Customised Video
Unique, Just Like Your Customer
What if every customer could receive their own bespoke video? What if video were interactive and customisable, engaging customers in a deeper, more personal way? That’s what our Next Generation Video Platform does.What Is Customised Video?
Customised video combines video with data to create a one-of-a-kind viewing experience for every customer at scale.
And our platform makes it easy. Connect any video to any data source (your CRM, a live data feed, anything), and you can render millions of customised videos in up to 100x real time.
Videos can even be customisable by the user. Let them input their requirements in a video calculator to get a quote tailored to their needs. Or ask them their favourite highlights from the year and generate a personalised year in review on demand. Anything’s possible.
Benefits of Customised Video
Customised Video Results
The Idomoo Difference
Quality
at Scale
Create millions of cinematic quality customised videos in 100x real time. Dynamic text, audio, images, video-in-video and more blend seamlessly with each scene.
Ease
of Use
Launch campaigns in days, not months. We can handle the details, or use our intuitive platform with automation tools, integrations and APIs to streamline work.
Interactivity+
Interactive Videos auto-update in real time based on live data and user actions. Let customers choose the flow of the video, click to convert or even create their own video.
Enterprise-Grade
Security
Your data is safe. We’re ISO 27001 information security certified, SOC 2 Type 2 compliant, and battle-tested by global leaders in finance and healthcare.
Flexible
Options
Whatever you need, we can do it. From self-serve to white-glove treatment. Plug-and-go templates or bespoke productions. Batch uploading or real-time data. And more.
Create Your Own Customised Video
Go ahead — make some magic.
Ebook
9 Ways To Customise Video
Imagine if you could customise video creative you already had so it’s personalised and relevant for every customer. We have a few tips to get you started.
Let’s Talk
We’d be happy to show you how customised video drives real business results. Contact us via this handy form and we’ll be in touch.Customised Video FAQs
How does customised video work?
It’s easy. You take video creative — it can be 2D, 3D, live action, anything — and add data from your customers. Our platform makes the connection seamless.
What kind of data do you need for a customised video?
Good question! It depends on your goals, but here are a few examples.
- First name: It’s the simplest piece of user data in every CRM, but it makes a big impact. Just say hello to your customer — personally.
- Next steps: What your customer needs to do will vary based on their unique situation. For onboarding, you might show them how to set up their account. For sales, you need a relevant offer. For customer service videos, you should address the problem they’re looking to solve. Our customised videos can dynamically pull in the scene relevant to that individual so they know exactly what action they need to take after watching.
- Interactivity: No customer data? No problem? Let your viewers customise their video in real time just by interacting with it. They have a great experience. You learn more about them. Everyone wins.
How long does it take to launch a customised video campaign?
We’ve launched global campaigns with millions of videos in a matter of days. Our platform’s built-in automation tools speed the process, and you can even take advantage of customisable templates so video creation is simple.
Don’t have lots of CRM data? Don’t worry. Starting small with your customer’s first name already creates a wow effect and can immediately start boosting conversion rates. Try it yourself.
What are some examples of customised video?
You saw some client examples above (we hope!), but for general categories, onboarding, sales and customer service are some of the biggest.
Here are a few examples of where customised video really shines.
- Customer engagement: This one probably won’t surprise you, but videos that are customised for — or by — the user boost engagement up to 10x.
- Retention: Whether you want to reduce churn or take your loyalty program to the next level, customised videos are 4x more likely to make customers feel valued than a regular (i.e., generic) video.
- Explainers: A customised video is a great place to explain complex concepts like services or billing. We’ve seen video bill explainers slash call volume nearly 75%.
- Recaps: Send your customer a personalized showreel highlighting the great time you’ve had together. A year in review puts your customer in the spotlight, perfect for sharing with their friends and the world on social media.
Can I reuse existing video assets?
Yes. In our platform, you can customise any video, even video assets you may have from previous projects. It’s an easy way to upgrade old content and make it timely and relevant.
Do I have to produce my own video?
No, you can take advantage of modular layouts we have on-hand, work with our award-winning studio or use AI to create videos with the branding and parameters you choose. Making video content doesn’t have to be hard.
Related Articles
Customised Video vs. Personalised Video: What’s the Difference?
Ever find yourself confused over customized and personalized video? You’re not alone. The terms are often used interchangeably, which can leave anyone with questions. Are they the same thing? Is one better than the other? How do they each enhance your video content and which one should you be using in your marketing strategy? Spoiler alert: They’re more similar than you’d think. According to Google Trends, the phrase “personalized video” is older and has sparked the most interest over the past 2 decades. But while “customized video” isn’t as popular, it’s still being searched for online. In fact, both terms accurately describe a game-changing tool that can transform any brand’s marketing messages and CX efforts. In this blog, we’ll clarify what each term means and why you should care. A quick note for the grammarians out there who care, while we usually capitalize Personalized Video since it’s one of our
Video Goes UGC: A Guide to User-Generated Video Content
The content in demand by customers today isn’t flashy or expensive. It’s captured by the everyday person and their smartphone, free of Photoshop and pushy sales pitches. Whether it’s a review written on Yelp or an unboxing video, consumers want authenticity — and they’re finding it in content created by people just like them. With this in mind, brands are tapping into the power customers have in impacting their fellow consumers’ purchasing decisions with user-generated content. It’s a powerful tool for creating marketing collateral consumers trust, and some of the biggest brands are already leveraging it. Chobani, for instance, has tapped into their fans’ creativity with the #SwitchTheChobaniFlip challenge, a social media marketing campaign driven by user-generated content. And you can use this strategy in your own marketing efforts, too. The secret is getting customers excited to create their own content by letting them tell their story in the format
12 Customised Video Examples To Inspire Your Next Campaign
What if you could seamlessly blend video with custom data and deliver unique viewing experiences for each customer? This is the essence of customised video — a game-changing type of video content that’s revolutionising how brands connect with their target audience. With customised video, brands can tailor their message to individual customers and even give viewers the power to customise the video to their liking. The result? Hyper-targeted content that resonates on a personal level, elevates conversion rates and amplifies the impact of brands’ From tailored customer onboarding experiences to interactive quote calculators, the possibilities are endless. Here are 12 great examples of customised video to inspire your next video marketing campaign. 1. SelectHealth What was customised: First name, plan effective date, plan members and benefits At the crucial onboarding stage, customised content can make a huge difference. Do more than just welcome your new customers — empower them with
What Is Customised Video? A Guide for Businesses
Imagine receiving a video from a brand that speaks directly to you rather than a generic audience. Seamlessly incorporating your name, preferences and even past interactions, it’s a message that’s not just relevant and engaging but interactive and customizable. That’s all possible with customized video, which combines video and data to create a one-of-a-kind viewing experience for every customer, at scale. It’s the ultimate CX solution — a must-have tool that can help businesses stand out and make a personal connection with their customers. But how does it all work? And what can it be used for? This guide will paint a clear picture of what customized video is, why it’s an effective tool for marketers and how you can leverage it to elevate your marketing campaigns. Let’s get started. Customized Video, Explained Put simply, customized video is a dynamic video that’s tailored to individual viewers. Think of it as
How Customised Video for Enterprises Breaks the Mold
Back in the day, video wasn’t exactly a big deal for brands when it came to interacting with their audience. A customer’s experience with a brand was more limited to print ads or an occasional conversation on the phone and maybe even a rare face-to-face meeting. But now we’re living in a whole new world where video is king, from social media to email to streaming TV ads and more. With so many different advanced technologies at your fingertips, it’s easier than ever to personally connect with your customers. Whether it’s boosting sales, building brand loyalty, or simply getting people excited about what you have to offer, your enterprise can use customized video to break the mold of traditional communications. Read ahead to learn how. Understanding Customized Video So what exactly is customized video? Well, unlike those generic videos you often come across, which try to appeal to everyone at
The Video Hack Gaming Brands Are Using To Reengage Players
A version of this article appeared on PocketGamer. You can read it here. Engagement is a must-have in the gaming industry. Standing in the way of this key metric, though, are lapsed players — especially as pandemic-related restrictions are lifted. For instance, brands saw a three-point decline in gamers last year alone. To add fuel to the fire, the cost of player acquisition is on the rise, making retention all the more essential. But gaming brands can remind their players of their love for the game to win them back. The only challenge is finding an approach that is just as immerse and visually-stunning as today’s games. The solution? Reminds players of their epic battles, the friends they’ve made and other memorable moments from gameplay with a shareable, fun highlights reel. We’ve seen first-hand how top gaming brands are doing this to earn deeper engagement with existing players and spark
Video as an App: For Surveys, Shopping, Forms, UGC and More
Think about video. What comes to mind? Most likely, it’s a passive experience. Popcorn in hand, you click to watch a video, sit back and enjoy. But with the latest tech, video is so much more. Now, it’s where you go to get something done — just as you’d go to an app on your desktop or phone for any number of day-to-day tasks. Think of filling out customer surveys. An interactive calculator. Even internal training videos. The possibilities for Interactive Video are virtually endless. We’ll dig into the ins and outs of video apps, including its evolution, examples and why it works so well. Ready to learn more? Keep reading. How Video Evolved To Be Interactive We can’t talk about where video is heading without first explaining how it came to be. Here’s how the medium has changed over the years: The first generation (1990): The beginning of the