimes a simple CX tweak can unlock tremendous value
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Case Study

How the Canadian Red Cross Earned 17x ROI

The Canadian Red Cross used Idomoo’s platform to create a video thanking each donor personally. Here’s how it boosted ROI.
Case Study

Saints Wow Fans With a Personalised Season in Review

Learn how Southampton Football Club got 16x engagement with their most personalised campaign yet.
White Paper

Motivating Pension Savings: Personalised Video as a Key to Behavioural Economics

While pension companies frequently communicate with their customers, underscoring the importance of increasing savings, their reminders aren’t making nearly enough of a difference. Why? Written client communications — while cheap and customizable — are often dense
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Report

Market Study: State of Video Technology Report 2023

Consumers increasingly want more video from brands, and this year, they show interest in a new kind of video: AI video.
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Case Study

Ubisoft Drives Player Reactivation With Personalised Video

Gamers will tell you that the game is about more than the challenges and achievements. It’s community. And Ubisoft, with its massive base of over 100 million players, knows this better than most.
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Ebook

How To Master Video Marketing

A new reality requires new tools. Stay ahead of the curve by getting your feet wet with video marketing - the most effective way to engage with customers remotely. This quick guide could help you make big changes that move the needle for your company
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Case Study

American Express Boosts Leads With Interactive Video

The mobile-first videos were personalised and actionable, massively outperforming the control group.
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White Paper

Personalised Video Best Practices

When it comes to creating a Personalised Video, you want it to be as effective and engaging as possible — just as you would with any video. But there are a few best practices unique to the realm of data-driven video that you’ll want to be aware of.
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Case Study

Delta Soars With 5x Engagement From Personalised Loyalty Campaign

Delta knows a thing or two about loyalty. To reward and retain their most frequent flyers, they offer complimentary upgrades, priority boarding and more. And they love to remind customers just how special their journey with Delta has been.
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Guide

How Agencies Can Differentiate Using Personalised Video

As a cutting-edge creative agency, you want to provide your clients with the very latest in marketing tech. You don’t just want a campaign that looks good. You want something that exceeds client KPIs. Because when they win, you win.
Case Study

AXA Sees 8x Increase in Conversion Rates

In this case study, we explain how AXA, a multinational insurance company, engaged with its customers worldwide using Personalised Video in order to increase online upgrades and saw an 8x increase in conversion rates
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Report

Idomoo Named Market Leader in 2023 Enterprise Video Report

Idomoo has just been named a Market Leader in the enterprise video platforms category of the 2023 Customer Success Report published by FeaturedCustomers. The report focuses on B2B software and service providers that empower the world's largest brands to create and distribute highly engaging video content.
Case Study

How Playdemic Increased Email Sign-Ups With Personalіsed Video

Building a sizable email list is no small feat. Customers need a compelling reason to share their address. Looking for an incentive that would appeal to their savvy audience, mobile games study Playdemic hit on the perfect solution: a personalised recap for each and every player.
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Ebook

Video Marketing Trends To Watch in 2023

As leaders in video innovation, we know a thing or two about video marketing trends — both what consumers want and how brands can capture their attention. In this ebook, we forecast the most popular video marketing trends of 2022 for your digital marketing success
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Case Study

Adidas Scores 11x Sales With Personalised Showreel

Find out how the sportswear brand used Idomoo’s real-time video rendering technology to deliver big results.
Webinar

Dynamic Video Script Writing Best Practices

A great video starts with a great script. And when you add powerful customer data and personal touches to your video, this first step becomes even more important. After all, a Personalised Video needs a compelling storyline that resonates with every viewer.
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Case Study

Global Telco Leader Drives 3x Upgrades With Personalised Video

Upselling is a great way to increase revenue. But while this strategy can pay off big, it also comes with risks. Offering upgrades or additional services of little value can come across as irrelevant and off-putting.
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Case Study

Personalised Pension Videos Drive 4x Engagement for Standard Life

Why do people forget about their pension? Because it’s a plan for the future, making it harder for savers to see its worth now. It’s easy to put it off, and on top of that, pensions can be difficult to understand.
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Webinar

A Real Conversation: Patient Engagement in the New Normal

Patients who are actively involved in their healthcare regularly attend appointments, make more informed decisions — and ultimately see better care outcomes. But among today’s healthcare consumers, engagement is often lacking. What can providers do?
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Report

Market Study: Consumer Trends in Digital Comms

Digital communications are changing, but there’s room for improvement, according to a new consumer market study. The research looks at how today’s consumers want to hear from brands and trends across demographics.
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Case Study

How Orangetheory Fitness Leveraged Personalised Video To Increase Attendance

Fitness, at its core, is personal. With this in mind, Orangetheory Fitness knew motivating members outside of the gym had to focus on their personal progress. This case study explores how they hit a record-low attrition rate with a data-driven year in review sent to every customer
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Case Study

NHS Improves Patient Engagement With Personalised Video

Patients with chronic conditions pose a unique set of challenges for healthcare providers. For the NHS, promoting better care outcomes for this group involved taking a more human approach, still in a digital format. In this case study, you’ll learn how the NHS educated and engaged with at-risk patients using videos just as personal as their health.
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Case Study

How Hi-Rez Boosted Sales and Retention With One Video

Players who watched their video spent twice as long playing, and the campaign drove a 25x uplift in new users.
Case Study

Zurich Uses Personalised Video To Increase Customer Retention

How do insurers create an engaging customer experience in a notoriously low-touch industry? In this case study, you’ll learn how Zurich found a data-driven solution — timely Personalised Videos that create meaningful connections at a common touchpoint
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Case Study

How Entain Scored Big on Conversions With Personalised Video

Celebrations are personal. If you want to excite your customers with one, driving conversions and ROI, it needs to be personalised. Here’s how Entain leveraged Personalised Video to create a celebratory campaign customers couldn’t resist clicking through
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Webinar

Why Video Is the Future of Channel Marketing

Video is imperative for channel marketers — just ask the experts. Or, even easier, listen in on this webinar. Here, 3 executives share their best practices for integrating and personalising video to empower your channel partners and engage end-customers
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Infographic

Personalised Videos in Higher Education

Admissions, graduation and more — universities provide plenty of key opportunities for engagement with Personalised Video. We created a calendar to keep track of events to leverage year-round, so you can be sure you're reaching out at the right time
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White Paper

How To Personalise the Insurance Customer Journey

The relationship between customer and insurer is often bogged down by complex policies and sleep-inducing numbers. But personalisation cuts through the noise. The upshot? It dramatically reduces churn. Our guide shows you when and how to do so for your most optimal CX yet
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Webinar

Speaking Gen Z: How To Drive Admissions and Student Engagement

Higher education has changed dramatically over the last few years, with the rise in online learning, costs, regulations and more. Meanwhile, universities are welcoming a new generation of learners: Gen Z. Here’s how to reach and retain them in today’s changing landscape
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White Paper

The Do’s and Don’ts of Personalisation

When should you personalise? How much is too much? And how can you leverage personalisation to drive ROI? We’ll answer this and more in our cheat sheet for personalisation, including examples of what you should and shouldn’t do
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White Paper

How To Make Your Loyalty Programme Personal

It's time to upgrade your loyalty program. Personalisation is proven to help keep members longer — and happier, reducing churn and driving ROI. In this white paper, we'll cover how it's done, including successful campaign examples to inspire you and a checklist to help you get started
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Webinar

Harnessing the Power of Personalisation in Insurance To Drive Customer Engagement

Retention in insurance is critical, but customer engagement, which holds the key to customer loyalty, is challenging. How do you do it? This webinar covers specific strategies to help you cut through the noise of digital communications so you keep your customers happier and longer
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Ebook

The Gaming Industry’s Secret to Boosting Player Engagement

Players are used to next-level digital experiences. You want to capture their attention. That means you need to deliver an experience that’s just as engaging, customised and memorable as what they’ve grown to love — and expect. Here’s how it’s done, shown with real-world examples from
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Ebook

9 Ways To Personalise Video Content

Video is the top media consumed online, but to make it effective, it needs to be personal, not generic. How do you do it? In this ebook, we'll cover 9 data-backed strategies for repurposing, upgrading and personalising video content. Learn how to create 1:1 interactions for marketing
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Webinar

Feels True: The Secret Psychology of Sales

If there's one guarantee in sales, it's that people are predictably irrational — but we think we're rational. And that matters a lot when it comes to the decision-making process. In this webinar, we share stories, data and trends from social psychology that every salesperson needs to know
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Webinar

Hacking CX: Driving Business Results Through Customer Action

It's time to upgrade your loyalty program. Personalisation is proven to help keep members longer — and happier, reducing churn and driving ROI. In this white paper, we'll cover how it's done, including successful campaign examples to inspire you and a checklist to help you get started
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Infographic

Why Video Is the Secret to Satisfying the ROI-Obsessed Client

When it comes to satisfying the ROI-obsessed client, video is the best creative solution. Don’t just take our word for it. Our infographic reveals just how many people are out there, across multiple channels watching video on a daily basis. (Hint: It’s a LOT!) We also pull the curtain back on the effectiveness of video as a communication tool, including:
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Case Study

BT Uses Personalised Video To Drive Digital Transformation

In this case study, we explain how BT Group, a British multinational telecommunications company, is helping large corporations in their digital transformation journey using Personalised Video. BT is seeing amazing results, such as 6X uplift in CTOR
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Case Study

BBVA Uses Personalised Video To Drive Pensions and Digital Banking

A leading banking institution in Spain, BBVA, was able to use personalised videos to dramatically increase long term savings and the adoption of new digital banking services. Results show an outstanding increase of 100% in email open rates and an overall 78% increase in long term savings
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Case Study

Idomoo’s Dynamic Video Ads Double Conversion Rates for O2

In the customer lifecycle, high levels of customer churn commonly occur at the renewal stage. In fact, 58% of customers don't upgrade because they're happy with the phone they have. O2, a leading digital communications company in the UK, needed a new way to reignite the thrill of upgrading. So they took each customer on a personal journey
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Ebook

How To Stay Ahead of the Game in the Marketing Industry

How do you take advantage of the latest trends in a fast-paced and ever-evolving marketing landscape? We compiled this ebook to help you easily and efficiently deliver the forward-thinking, optimised marketing experience your customers are asking for
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Case Study

Cadbury Reaches Audiences’ Emotions With Personalised Video

In this case study, we explain how Cadbury launched two Personalised Video campaigns using Idomoo's Personalised Video platform, achieving a 65% click-through rate and a 33% conversion rate
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